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July Executive Chat: Purchase Marketing Inspiration

Jul 27, 2021


With this past year’s record demand, long days of prospecting and lead generation may be a distant memory for many loan originators. But knowing the cyclical nature of the mortgage market, leadership teams are preparing for their return.

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The best way to find out what we offer is to try it out yourself. We’re confident that you’ll like what you see.

Maintaining your toehold in a purchase market will be a matter of quick response times, consultative service and proactive communication. The good news is that as a Top of Mind customer, you’re already one step ahead of the game. Surefire provides a plethora of tools to help you uncover new lending opportunities, build a lasting rapport with clients and cast a wider net that drives engagement with homebuyers across all channels.

Be the First to Respond

Did you know that 78% of consumers buy from the first company to respond to their inquiry? As a Surefire user, Blueprints for Success can give you a leg-up by initiating automated workflows as soon as a prospect’s contact information hits the system. Integrations and open APIs abound, Surefire knows enough about your clients and where they are in their homeownership journey to intelligently deploy omnichannel messaging campaigns that make them feel supported each step of the way. And with Power Messaging, you have a direct text line for communicating important loan milestones and reminders to customers so loans stay on track.

Intelligently Customized Content

Everyone wants to feel special, especially when finances are involved. Surefire’s integration with loan origination systems allows you to personalize marketing content while enjoying the efficiency of automation. Our Blueprints for Success empower you to deliver white-glove service with in-process updates so your LOs can focus their attention on bringing in new business instead of fielding process inquiries. 

Surefire takes personalization a step further with Spanish-language content for email, flyers, video and more. The Hispanic market has consistently grown over the last six years, and there’s no better time than now to nurture those relationships.

Position Yourself as Consultative Partner

Borrowers — especially first-time homebuyers — appreciate a consultative versus a transactional relationship with their home financer. Surefire’s content library provides thousands of emails, landing pages, calculators, dynamic videos and print communications that educate your clients about the lending process, proactively answer common questions and make them feel supported and appreciated from beginning to end.

As a Surefire client, your success is our success. 

Our Mortgage Marketing University and blog are packed with inspirational content for your marketing team. And if you want to learn more about any of the features I mentioned today, our customer success team is eager to help.

Kind regards,

Bill Hayes
CEO, Top of Mind Networks

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