Homestar Financial Corporation, a top national mortgage purchase lender, is implementing Surefire, Black Knight’s award-winning, mortgage-specific customer relationship management (CRM) solution and marketing engine.
Mortgage email marketing is a key strategy to enable loan officers to engage with their prospect base, connect and educate borrowers that are in the process of securing a mortgage or refinancing, and to remain a consultative influence in their client’s journey to earn repeat and referral business.
The challenge for many lending professionals is finding the appropriate methods to automate their email marketing efforts in a way that keeps their prospects and clients engaged long term. Surefire CRM assists in this process by providing different lead nurturing sequences that keep you top of mind with all of your borrowers.
- Automation and Lead Nurturing and why you need to implement it as a lending professional
- Increasing your open rate and engagement
- Adopting a Holistic Mortgage Marketing Strategy.