A mortgage or real estate website should exist for a variety of reasons. A good website should be “sticky” – meaning it helps generate repeat business from customers – as well as provide relevant information for visitors, answer questions, propose or provide solutions, and be the gateway that impresses prospects and encourages them to reach out to you.
Once your mortgage website is built, how do you get people to visit?
MAKE A PERSONAL CONNECTION WITH YOUR BORROWERS
Download the guide to text messaging for mortgage lenders.
There are all the obvious ways to drive site visitors, such as listing your URL on your business cards and in your marketing and advertising, but people won’t always type in a web address to visit your site. Making website visits easy and appealing is an important part of driving visitors to your site – and keeping there.
Links, links and more links
Having a link for prospects and consumers to click is the easiest way for them to get to your site. That’s why it’s good practice to have a website link anywhere that you are using the web or a mobile device to deliver messaging. Social media, emails, texts, etc., can all include a direct link to your site.
Even better, when you have marketing that’s specific to a particular topic, your link shouldn’t just be to the splash page of your website. If possible, link directly to the specific information, media and capabilities that may offer that prospect the answers or tools they are looking for.
For instance, if you’re canvassing for FHA loans, then linking respondents directly to info on FHA loans instead of your home page is going to be more valuable for them and ultimately more effective for you. The same goes for linking respondents to details about pre-qualification, approval, jumbo loans, VA, USDA or Bond loans, HELOCs, refinancing, etc.
What if you are utilizing print or even TV marketing?
Postcard, newspaper, or magazine mortgage marketing, mortgage flyers, real estate agent rate or program sheets, real estate pamphlets and booklets, open house sheets, cable television ads, restaurant menus, coffee cups, super market shopping cart ads and just about any other brand marketing pieces can all be made to work by using QR codes. These can provide an easy way of getting eyeballs on your site regardless of the media they are used on. After all, just about everyone has a cell phone in their pocket. A quick scan and click will get them to wherever you want them to land.
As you can see, there’s no shortage of simple and even creative ways of getting visitors to your mortgage or real estate agent marketing site. And there are easy ways to assure that your outreach marketing will always have links to click to your site. In fact, you can even use readymade digital or print marketing content from a mortgage-specific CRM like Surefire. The Surefire CRM tool from Black Knight comes loaded with award-winning content that spans a variety of marketing media and nearly every mortgage or real estate topic you can imagine to create stronger, stickier customer relationships and increase lead referrals.
Brian’s entire professional career has centered in real estate. He’s designed, built and brokered homes. He’s provided over half a billion dollars in mortgage loan financing to everyone from first time-buyers to the CEOs of Fortune 500 companies He’s a published author with articles in periodicals,
hedge fund websites and trade publications. Brian has traveled the country and been on broadcast radio to speak in front of hundreds of his industry contemporaries. He’s also created and developed hundreds of educational products from print to digital used throughout the U.S. and beyond, which make the process of buying and financing a home easier for all. Brian is a father, real estate investor, outdoorsman, pilot, skier, golfer and plays ice hockey in several men’s leagues every week of the year.