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Keeping It Top of Mind

Stay up-to-date with everything that is happening with Top of Mind and Surefire CRM.
Plus, read all sorts of cool case studies and other resources to help you grow your business.

Close More Loans Faster with 4 Must-Have Marketing Automation Workflows
Nov 24, 2023

As mortgage lenders field the tsunami of refi volume that has accompanied record-low interest rates, loan originators are struggling to manage the basic borrower communication that keeps loan pipelines flowing and customers happy. To manage unexpected spikes in volume and maximize the workforce efficiency, loan originators need tools that allow

SEO Tactics for Banks
Jul 23, 2023

SEO for banks is vital. Ranking in local search results is the first step in mortgage lead generation and sets the stage for omni-channel marketing.

MORTGAGE MARKETING ESSENTIALS: Stay Connected with a Mortgage CRM System
Apr 26, 2023

A mortgage CRM is much more than a storage tank for borrower data. With the right maintenance, omnichannel automation and performance tracking, mortgage professionals can maximize profitability by developing closer, long-lasting relationships with the consumers and referral partners that sustain their pipelines.

Integration Partner Spotlight: SimpleNexus
Apr 26, 2023

Connecting Surefire CRM and the SimpleNexus point-of-sale (POS) platform offers lenders a measurable return on their tech stack investment by reducing turn times and guiding borrowers through each stage of the homebuying process.

How to Become a Mortgage Broker
Apr 19, 2023

Becoming a mortgage broker can be a big step up for established mortgage loan originators or a first step into the industry for outsiders.

Borrower Experience Matters
Apr 18, 2023

Uncover how user-friendly tech, lender responsiveness, clear communication, transparency, and efficient processing contribute to a better borrower experience and achieving homeownership through the mortgage application process.

Top 5 Ways to Educate Borrowers as a Mortgage Broker
Apr 18, 2023

Discover the top five ways to educate borrowers effectively as a mortgage broker. Get expert insights and practical tips on how to become a top-performing mortgage broker who delivers value to your clients and grows your business.

MORTGAGE MARKETING ESSENTIALS: Customer Relationship Management
Mar 15, 2023

A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers.

Overcoming Pain Points in Mortgage Loan Officer Recruiting
Mar 02, 2023

Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top talent to navigating the hiring process, learn how to overcome pain points and build a successful recruiting program for your organization.

Performance Marketing for Mortgage Lenders
Feb 27, 2023

One of the most significant challenges facing mortgage lenders today is understanding how their marketing strategy is doing from an absolute standpoint. Quarterly comparisons can only tell you so much — and while benchmark comparisons to other institutions can give a more holistic view of a lender’s marketing performance within

Tools to Help Increase Mortgage Lead Generation
Feb 23, 2023

In the world of mortgage lending, generating quality leads is critical to success. But with so many options available, it can be challenging to know where to focus your efforts. In this blog post, we explore five essential tools that can help take your mortgage lead generation to the next

Sales Boomerang
Dec 22, 2022

Timely and relevant outreach is typically best for mortgage marketing. But your need the right resources to reach the right borrowers. Learn more here.

Integration Partner Spotlight: MonitorBase
Dec 01, 2022

Surefire's integration with MonitorBase helps generate new business opportunities by ensuring relevant content is deployed to the appropriate loan prospects in a timely manner.

A Complete Guide to Becoming a Loan Officer in 2022
Sep 28, 2022

Like any journey, the first step is often the most important. Start your career confidently by establishing a strong foundation of careful training, compliance knowledge and a solid mortgage marketing strategy.

Integration Partner Spotlight: MBS Highway
Aug 31, 2022

In the past year alone, the housing environment made a significant shift from a refinance boom to today’s high-rate purchase market. Mortgage and real estate professionals must always stay on their toes if they want to succeed in a declining market.

Mortgage Memes in a Rising Rate Environment
Aug 03, 2022

Mortgage memes are a popular tool for loan officers and mortgage brokers who use social media for mortgage lead generation. Because memes typically include an element of humor, it’s easy to understand their role when things are going well.

Integration Partner Spotlight: Mobility Market Intelligence (MMI)
Aug 02, 2022

Lenders need referral partners to funnel them new leads. The integration with Surefire and MMI helps alleviate lenders’ recruiting challenges by empowering them with a comprehensive turnkey solution for engaging real estate agents, brokers and loan originators at scale to grow business.

Integration Partner Spotlight: SimpleNexus
Jul 01, 2022

Connecting Surefire CRM and the SimpleNexus point-of-sale (POS) platform offers lenders a measurable return on their tech stack investment by reducing turn times and guiding borrowers through each stage of the homebuying process.

Guide to Holiday Marketing in Print
Jun 14, 2022

Digital marketing for holidays has made print-based content far less popular than it once was. It’s exactly for that reason that you should still be utilizing it.

