Back to All Stories
Wholesale Mortgage Software

The Wholesale Mortgage Software Account Executives Need to Grow

Aug 23, 2021

Wholesale mortgage software has become a hot topic.

After all, wholesale mortgage lenders’ loan program offerings are the superpowers behind brokers’ businesses, and brokers are regaining market share. In fact, earlier this year, brokers claimed more than 20% of the mortgage pie for the first time in more than a decade.

And where does that leave wholesale lenders? In need of their own superpower – wholesale mortgage software! In today’s environment, the wholesale lender’s arsenal should extend beyond loan origination software to include wholesale marketing automation, which can be delivered by a mortgage CRM.

Wholesale Mortgage Software Can Grow and Manage Broker Relationships


Download the guide to text messaging for mortgage lenders.

Mortgage CRM software, when applied to a wholesale lender’s model, can manage existing broker relationships or establish new connections by facilitating communications. Omnichannel distribution allows wholesale account executives to nurture relationships through personalized touchpoints that meet brokers where they are – most often email, text or phone.

Managing these multiple communication channels through mortgage CRM software rather than personal cell phones or disparate systems brings several advantages, including (but not limited to):

  • A corporate, rather than individual, an approach that allows for business continuity in the case of staffing changes;
  • An auditable record of all communications;
  • A system for compliance-related approvals;
  • The ability to deploy one-off messages, mass communications, or targeted workflows;
  • The opportunity for corporate marketing team members to develop and manage marketing programs while allowing AEs to focus on selling.

Wholesale marketing automation software can also manage broker information, including their specialties, interests and use of various loan programs. The system can identify top brokers and those who may need more encouragement, then based on rules, notify the broker’s specific AE and/or deploy appropriate messaging or workflows.

Stand Out From the Crowd With Mortgage Marketing Content

Other wholesale lenders are out there managing and growing relationships, too, even if they’re not backed by the superpower of a mortgage CRM. What else can be done to win over brokers?

Help them win over their prospects!

Lenders who choose wholesale marketing software with a content focus are a step ahead in providing brokers the materials they need to market loan programs. A strong mortgage content library will be pre-populated with messages that can be tailored to broker audiences or made generic to appeal to consumers.

A content-focused CRM will also include the tools wholesale lenders need to create their own marketing materials related to their specific loan programs — from phone call or video scripts to digital messages to printable PDF flyers or even mailed postcards.

The industry’s best-in-class CRM, Surefire, is the hero that wraps all of these management, marketing and content superpowers into one platform. To see Surefire in action, schedule your demo today.

Renita Davis
Renita Davis
Content Manager

As content manager at Top of Mind Networks, Renita develops award-winning marketing materials and strategies for mortgage companies. Throughout her career, Renita has managed public relations and produced both printed and online content for clients in the home building, affordable housing, real estate, mortgage lending, financial planning, and

environmental industries. As a ghostwriter, she has contributed to two books on social media marketing. Her work has also been published in numerous print and online trade publications for industries she supports.

Pin It on Pinterest

Share This