There can be many steps to becoming a mortgage broker, and if you also want to be the best, each step is progressively more important.
Facebook leads can grow a mortgage broker’s prospect list, but that’s just the first step. It’s what comes next that will sustain your business over time.
Using a customer focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s overall plan.
Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send.
Before buying mortgage leads, consider where they're coming from and if they're worth their salt.
Marketing to Veterans is a productive and fulfilling way to attract the most deserving prospects mortgage originators will ever have the honor of working with.
Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately, a new application.
Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.
Open house flyers remain an important tool in the real estate agent and loan officer toolbox. Be sure to include these components.