NFM Lending launched an influencer division to strengthen its connection with prospective and existing homeowners while increasing brand awareness and sales. To make influencer outreach scalable, the company incorporated Surefire CRM’s Power Video feature into its influencer marketing strategy, which makes it easy to record and send videos to clients, prospects, and referral partners at scale.
In a market where many lenders are struggling to keep sales pipelines flowing, NFM’s influencer channel has generated thousands of leads every month on a lead-buying budget of zero.