Surefireside Chats: Wes Schueneman, SecurityNational Mortgage Company
Jan 25, 2021Hear from top mortgage marketing leader, Wes Schueneman of SecurityNational Mortgage Company.
News & Events
Keeping It Top of Mind
Stay up-to-date with everything that is happening with Top of Mind and Surefire CRM.
Plus, read all sorts of cool case studies and other resources to help you grow your business.
Understanding the Difference: Wholesale vs. Retail Lenders
Jan 21, 2021When promoting your mortgage company, it helps to understand your marketing wholesale lender options vs. retail lending operations options.
Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Hone Their Marketing Abilities
Jan 21, 2021Grow your business and your career with Mortgage Marketing University, Top of Mind's free online training.
5 Things to Consider When Working with a Consumer Direct Lender
Jan 21, 2021Not all loan officers are the same. Recognizing your skills and working with a lender that complements them is a path to greater success.
How to Become a Mortgage Loan Officer in 2021
Jan 18, 2021Becoming a licensed mortgage loan officer can be hard work, yet it also can be the start of a very good and prosperous career. Learn how to start here.
Mortgage Marketing Trends: Mortgage Memes
Jan 18, 2021Memes are everywhere, and mortgage memes are among the funniest (at least to loan officers). Share wisely. What’s funny to you may put off a borrower.
Top of Mind’s Surefire Rounds Out 2020 as the Most Decorated Mortgage CRM and Marketing Automation Platform
Jan 12, 2021Top of Mind reflects on a stellar 2020 and enthusiastically anticipates a promising 2021.
The Importance of an Integrated Product Pricing Engine
Jan 08, 2021A Mortgage Product Pricing Engine is imperative if you want to succeed in today's extremely competitive and fast-paced lending world.
5 Step Guide to Better Mortgage Marketing Results in 2021
Jan 06, 2021As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors.
Wish Your LOs Could Handle More Volume? Take Marketing Off Their Plates
Jan 04, 2021Centralize your marketing using Surefire CRM's admin-driven mortgage marketing model.
Boost Your Automation Through Integration
Dec 28, 2020Integrating your POS, LOS, and PPE systems with your mortgage CRM is a crucial step in increasing your ROI.
December Executive Chat: Surefire Summit 2020
Dec 23, 2020For the first time ever, we have made educational content from our Surefire Summit available industry-wide, on-demand.
Community Lenders See Clients Return Again (and Again and Again) with Top of Mind
Dec 23, 2020Our Client for Life Workflow has helped Buford Finance and Mortgage pull in nearly $43 million in additional volume from repeat business.
The Blueprints for Success Series
Dec 21, 2020Maximize your ROI and build the marketing engine of your dreams using Surefire CRM's out-of-the-box modules purpose-built for every type of lender.
Surefireside Chat: Ian Klein, US Mortgage
Dec 21, 2020Hear from top mortgage marketing leader, Ian Klein of US Mortgage.
Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers
Dec 16, 2020Integration of Surefire’s powerful marketing automation with intelligent alerts from Sales Boomerang enables a 30% lift in loan volume.
3 Reasons to Use Facebook Ads for Mortgage Leads
Dec 16, 2020Finding mortgage leads that convert to borrowers isn't easy. Facebook ads help loan officers capture the leads they need efficiently and effectively.
Inside the Lenders Studio: Mark Milam, Highland Mortgage
Dec 15, 2020Hear from top-producing lender Mark Milam of Highland Mortgage.
How Mortgage Marketing Postcards Can Help Your Business
Dec 07, 2020Sending postcards via the postal service may seem antiquated to many; however, that’s exactly why you should be sending them.
November Executive Chat: There’s Nothing Quite Like Having an Expert in Your Corner
Dec 03, 2020After almost 18 years of serving mortgage professionals, Surefire has gone where no other CRM has gone before.
Tools and Tactics to Help You Get Quality Mortgage Leads
Dec 01, 2020Quality mortgage leads can be a hard thing to acquire. Rate shoppers are a dime a dozen and, they can be pretty fickle, even with the best of intentions.
The Trending Mind: Experience Matters
Nov 24, 2020We’ve got the numbers: 450 years of mortgage experience and tens of thousands of users. But, the real experience is in implementing proven best practices.
Social Media Marketing Guide
Nov 24, 2020Building your social media brand may be easier than you expect when you use a purpose-built mortgage CRM like Surefire.
