Don’t Overlook Mass Text Messaging in a Mortgage CRM
Jul 27, 2021The heartache of time-sensitive emails lost in an inbox or worse — the spam folder — can easily be avoided by opting for mass text messaging.
How Loan Officers Can Build the Best Referral Partner Network
Jul 21, 2021Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want to have a long and independently prosperous career.
Mortgage Advertising on Social Media: A Quick Guide for Loan Officers
Jul 19, 2021Mortgage advertising rules are everywhere, including social media channels. Here are some mortgage compliance tips for loan officers entering the space.
4 Ways a Mortgage Lead Management System Can Be Your Best Lead Generation Partner
Jul 12, 2021Mortgage professionals should look to their database in a mortgage lead management system to uncover existing lead opportunities.
How to Become a Successful Loan Officer With Post-Close Marketing
Jul 12, 2021Learn how the Surefire Retention Center builds successful loan officers with post-close marketing gifts and postcards that stand out.
Social Media Management Software Must-Haves for Loan Officers
Jul 06, 2021Social media management software frees up time for loan officers and mortgage brokers wanting to expand their reach but don’t have time for regular posts.
How to Keep Your Borrowers Engaged During the Mortgage Pre-Qualification Process
Jul 06, 2021The mortgage pre-qualification process should be very thorough and keep your clients engaged in the process is tantamount to be successful.
The Five Best Features for Mortgage CRMs
Jul 06, 2021Loan officer landing pages must stand out in the digital landscape to capture quality mortgage leads. Here are 5 tips for taking yours from good to great.
Zero-Party Data: What Is It, And Why Should Mortgage Marketers Care?
Jun 22, 2021As GDPR and CCPA legislation becomes commonplace and third-party cookie support expires at the end of this year, the data collection landscape is changing quickly. Mortgage marketers are starting to rethink how they capture data to balance the requirements for creating a personalized homebuyer experience with new data privacy requirements.
Marketing in Spanish and Beyond: How Loan Officers Connect With the Hispanic Market
Jun 14, 2021Marketing in Spanish is one way loan officers can connect with the Hispanic market. Here’s why that’s important and how you can begin today.