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The Trending Mind: Back to the Basics

Jul 28, 2021


I won’t sugarcoat it: record-low housing inventory and skyrocketing home prices are drying up loan pipelines and mortgage lenders are struggling to find business from new and past customers. 

If you’re in that boat, I want you to know that we hear you, we see you, and we have the tools to help you thrive in this market and the next.

Using Surefire Power Calls, you can check in on your past customers at the click of a button. 

Ask how they’re really doing, how their family is doing, and let them know you’re thinking of them. 

The borrower will be very impressed that you went out of your way to give them a call, and you just might learn that their daughter is moving out soon, but she wants to rent and they want her to buy. 

Using Surefire’s contact segmentation properties, you can quickly tag the contact and get reminders to send a rent vs. buy calculator or timely rate alert emails from our library of interactive content to this customer and others

Boom. You are well on your way to earning a new borrower and a client for life.

Now, let’s talk about your social media presence. You’ll be able to both see and create posts for your personal or business pages thanks to Surefire’s integration with Facebook and LinkedIn. 

And new buyers will definitely do some social media stalking before contacting you. 

Establish yourself as an expert by sharing Surefire’s pre-built landing pages, such as recent sales reports and a search engine for the cost of living in your neighborhood. 

New buyers will flock to your social media pages as the ultimate educational resource. 

Videos are the easiest and most effective way to reach new business on social media. Use Surefire’s Power Video feature to:

  • Record an interview with a local business owner, 
  • Or document your team working on a community service project. 

You will gain a lot of respect from the community and the locals you interact with are likely to recommend you to their friends, families, and patrons.

Reach out to sales@topofmind.com if you want to talk strategy with us. And, schedule a demo to see what Surefire is all about.

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