A meme is an image, video, piece of text, etc., that a creator edits with a tagline matching their desired message. At its core, a meme is meant to be humorous and relatable. Popular memes pick up speed fairly quickly, as internet users can share their favorite memes to their social networks with the click of a button.
Memes are made using any imagery that helps to convey a culturally-relevant idea. The most successful use of memes includes imagery that is instantly identifiable to an existing culture or subculture. The more the audience connects to the image, the easier a meme gains traction when sent through different marketing channels, including social media, email, and text.
Several industries are discovering the untapped potential for businesses to use memes to distribute branded content, since they offer a more informal way to introduce their brand identity and company culture to new audiences.
Connect with Top of Mind on Social Media
Our team is on the cutting edge of news, information and technology in the mortgage industry. Connect with us to stay up to date on the latest mortgage news and information.