In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of leads every month on a lead-buying budget of zero and Surefire Power Video.
A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers.
Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top talent to navigating the hiring process, learn how to overcome pain points and build a successful recruiting program for your organization.
One of the most significant challenges facing mortgage lenders today is understanding how their marketing strategy is doing from an absolute standpoint. Quarterly comparisons can only tell you so much — and while benchmark comparisons to other institutions can give a more holistic view of a lender’s marketing performance within
In the world of mortgage lending, generating quality leads is critical to success. But with so many options available, it can be challenging to know where to focus your efforts. In this blog post, we explore five essential tools that can help take your mortgage lead generation to the next
Black Knight takes home three Platinum AVA Digital Awards in 2023 for excellence in video marketing content. Recognized for its powerful Surefire customer relationship management (CRM) platform and mortgage marketing engine.
Mortgage pull through rate is the number of loans funded relative to the number of applications taken. A mortgage CRM can help loan officers optimize this KPI.
To keep a balanced pipeline, every retail mortgage lender must maintain a steady stream of inbound leads with prospects ready to act.
As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors.
Mortgage loan officer is not an easy profession these days but recruitment never ends. Learn how CRM management helps your specific recruitment process here.