University Federal Credit Union
Case Study

University Federal Credit Union Nurtures Member Relationships
with Surefire’s Award-Winning Email Marketing for Credit Unions

 Although UFCU already had a customer relationship management (CRM) platform in place that covered the organization’s other lines of business – from checking and savings accounts to auto and business loans — Doggett selected Top of Mind’s Surefire CRM for its “set it and forget it” workflows, award-winning email marketing for credit unions, and mortgage technology integrations. Surefire CRM has a dedicated following among its mortgage lending customers and a reputation for providing creative content that nurtures emotional connections and engagement from homebuyers throughout the homeownership lifecycle.

This case study includes:

      • Email marketing for credit unions
      • The proven impact of automated workflows from pre-qualification to post-closing
      • Surefire’s integration with Encompass
Email Marketing for Credit Unions

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