Mortgage Marketing Engine
Surefire CRM and Mortgage Marketing Engine helps thousands of mortgage professionals win new business, drive repeat business, and earn the right to referral business. With intuitive, set-it-and-forget-it workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their connections with borrowers, recruits, members, brokers, and real estate agents all through one powerful platform.
Mortgage Marketing Engine
Close More Loans
Surefire CRM and Mortgage Marketing Engine lays the groundwork for automating communications throughout the mortgage process. Surefire users gain access to workflows designed for the mortgage industry on day one so that lenders can focus on what they do best: closing more loans.
Surefire distributes leads, nurtures them to application, educates and informs through the application and funding process, and provides omni-channel outreach post close to capture repeat business.
Earn Repeat Business
For mortgage professionals, earning lifelong clients means earning greater profits. The key to cultivating lifelong clients is keeping in touch, and with Surefire’s milestone tracking, you’ll be the first to reach your customers with personalized, relevant content.
The perfect recipe for automation comes out of the box with Surefire’s post close Client for Life campaign. Everything from closing gifts to multimedia outreach (including text and video) are automated for years, putting your outreach on autopilot that you can trust.
Get On the Fast Track to Profitability
Our goal is to ensure your CRM is customized not just to your preferences but also your profitability. By cutting down on costly learning curves, our Blueprints for Success help you improve ROI by deriving more value from Surefire sooner and without hiring a six-figure developer to achieve your mission.
Starting from scratch with a massive CRM and Marketing Automation project has major risks. They include delayed go-live, ineffective campaigns, unproven content, and expensive A/B testing that sends half the tested leads down the negative path. Eliminate all of this risk with the proven Blueprints for Success from Top of Mind. You have the full power to edit and change all aspects of the system, but start with a package you know works out of the gate.
Nurture and Convert Prospects
With built-in email, text, phone and video messaging, Surefire’s Blueprints for Success creates revenue growth and cost savings by converting more prospects into applicants, more applications into closed loans and more past customers into repeat customers. We know you can’t realize these benefits if your software’s sitting on the sidelines. Our Blueprints for Success will show you how to quickly turn reluctant team members into enthusiastic adopters of Surefire so you can maximize our system’s effectiveness and your ROI.
Brand Aware Content Library
Tools For Every Lender’s Needs
Your Brand: Scaled Instantly
Surefire automatically takes the framework of your brand identity and applies it dynamically to our marketing library. That means you can seamlessly include Surefire content with your own in-house content and LO-generated content and project a cohesive and impressive brand story to the market.
Scale is the key. All aspects of the Surefire allow both centralized marketing control and LO/AE control of their messaging using a series of organizational and individual permissions. Surefire also allows different rules for your Distributed Retail, Consumer Direct, and Wholesale divisions in the same system. It has never been easier to manage your image while empowering your staff to develop critical relationships with borrowers than with Surefire.
Massive Mortgage Content Library
Out of the box, on the first day, you get immediate access to 1,000+ compliance-ready content pieces with the expertise to guide you in your initial selections through our Blueprints for Success. With Surefire, your brand is backed with a multi-million dollar marketing investment every year.
Your branding, outreach, engagement and education tools never get stale with Surefire. Top of Mind’s in-house experts constantly refresh your content library with original mailers and social messaging to timely content based on market news, Surefire fills your library with new award-winning content every single month.
Compete with the National Brands
Marketing and Content
- Centralized Marketing and LO-led marketing supported
- Award winning creative library 1,000+ pieces
- Omni-channel Marketing Automation
- Text Message Marketing
- Lead Generation Forms
- Dynamic and In-Process Video
- Interactive Calculators
- On-Demand Print Services
- Closing Gifts
Sales and Loan Officer Focus
- Opportunity Alerts
- Outbound Calling with Power Calls
- Single Property Sites
- Open House Intelligence
- No-Contact QR codes for Open Houses
- Referral Partner Workflows and Portal
- Pulse Reports delivered automatically
- LO Custom Views and Pipeline
- Automatic Task Management
- Lead Routing (Round Robin, Shark Tank)
- Outbound Calling through Power Calls
- Centralized marketing and brand management
- Automated lead nurture, in-process communications, and post-close campaigns for DTC
- Full support for AEs B2B communications
- Company contact types to model Brokers
- Easy rate sheet distribution
- 1:1 instant send emails
- Content Approval Manager
- Configurable Roles and Permissions
- Multi-level corporate structure including DBAs
- Deduplication (progressive)
- Feature manager and LO Pay options
- LOS Integration to all major providers (Encompass, Calyx, LendingPad, LendingQB, OpenClose, etc.)
- POS Integrations to all major providers (SimpleNexus, Blend, Floify, etc.)
- Pricing Engine including Optimal Blue
- Sales Tools such as MortgageCoach, MBS Highway, MonitorBase and Sales Boomerang
- Native Power Video and Bomb Bomb integration
- Social Media
- Open API
- Full content compliance management system
- RESPA, TCPA, CCPA ready
- Audit ready reporting
- Audit assistance services
Does Surefire have video capability?
Yes. Surefire’s Power Video platform allows mortgage lenders to record and send personalized videos through Surefire CRM.
Can Surefire pinpoint borrowers ready to be contacted?
Yes. Rate alerts and integrations with different POS, LOS, PPE, and API vendors Surefire can trigger communications with your prospective borrowers when they are ready to take the next step on their borrower journey.
Can Surefire send Text Messages?
Surefire is capable of sending automated and tailored text messages that add a human touch to LO outreach. These messages can include links, videos, and full compliance disclaimers as well as automatic opt-in confirmation.
Does Surefire work with other CRM systems like Salesforce?
Does Surefire Integrate with my LOS / POS / Pricing Engine?
How do I learn more about Surefire Pricing?
MORTGAGE MARKETING UNIVERSITY
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MORTGAGE MARKETING UNIVERSITY
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