Open house flyers have been a mainstay of real estate marketing since, well, at least as far back as anyone remembers. Though they’ve evolved to take advantage of technological changes (color photos, anyone?), the basic requirements persist. Read on for a quick review, plus some new additions that will take your flyers to the next level.
Real Estate Open House Flyers Aren’t Just for Open Houses
MAKE A PERSONAL CONNECTION WITH YOUR BORROWERS
Download the guide to text messaging for mortgage lenders.
First, let’s talk about how open house flyers are used. Ostensibly, they promote, well, open houses. In practice, they’re a general advertisement for a for-sale property and for the professionals listed – typically a real estate agent and, often, a mortgage loan officer. Inviting prospects to an open house may be one reason to develop the flyer, but it is likely to be used outside of a single event as well.
These days, flyers are distributed digitally as often as they are used in print marketing. For that reason, it’s important for open house flyer templates to work for any distribution method.
Start With the Basics in Your Open House Flyer
Like a good news story, open house flyers should include “who, what, where and why” for the listed property. The “who” will be the listing agent and loan officer. Include all relevant contact details as well as required licensing information.
The “what” is the home, property and price. Include a few pictures that highlight the property’s best features. If the interior makes it stand out, display those shots more prominently than the exterior. Does it have a particularly interesting/memorable feature? Add a photo of that, too, so prospects will get a preview before they visit and a reminder after they’ve left. Provide a written description of the property, as well. Bulleted lists are easiest to read at a glance!
For your “where,” list not only the address but also, if appropriate, the name of the neighborhood or community. What makes the location so great? Is it the schools? Proximity to major employers? Neighborhood amenities? You probably won’t have room for everything, so mention the most compelling location descriptors.
And then there’s the “why.” For your open house flyer, this is your call to action, or CTA. Create a sense of urgency that will bring them to the open house or encourage them to take a look before the open house date even arrives. “Be the first to see…” “Take a look before it’s gone…” “See this gem for yourself…”
Make It a Mortgage Open House Flyer
Since loan officers typically want to be listed among the “who” mentioned above, it pays to turn a real estate open house flyer into a mortgage open house flyer.
A real estate open house flyer focuses on the “what” and “where” of the property and the neighborhood. A mortgage open house flyer goes a step further to include the “how” – loan information that shows a prospect how they can finance the property.
The best open house flyers will display several different loan and down payment options so prospects know there are many ways to see the purchase through. Be sure to include all the APRs and disclosures required for mortgage compliance.
Make Open House Flyers Part of an Omnichannel Campaign
At its simplest, omnichannel marketing refers to using many media types to reach prospects, including multiple digital channels as well as print marketing. Because flyers can be presented digitally or printed, one open house flyer template can be used to check off several boxes in an omnichannel marketing plan.
One way to link a printed open house flyer to digital marketing efforts is to include a QR code that leads a prospect to an online single property site. At the site, they’ll find complete listing information, multiple photos, mortgage calculators, neighborhood info, and full financing/payment options. If they complete the contact form on the site, marketing automation can deliver a multi-channel prospect workflow, including email, text messaging, phone calls and/or print marketing.
Do It All with Surefire
Surefire CRM can help you grow your business by moving beyond the typical open house flyer. Sure, you can build your flyers here, and you can also build your business with cobranded single property sites, marketing automation and more. Schedule a demo to see for yourself today!
As content manager at Top of Mind Networks, Renita develops award-winning marketing materials and strategies for mortgage companies. Throughout her career, Renita has managed public relations and produced both printed and online content for clients in the home building, affordable housing, real estate, mortgage lending, financial planning, and
environmental industries. As a ghostwriter, she has contributed to two books on social media marketing. Her work has also been published in numerous print and online trade publications for industries she supports.