FEMBi Case Study

FEMBi Builds Better Relationships With Bilingual
Borrowers Using Surefire CRM’s Spanish-Language Content

With Surefire’s automated, bilingual marketing support throughout the entire customer lifecycle, FEMBi’s consumer direct lenders have significantly increased market reach — so much so that the company increases headcount by 35% in the second half of 2020 alone!

This case study includes:

      • Co-branded Spanish-language materials for consumer direct marketing
      • Using a mortgage CRM to centralize marketing across teams
      • Marketing support throughout the customer lifecycle
Surefire Case Study

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