The loan origination process can be a daunting experience for many borrowers, especially first-time borrowers. As a lender, it’s essential to guide borrowers through the process and educate them on it. Educating borrowers not only helps them understand the process but also helps them make informed decisions. This blog will discuss the top five ways to educate borrowers during origination.
Provide clear and concise information.
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One of the most important aspects of educating borrowers is to provide clear and concise information. This means that you should avoid jargon or technical terms that borrowers may need to be more familiar with. Instead, use simple language and explain the loan terms, interest rates, and fees clearly. Resist the urge to be overly colloquial, use slang, and communicate in informal mediums such as mortgage memes and emojis, as these can erode the brand at a time the borrower is looking for serious consulting.
Walk them through the process.
The loan origination process can be confusing for borrowers, especially if they are first-time borrowers. It’s important to walk them through the process step-by-step so they understand what to expect. This can be done through written materials, such as a loan guide, and in-person or virtual meetings with the borrower. Even the closing notarization process can be virtual these days through remote online notarization (RON) in many states; however, the key is to humanize the interaction as much as possible and leave a positive emotional memory to drive future leads and referrals.
In addition to providing clear information and walking borrowers through the process, providing them with resources is also helpful. This can include links to online resources, such as calculators or articles about loan terms and types. You can also provide them with contact information for other resources, such as credit counseling services or financial advisors. Mortgage broker software
like a mortgage CRM can offer automated marketing such as credit repair workflows to help borrowers that need it.
Borrowers may have questions throughout the loan origination process, and it’s essential to encourage them to ask those questions. This can be done through regular check-ins with the borrower or by providing them with a contact person they can contact with any questions or concerns.
Visual aids, such as infographics or videos, can be a helpful way to educate borrowers. These visuals help simplify complex concepts and make it easier for borrowers to understand the loan terms and process.
Great visual examples are hard to come by, but Surefire CRM and Mortgage Marketing Engine from Black Knight has an incredible Content Tour you can sign up for here.
Example Visuals: Power of Pre-Approval/Pre-Qualification
Example Visuals: Understanding your Appraisal and Inspection
Example Visuals: Preparing documents, what additional items might be required for processing and underwriting.
In conclusion, educating borrowers during the loan origination process is an important part of being a lender. By providing clear and concise information, walking borrowers through the process, providing resources, encouraging questions, and using visuals, you can help borrowers make informed decisions and feel more confident throughout the loan process.