Competing with Content

Creative Collateral to Boost Your Competitive Advantage

Does your content have what it takes?

To capture customers’ attention in a record-breaking market, lenders need to deliver content that adds value. Thoughtful touches like annual birthday cards are a good place to start, but messages that educate, inform or entertain will have an even more powerful impact.

Surefire CRM’s creative content library, built by skilled mortgage marketing experts and updated every week, is designed to deliver the kind of “wow” factor that can prompt a former client to get back in touch for the first time in years. Then we make it easy to deploy content at scale with seamless connectivity to your LOS and last-mile delivery through our powerful marketing automation.

Mortgage Marketing Content

What Makes Surefire's Content Stand Out Above The Rest?

Always Engaging

Surefire creative gives customers multiple opportunities to engage with your brand. For example, our weekly Markets in a Minute update lets recipients toggle between a 7-day or 30-day view of recent mortgage rates and drill down to specific dates. Social sharing buttons create referral opportunities by making it easy for contacts to pass along your content to friends and family.

Highly Personalized

Many of our interactions are built on-the-fly using not only the customer contact information in our database but also real-time pricing data, public records and real estate data. The result is a uniquely personalized experience that will knock the socks off your customers and prospects.

Compliance-Friendly

Our approvals management function lets organizations grant user permissions based on job role, compliance history or level of experience, enabling innovation without inviting risk. Marketing activities are automatically documented, so you’re always audit-ready.

The industry’s largest content library

Tired of sending the same old emails? Choose from thousands of pieces of content (and growing) built for a variety of channels, including email, print, text message and voicemail.

Out-of-the-box workflows

Don’t have time to browse? Our Blueprints for Success make it easy to get started with recommended workflows for prospects, in-process loan applicants and past clients.

Choose your level of customization

Apply your branding (or a referral partner’s) in a snap. Prefer to send something totally unique? Customize our content or upload your own collateral.

Industry Leaders Recognize Great Content

SILVER
Telly Award
Telly Awards

Since 1979, the premier award honoring video and television across all screens

PLATINUM
AVA Awards
AVA Digital Awards

International program recognizing top global achievements in digital communication

PLATINUM
Hermes Award
Hermes Creative Awards

International competition honoring marketing media excellence in eight categories

FINALIST
Content Marketing Awards
Content Marketing Awards

The largest and longest-running international content marketing awards program in the world

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