How Will Mortgage Compliance Impact Your Business in 2021?
Nov 20, 2020While all mortgage compliance is important, some rules command more attention at different times. Here are a few compliance leaders to watch in 2021.
Does Your CRM Add to the Experience of Working With Your Company?
Nov 17, 2020Invest in a mortgage CRM that marries great technology and great content to see why experience matters.
Tips for Successful Mortgage Email Campaigns in 2021
Nov 13, 2020Successful mortgage email campaigns in 2021 may look a lot like those in previous years, but you’ll want to remember these important lessons from 2020.
Why Do Top Experts Use Mortgage Marketing Automation?
Nov 13, 2020Highly successful loan officers often have different styles, yet one thing is typically common amongst them – they employ mortgage marketing automation.
Surefireside Chat: Kim Bratic, Alcova Mortgage
Nov 12, 2020Hear from the industry's top marketing leaders as they raise the bar one campaign at a time.
When Evaluating Mortgage CRMs, Experience Matters
Nov 11, 2020When we ask our mortgage lender customers why they continue to prefer Surefire CRM, here’s what they tell us.
3 Reasons Why New Buyers Prefer SMS Mortgage Marketing
Nov 09, 2020Smartphones are virtually ubiquitous. Using SMS mortgage marketing to reach your prospects can position you to communicate readily via their oft preferred method.
6 Tips for Mortgage Closing Gifts That Earn Return Business
Nov 06, 2020The best mortgage closing gifts leave a long-lasting impression. These tips will help you choose memorable gifts that bring your borrowers back.
Surefire CRM by Top of Mind Integrates With Floify to Maximize Mortgage Loan Originators’ Sales Process
Nov 03, 2020Surefire CRM and Floify work to deliver more loans that close with rule-based workflows and best-of-breed communications.
The Trending Mind: Creative Content
Oct 30, 2020Lenders are feeling betrayed by full-service marketing platforms that show up totally empty.
Convert Past Customers to Lifetime Clients with Creative Content
Oct 29, 2020Your borrowers will become clients for life with Surefire's creative marketing content.
3 Things to Include in Your Next Mortgage Marketing Video
Oct 23, 2020Many loan officers use mortgage marketing videos to manage busy pipelines and secure future business. Here are 3 ideas to make your next video stand out.
The Best Ways to Handle Your Mortgage Contact Management
Oct 23, 2020Your partners, clients, leads, prospects, etc., are the life-blood of your business. It’s critical to your success to have their info at your fingertips.
October Executive Chat: All Marketing Content Is Not Created Equal
Oct 23, 2020Educate and delight consumers with Surefire's award-winning creative content library.
5 Marketing Ideas for Loan Officers and Mortgage Brokers
Oct 19, 2020Hearing the same marketing ideas for loan officers and mortgage brokers over and over? Here are some new ideas and a fresh spin on the classics.
What Is the Difference Between Mortgage CRM and Loan Origination Software?
Oct 19, 2020A CRM program is different and more versatile than loan origination software. Done right, one gets and keeps you positioned to take advantage of the other.
How Creative Content Sets Lenders Apart During a High-Volume Year
Oct 16, 2020Get your loan applicants to the finish line with Surefire creative content.
Supercharge Your Outbound Marketing with MBS Highway
Oct 13, 2020As outbound phone calls re-emerge as a powerful marketing tool, fit more calls that are equally effective into an already jam-packed day.
Top of Mind’s ‘Client for Life’ Workflow Helps Mortgage Lenders Hang on to 2020’s Record-Breaking Influx of Refi Customers
Oct 12, 2020Learn how Surefire's 'Client for Life' Workflow helped InterLinc achieve their client retention goals.
11 Great Social Media Marketing Examples for Mortgage Loan Officers
Oct 09, 2020Mortgage loan officers know social media marketing is important for growing your business. But, sometimes, you just need a good idea for something to post.
VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020
Oct 07, 2020Surefire's Power Messaging takes VIP Mortgage's marketing from zero to hero.
How to Create Mortgage Marketing Newsletters that Convert
Oct 06, 2020Creating mortgage marketing newsletters that are effective in achieving intended goals can be part art and part science. What’s the proper recipe to get it right?
Top of Mind’s Surefire CRM Among Top Finishers in 2020 Digital Mortgage Demo Competition
Oct 05, 2020Surefire by Top of Mind earned a second runner up spot at the 2020 Digital Mortgage Conference.
