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January Executive Chat: Mortgage Marketing University

Jan 29, 2021


It’s been quite some time since I walked the halls of Michigan State University, and as much as I love my alma mater, I’m thinking about trading out my MSU sweatshirt for one that reads MMU. That’s because earlier this month, Top of Mind launched Mortgage Marketing University, a free program designed to help mortgage pros take their marketing skills to the next level.

Mortgage Marketing University’s 101- and 201-level courses give practitioners a low-pressure way to review and test their knowledge of basic skills and strategies. Our 301-level courses, on the other hand, are sure to spark your imagination with fresh ideas for generating revenue and deriving additional value from Surefire CRM. I’m particularly excited about our courses on wholesale and consumer-direct mortgage marketing, as more and more Top of Mind clients are seizing market opportunity by branching out into these origination channels.

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The best way to find out what we offer is to try it out yourself. We’re confident that you’ll like what you see.

Today MMU’s online curriculum features 15 courses, and we fully intend to expand the course catalog over time. If you’re wondering why we would invest our time developing hours of content and quizzes at no cost to you, the answer is simple: your success is our success. We are confident that when you apply the best practices you learn at MMU, you will see a measurable increase in the ROI you get from Surefire.

MMU is just the latest in a long line of Top of Mind training and education offerings, so I would be remiss if I did not point out some of the other resources available to our clients. Check out our resource center, where you can sign up for a live training webinar or peruse our collection of FAQs and informative blog posts. You can also register online to view educational sessions from last year’s Surefire Summit. If you still can’t find the answer you’re looking for, please don’t hesitate to submit a support ticket. We pride ourselves on customer service excellence — in fact, we think it’s a big reason we hold a 97% customer satisfaction rating — and will work diligently to ensure timely resolution of your request.

P.S. Is there a topic you would like to see covered in a future MMU course? Let me know!

Kind regards,

Bill Hayes
CEO, Top of Mind Networks

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