How Banks and Credit Unions Are Finding Success With Marketing Automation
Nov 30, 2023When banks and credit unions automate marketing for their businesses, they discover more deals while ensuring compliant and on-brand communications.
The Importance of an Integrated Product Pricing Engine
Nov 27, 2023A Mortgage Product Pricing Engine is imperative if you want to succeed in today's extremely competitive and fast-paced lending world.
Wish Your Loan Officers Could Handle More Volume? Take Marketing Off Their Plates
Nov 23, 2023Centralize your marketing using Surefire CRM's admin-driven mortgage marketing model.
Marketing Campaigns for Banks: 5 Ideas to Guarantee Success
Jul 27, 2023Marketing campaigns for banks work best if they tell stories across many channels and bring in a local focus. Automation makes them easier to implement.
SEO Tactics for Banks
Jul 23, 2023SEO for banks is vital. Ranking in local search results is the first step in mortgage lead generation and sets the stage for omni-channel marketing.
How to Create a Great Open House Flyer
Jul 13, 2023Open house flyers remain an important tool in the real estate agent and loan officer toolbox. Be sure to include these components.
The Wholesale Mortgage Software You Need to Grow
Jul 02, 2023Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
5 Times Mortgage Mass Text Messaging is OK
Jun 17, 2023Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send.
Using a Customer-Focused Marketing Strategy to Attract and Retain Clients
Jun 14, 2023Using a customer-focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s overall plan.
Success Metrics of Mortgage Marketing
Jun 10, 2023Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue.