National Mortgage News recently released its list of the mortgage industry’s 400 top producers, and it fills us with pride to see so many Top of Mind customers on the list.
After all, Surefire is designed to turn LOs into top producers — and a look at the numbers reveals that Surefire does this exceptionally well.
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In 2020, we examined user behavior and productivity data for individual LOs at our top-performing clients. We found that LOs using Surefire’s automated marketing campaigns — such as our prospect, in-process and Client for Life workflows — produced twice the units and volume of peers who did not. The correlation between the use of Surefire and LO performance was even stronger in cases where automated campaigns were initiated before a homebuyer received a loan application.
All that’s to say, LO performance remains paramount at Top of Mind. We continue to build solutions that uplift individuals and small teams. And each month, we profile a top producer in our Inside the Lender’s Studio video interview series.
CEO, Top of Mind Networks