VIP Mortgage Wins Over LOs with SurefireCRM’s Administrator-Led Marketing Campaigns
Sep 21, 2020Learn how VIP Mortgage turned their marketing department around using SurefireCRM.
In Mortgage Marketing, Know When to Automate — and When to Apply a Human Touch
Sep 09, 2020The key to cultivating lifelong clients is keeping in touch. As straightforward as that sounds, there are lots of factors involved.
Top of Mind’s ‘Client for Life’ Workflow Selected as Finalist in International Content Marketing Awards
Sep 08, 2020Top of Mind Networks has been named a finalist in the Content Marketing Institute’s (CMI) 2020 Content Marketing Awards.
With FHFA changes, bad news has changed to better news! Help your borrowers beat the rush for a refi.
Aug 31, 2020The FHFA has announced it will delay the “adverse market conditions” fee on refinance transactions until December 1st.
CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity
Aug 27, 2020CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks.
August Executive Chat: What does it really take to keep a client for life? It depends on who you ask.
Aug 25, 2020For Top of Mind, keeping clients for life means keeping in touch. It sounds simple, but it isn’t easy.
The Three Biggest Factors Standing Between You and Lifelong Customers
Aug 21, 2020The key to cultivating lifelong clients is keeping in touch. As straightforward as that sounds, there are lots of factors involved.
Free Webinar- Secrets of the 6 Figure Originator: Mastering Repeat & Referral Business
Aug 20, 2020Join and learn how Surefire's set and forget technology can be your secret weapon to maximize repeat and referral business.
5 Costly Myths Even Smart Mortgage Executives Believe About Direct Mail — Debunked
Aug 20, 2020Independent research explains why direct mail deserves a place in your marketing mix.
The Trending Mind: Creating Clients for Life
Aug 14, 2020With historically low interest rates and millions of refis pouring in, lenders need a little nudge in to keep investing in their future success.
How to Create a Mortgage Marketing Plan That Will Convert
Aug 12, 2020Having a mortgage marketing plan is critical, but it shouldn’t be deployed occasionally. It should be an ongoing part of your everyday business.
Presidential Bank Mortgage supercharges 30 years of customer contacts with SurefireCRM
Aug 07, 2020Learn how Presidential Bank Mortgage supercharged 30 years of customer contacts with Surefire.
7 Must-Have CRM Features for Compliance in Mortgage Marketing
Aug 05, 2020The right industry-specific CRM platform will make compliance in mortgage marketing easy. Here are 7 features compliance officers need in a mortgage CRM.
Top of Mind’s Surefire CRM Named Product of the Year by BIG
Aug 05, 2020Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a 2020 Product of the Year by the Business Intelligence Group (BIG)
The Trending Mind: Connectivity is Key
Jul 30, 2020Dealing with a sprawling tech stack is hard work and headaches for IT, tough to learn for already busy loan officers, and it can quickly drive up costs for a lender.
July Executive Chat: When it rains, it pours.
Jul 30, 2020With record-low interest rates, our customers continue to report that sales pipelines are filling faster than they can be emptied.
A Summer Well-Spent: National Intern Day Spotlight
Jul 30, 2020Happy National Intern Day! Check out our Q&A to spotlight the future of the working world we proudly have here at Top of Mind Networks.
9 Unique Mortgage Marketing Campaign Ideas
Jul 30, 2020Create effective mortgage marketing campaigns by tailoring messages for your target audience and processes. Get started with 9 mortgage marketing ideas.
6 Ways Mortgage Marketing Automation Will Help Your Business
Jul 30, 2020Mortgage bankers and brokers that use mortgage marketing automation tools can manage and grow their business exponentially.
TCPA: A Text Messaging Compliance Guide for Mortgage Industry Leaders
Jul 29, 2020Smart salespeople will always find a way to be where their consumers are. Today that means being able to communicate by text message.
How Mortgage Pipeline Software Can Help Grow Your Business
Jul 29, 2020Today’s mortgage pipeline software is far more advanced than ever and easily trumps even tried and true manual systems of years gone by.
5 Reasons to Not Use Spreadsheets for Your Mortgage Sales Pipeline
Jul 28, 2020There are far better ways to effectively and efficiently manage your business using mortgage pipeline management software.
