Loan officers have plenty of challenges during economic downturns. Purchase business slows, and fierce competition for referrals increases.
Funny mortgage memes are skyrocketing in popularity as the mortgage industry heats up. Since their inception as an effective and enjoyable conversation method and marketing trend, memes remain at the top spot of shareable, viral content. But what is a meme, and why are they an effective means of communication for mortgage lenders? This article covers the reasons why memes are effective and provides examples of memes that mortgage professionals can and should incorporate into their mortgage marketing strategy.
This Article Covers:
- What is a meme, and how does it gain such a far reach?
- The untapped potential for memes in mortgage marketing
- Rules to follow when using mortgage memes