Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send.
Using a customer-focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s overall plan.
Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue.
Company dashboards should provide lenders a look back and a path forward. They can track success metrics for production, performance, marketing and more.
Co-brandable marketing campaigns and single-property sites featuring mortgage calculators show homebuyers that you and your partners are on their team. And marketing campaigns targeting partners help keep your name top of mind when home shoppers ask for lender recommendations.
In today's highly competitive housing market, mortgage brokers need to leverage effective content marketing strategies to stand out and attract potential homebuyers.
A well-designed and optimized landing page can significantly boost your mortgage lead conversion rates.
Lenders seeking to revamp their marketing strategies and attract more business should consider adopting a centralized mortgage marketing engine that can support omnichannel marketing across both digital and traditional outreach channels
Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want to have a long and independently prosperous career.