In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of leads every month on a lead-buying budget of zero and Surefire Power Video.
A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers.
Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top talent to navigating the hiring process, learn how to overcome pain points and build a successful recruiting program for your organization.
Lender investment in marketing automation and text message marketing means meeting consumers on their mobile devices. Read how to invest in this effectively.
Timely and relevant outreach is typically best for mortgage marketing. But your need the right resources to reach the right borrowers. Learn more here.
All mortgage brokers need to succeed are reliable tools and solid mortgage marketing strategies, even in a high-cost, low-demand market.
Like any journey, the first step is often the most important. Start your career confidently by establishing a strong foundation of careful training, compliance knowledge and a solid mortgage marketing strategy.
With the right mortgage marketing tactics and tools, you can beat the billboard guys more often, while creating additional space in your day to deliver consultative, value-rich service that wins leads and earns referrals.
How can lenders stay relevant and profitable in a rapidly rising rate environment? Those that will come out on top will not only have a clear picture of where the market is going but will also have the tools and strategies to promote mortgage loan products and services in ways
Creating a strong credit union marketing program that includes eye-catching mortgage marketing content should be a priority for credit union leaders.