SurefireCRM and MobilityRE Fuel Mortgage Loan Officer and Real Estate Agent Collaboration
Jul 28, 2020Experience game-changing real estate market intelligence, collaboration and analytics tools from MobilityRE to SurefireCRM.
How important is content in your digital mortgage software?
Jul 28, 2020Digital mortgage software linked with powerful mortgage content from an industry leading provider helps loan originators work smarter and faster.
How Mortgage CRM Helps with Social Media Marketing
Jul 26, 2020Busy mortgage bankers and brokers can benefit from social media marketing, but to do it best, a mortgage CRM system is essential.
SimpleNexus and Surefire CRM Help Mortgage Lenders Curb Abandoned Applications and Build Books of Business
Jul 21, 2020SurefireCRM has added two-way data sync to its integration with digital mortgage app SimpleNexus.
Mortgage Marketing Tools Every Loan Officer Needs Today
Jul 21, 2020Much has changed in the world of mortgage marketing tools. Digital mortgage software and mortgage CRM systems make marketing more efficient than ever before.
Open House Intelligence Converts Attendees to Customers for Life
Jul 17, 2020The majority of open house attendees are in the earliest stages of their home purchase journey — they want to find a home to fall in love with.
7 Elements that All Mortgage Marketing Postcards Should Have
Jul 15, 2020Designing the perfect mortgage marketing postcard can be challenging. In order to make sure your campaign is successful, make sure you have these 7 elements.
How to Pick the Right Mortgage Email Marketing Software
Jul 08, 2020Mortgage email marketing goes well beyond typical concerns about improving open rates. Mortgage marketers must think about compliance, the mortgage process, cobranding and more.
3 Ways to Measure the Effectiveness of Your Mortgage Email Marketing
Jul 02, 2020Look beyond click through rates to measure the effectiveness of your mortgage email marketing. Here are 3 ways top mortgage CRMs can help you dig deeper to identify your most effective messages.
Cure These Productivity Pain Points With Mortgage Marketing Automation
Jul 01, 2020As mortgage companies grow, their marketing teams increasingly rely on automation tools to centralize the management of marketing efforts and ensure brand consistency.
June Executive Chat: Don’t Solve the “Do More With Less” Equation on Your Own
Jun 24, 2020You don’t have to solve the “do more with less” equation on your own. We want to delight every Top of Mind customer with inarguable success.
Close More Loans Faster with 4 Must-Have Marketing Automation Workflows
Jun 19, 2020As mortgage lenders field the tsunami of refi volume that has accompanied record-low interest rates, loan originators are struggling to manage the basic borrower communication that keeps loan pipelines flowing and customers happy. To manage unexpected spikes in volume and maximize the workforce efficiency, loan originators need tools that allow
Top of Mind Places Among the World’s Top Creators of Video Content in 41st Annual Telly Awards Competition
Jun 17, 2020ATLANTA, Ga., June 17, 2020 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four trophies in this year’s 41st Annual Telly Awards.
SecurityNational Mortgage Company Engages 10 Times as Many Customers with 10 Times Fewer Resources Using Surefire CRM
Jun 10, 2020A top-50 retail mortgage lender with 800-plus employees, SecurityNational Mortgage Company (SecurityNational) has served communities coast-to-coast since 1993. SecurityNational pins its success on delivering top-notch service and expert-level guidance to pair borrowers with the best-fit mortgage for their financial situation.
Top of Mind Lead Project Manager Maggie Mae Named 2020 HousingWire Rising Stars Award Honoree
Jun 10, 2020With more than 10 years in the industry, Maggie Mae is a respected leader known by insiders as the “mad scientist” of mortgage marketing. She began her career as a junior loan officer in 2008, during a time of changes and challenges. Despite joining the industry at the same time
CRMs With Built-In Compliance Controls Provide a Happy Medium to Lenders
May 28, 2020CRMs with built-in compliance controls provide a happy medium to lenders stuck between a rock and a hard place.
Surefire Helps TexasLending Build Relationships With Thousands of Lone Star Residents a Month With Just 35 Loan Officers
May 28, 2020SurefireCRM helps TexasLending.com build relationships with thousands of Lone Star Residents.
Free Flyer 3-Pack: The Fed and Mortgage Rates
May 28, 2020When mortgage rates fall, they’re bound to hit a floor. Explain to your contacts why mortgage rates aren’t zero, even if Fed rates are.
