Understanding the Difference: Wholesale vs. Retail Lenders
Jan 21, 2021When promoting your mortgage company, it helps to understand your marketing wholesale lender options vs. retail lending operations options.
5 Things to Consider When Working with a Consumer Direct Lender
Jan 21, 2021Not all loan officers are the same. Recognizing your skills and working with a lender that complements them is a path to greater success.
How to Become a Mortgage Loan Officer in 2021
Jan 18, 2021Becoming a licensed mortgage loan officer can be hard work, yet it also can be the start of a very good and prosperous career. Learn how to start here.
Mortgage Marketing Trends: Mortgage Memes
Jan 18, 2021Memes are everywhere, and mortgage memes are among the funniest (at least to loan officers). Share wisely. What’s funny to you may put off a borrower.
The Importance of an Integrated Product Pricing Engine
Jan 08, 2021A Mortgage Product Pricing Engine is imperative if you want to succeed in today's extremely competitive and fast-paced lending world.
5 Step Guide to Better Mortgage Marketing Results in 2021
Jan 06, 2021As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors.
Wish Your LOs Could Handle More Volume? Take Marketing Off Their Plates
Jan 04, 2021Centralize your marketing using Surefire CRM's admin-driven mortgage marketing model.
Boost Your Automation Through Integration
Dec 28, 2020Integrating your POS, LOS, and PPE systems with your mortgage CRM is a crucial step in increasing your ROI.
Community Lenders See Clients Return Again (and Again and Again) with Top of Mind
Dec 23, 2020Our Client for Life Workflow has helped Buford Finance and Mortgage pull in nearly $43 million in additional volume from repeat business.
3 Reasons to Use Facebook Ads for Mortgage Leads
Dec 16, 2020Finding mortgage leads that convert to borrowers isn't easy. Facebook ads help loan officers capture the leads they need efficiently and effectively.