Automated Valuation Models (AVMs) are computer algorithms that use statistical models and market data to provide real estate valuations. In recent years, AVMs have become increasingly popular in the real estate and mortgage marketing industries, offering a quick and accurate way to value properties. But did you know that AVMs can also be used for marketing purposes? In this blog post, we’ll explore how AVMs can be used to improve your real estate marketing efforts.
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Offering free AVM reports to potential clients can be a great way to attract new business. By providing a quick and easy way for people to get an estimate of their home’s value, you can establish trust and credibility with potential clients. Make sure to include a call-to-action in your marketing materials that encourages people to sign up for a free report.
Use AVM data to create targeted marketing campaigns.
AVMs generate a wealth of data that can be used to create targeted marketing campaigns. For example, if you’re targeting homeowners interested in refinancing, you can use AVM data to identify properties with high equity. You can then create targeted marketing campaigns that focus on the benefits of refinancing, such as lower monthly payments or the ability to pay off debts. Often mortgage brokers can benefit from these leads to increase their lending pipeline.
Use AVM data to identify potential borrowers and buyers.
AVM data can also be used to identify potential buyers for your listings. You can identify individuals interested in buying a property in a particular area by analyzing recent sales and market trends. You can then create targeted marketing campaigns focusing on the benefits of buying a property in that area, such as proximity to schools or shopping centers.
Provide AVM data to clients to help with pricing decisions.
When working with clients looking to sell their homes, providing AVM data can be a valuable tool for helping them make pricing decisions. AVM data can help clients understand the current market conditions and give them a realistic estimate of their home’s value. This can help prevent overpricing, leading to longer selling times and lower offers. Single property sites also help lenders price the mortgage cost using factors known about the property to educate borrowers.
Use AVM data to create custom marketing materials.
AVM data can be used to create custom marketing materials that speak directly to potential clients’ needs. For example, if you’re targeting first-time homebuyers, you can create marketing materials highlighting affordable properties. You can also use AVM data to create custom property landing pages that provide more information about properties that meet specific criteria or even individual properties.
In conclusion, Automated Valuation Models can be a valuable tool for real estate marketing. By using AVM data to create targeted marketing campaigns, attract potential clients, and provide valuable information to clients, you can improve your real estate marketing efforts and grow your business.