Compelling, Creative Marketing Drives Business
May 26, 2020Content that lacks emotional connection is at risk of gathering dust. First impressions are formed in a matter of seconds, or sometimes in less than one second, according to researchers from Princeton University. In such a short time span, borrowers cannot meaningfully differentiate between your rate sheet and that of
Top of Mind Wins Eight International Hermes Awards for SurefireCRM’s Creative Videos That Help Mortgage Lenders Engage Prospects and Customers
May 12, 2020ATLANTA, Ga., May 12, 2020 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.
Top of Mind Enhances ‘Client for Life’ Workflow to Help Lenders Retain 2020’s Record-Breaking Influx of Refi Customers
May 05, 2020Surefire's Client for Life workflow is a five-year, 'set it and forget it' workflow that now includes exclusive Power Calls and Power Messaging features.
Power Messaging Gives Loan Originators Text Messaging Capabilities
Apr 01, 2020ATLANTA, Ga., (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the release of Power Messaging, a feature that enables SurefireCRM users to deliver high-touch text communication to consumers at scale.
Top of Mind Wins 4 AVA Digital Awards for Creative Content
Mar 24, 2020ATLANTA, Ga., (SEND2PRESS NEWSWIRE) -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four platinum and four gold awards in the 2020 AVA Digital Awards competition.
Lenders One Announces Member, Preferred Provider and Capital Markets Grow at Its March Summit
Mar 02, 2020AVENTURA, Fla., (GLOBE NEWSWIRE) -- Lenders One Cooperative, a national alliance of independent mortgage bankers, today kicks off its annual March Summit in Aventura, FL. The cooperative celebrates its continued growth and will feature keynotes from boxing legend Sugar Ray Leonard and industry standout Barry Habib, member-only networking sessions and
Loan Officers Executing Automated Marketing Campaigns Close Twice the Deals, Earn Double Revenue, Top of Mind Finds
Feb 04, 2020ATLANTA, Ga., (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released data revealing that loan officers (LOs) who utilize automated lead, prospect and nurture campaigns on average see double the number
Are Your Vendors CCPA-Ready?
Jan 26, 2020Effective January 1, the California Consumer Privacy Act (CCPA) secures new rights for California consumers. If your organization does any meaningful business in California, you're probably on the hook regardless of where you're headquartered.
CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity and Lead Response Time
Jan 21, 2020ATLANTA, Ga.(SEND2PRESS NEWSWIRE) — CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire’s new Power Calls capability with CardTapp’s
Top of Mind Expands Mortgage Compliance Solutions with CCPA Readiness Ahead of January 1 Deadline
Dec 30, 2019ATLANTA, Ga. (SEND2PRESS NEWSWIRE) — Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced that its Surefire CRM is ready to help mortgage lenders meet their obligations under the California Consumer Privacy Act (CCPA).
Surefire by Top of Mind Networks Once Again Ranked as Number One Mortgage CRM System
Aug 14, 2019ATLANTA— (BUSINESS WIRE)— Surefire by Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, has once again been ranked as the number one most used customer relationship management (CRM) system for mortgage origination in STRATMOR Group’s Technology
Top of Mind Networks Adds BombBomb Integration to Surefire CRM
Jun 19, 2019ATLANTA— (BUSINESS WIRE)—Top of Mind Networks, a leader in customer relationship management and marketing automation software for the mortgage lender and real estate industries, is pleased to announce that it has integrated with BombBomb, a personalized video tool.
Top of Mind Networks Announces New Cleveland Office
May 21, 2019ATLANTA— (BUSINESS WIRE)—Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, is pleased to announce the opening of its new office in Cleveland, Ohio. This new Technology Center represents the continued growth of Top of Mind Networks
Surefire by Top of Mind Networks Ranked Number One Mortgage CRM System in Recent Technology Study
Apr 17, 2019ATLANTA— (BUSINESS WIRE)— Surefire by Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, has been ranked the number one most used mortgage customer relationship management (CRM) system for mortgage origination in STRATMOR Group’s 2018 Technology Insight
Top of Mind Networks Names Alberga, Enright and Leiter to Leadership Team
Feb 15, 2019ATLANTA— (BUSINESS WIRE)—Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, announced the appointment of three new executives: Nicolas Alberga, Chief Financial Officer; Erik Enright, Chief Technology Officer; and Amy Leiter, Chief Success Officer.