Homestar Financial Corporation, a top national mortgage purchase lender, is implementing Surefire, Black Knight’s award-winning, mortgage-specific customer relationship management (CRM) solution and marketing engine.
At their core, marketing trends are popular, cost-effective business practices that savvy marketing professionals pursue to meet their company’s goals. Marketing trends use the introduction of new features, technological capabilities, or tools that enable companies to expand their audience of potential customers.
While certain mortgage marketing trends seem to fall out of popularity as fast as they enter, others integrate to become necessary business practices. At one time, artificial intelligence, data-driven marketing, and search engine optimization were all considered to be nonsensical tech jargon. Today, these former mortgage marketing trends are among the top priorities for loan originators.
But what current trends should be a priority for mortgage companies and which will prove to be a waste of time? Top of Mind Networks has the answer.
This Article Covers:
- Why video marketing is the preferred medium for social media channels
- How memes are introducing the next generation of borrowers to the lending industry
- Generating qualified leads through interactive media
- The new frontier of gamification