Quality content is the lifeblood of any mortgage marketing strategy. The value of the tools and materials provided to borrowers matters, because this content will drive them to your site and to your loan officers. In content quality matters but so does branding. Performing branding at scale requires your mortgage CRM to have powerful transformation tools that convert content from your Digital Asset Management library into color corrected, logo applied, and data merged flyers, landing pages, interactives, calculators, and more
Digital marketing applies almost universally to Mortgage Marketing, especially in a post-pandemic environment where face to face interaction is tremendously limited and digital applications became the norm. In this world, social media is critical with an eye to trending platforms (such as Clubhouse). Pay-Per-Click and remarketing strategies still work and perhaps work better in a work-at-home culture. And of course search optimization on your lending home page and loan officer pages drives corporate level and local level interest to the people that can help borrowers the most.
An impactful mortgage marketing strategy does not have to be supported by a multi-million dollar budget. By implementing these five mortgage marketing disciplines, any loan origination professional can use to gain massive traction.
Mortgage Marketing Content is not just words. Eye-catching content will help LOs remain top of mind with their leads and help to increase the return on investment for their mortgage marketing goals.
Using automated marketing to enhance the customer experience will increase customer referrals.
What makes mortgage email marketing work? The answer is personalization. By incorporating engaging and educational emails incorporating humanistic automation, mortgage marketing professionals can see a greater open rate and conversion rate of their prospects.
Social media marketing is constantly evolving and changing. Employing new marketing trends and tactics can generate continued growth year over year.
When done right, automated marketing can optimize the performance of entire lending teams. By implementing automated workflows that employ personalized customer journeys, lending professionals can spend their time closing more loans without losing new business.