Single Property Sites 101
Jun 07, 2022

Single property sites for mortgage and real estate agent marketing are a great way to focus eyes on a single property and to do so without the usual outside links

Tools Every Consumer Direct Lender Needs
Apr 13, 2022

While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.

A Day in the Life of a Mortgage Broker
Mar 21, 2022

Set yourself up for success by building a database of potential clients, creating a structured yet fluid work schedule and making the effort to understand the ins and outs of the mortgage industry and lending processes.

Key Strategies to Generating More Leads
Feb 28, 2022

The following eBook has been created to help Surefire users gain additional marketing insights that can be used to help generate additional traffic and lead volume from right inside the platform

Become a Digital Marketing Leader in 2022
Feb 17, 2022

Digital marketing has become an ever more complex process. Utilizing a Mortgage CRM to handle the proliferation of web based and social media sites is a necessary tool to succeed.

Facilitate Compliance Controls with Your CRM
Feb 15, 2022

In the highly regulated industry of credit intermediation, devising a smart compliance plan for your marketing efforts is essential for success. Download our eBook today to learn the steps necessary for success.

Drip Marketing for Banks
Jan 27, 2022

Today’s banks offer a wealth of products and services. Drip Marketing campaigns can be broad or focused but the one factor that always needs to exist is persistence.

Inside the Lenders’ Studio: City Bank
Jan 11, 2022

Our latest guests are loan officers and branch managers Greg Heiler, Jessica Ceballos and Michael Addison who hail from Dallas-based depository City Bank.

Improve EClosings with the right CRM
Nov 19, 2021

Eclosings are not new, but they are newly popular. Using your Mortgage CRM to prepare borrowers for an eClosing is the best way to get them right.

Mortgage Marketer's Guide to Texting
Jul 16, 2021

The Mortgage Professional’s Guide to SMS Texting for Maximum Impact shows how to implement SMS Texting into your mortgage marketing strategy.

Zero-Party Data: What Is It, And Why Should Mortgage Marketers Care?
Jun 22, 2021

As GDPR and CCPA legislation becomes commonplace and third-party cookie support expires at the end of this year, the data collection landscape is changing quickly. Mortgage marketers are starting to rethink how they capture data to balance the requirements for creating a personalized homebuyer experience with new data privacy requirements.

Mortgage Closing Gifts Fill Your Pipeline
May 26, 2021

Closing gifts are a kind gesture a lender can give to their customers come post-close to thank them for their business. Choosing the right gift is crucial when building a client for life.  

The Trending Mind Live | LendingPad
May 26, 2021

In our first episode of The Trending Mind Live, we discuss how the integration of Surefire and LendingPad enhances the loan applicant experience.

The Trending Mind: Make It Personal
May 25, 2021

The Surefire Retention Center is solving the problem of notoriously low customer retention rates mortgage lenders have faced for too long.

Winning In A Purchase Market
May 14, 2021

As we move closer to a purchase market, marketing will become more critical than ever for loan officers. Here's what you should be doing to prepare.

Mortgage Refinance Data Poll
Feb 26, 2021

Mortgage marketing tech supported record-setting refi volumes in 2020. Here's how mortgage CRMs can handle projected record purchase volumes in 2021.

How to Become a Mortgage Broker
Feb 06, 2021

Becoming a mortgage broker can be a big step up for established mortgage loan originators or a first step into the industry for outsiders.

The Blueprints for Success Series
Dec 21, 2020

Maximize your ROI and build the marketing engine of your dreams using Surefire CRM's out-of-the-box modules purpose-built for every type of lender.

The Trending Mind: Experience Matters
Nov 24, 2020

We’ve got the numbers: 450 years of mortgage experience and tens of thousands of users. But, the real experience is in implementing proven best practices.

Social Media Marketing Guide
Nov 24, 2020

Building your social media brand may be easier than you expect when you use a purpose-built mortgage CRM like Surefire.

The Trending Mind: Connectivity is Key
Jul 30, 2020

Dealing with a sprawling tech stack is hard work and headaches for IT, tough to learn for already busy loan officers, and it can quickly drive up costs for a lender.

Compelling, Creative Marketing Drives Business
May 26, 2020

Content that lacks emotional connection is at risk of gathering dust. First impressions are formed in a matter of seconds, or sometimes in less than one second, according to researchers from Princeton University. In such a short time span, borrowers cannot meaningfully differentiate between your rate sheet and that of

Top of Mind Wins Eight International Hermes Awards for SurefireCRM’s Creative Videos That Help Mortgage Lenders Engage Prospects and Customers
May 12, 2020

ATLANTA, Ga., May 12, 2020 (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.

Power Messaging Gives Loan Originators Text Messaging Capabilities
Apr 01, 2020

ATLANTA, Ga., (SEND2PRESS NEWSWIRE) — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the release of Power Messaging, a feature that enables SurefireCRM users to deliver high-touch text communication to consumers at scale.

Top of Mind Wins 4 AVA Digital Awards for Creative Content
Mar 24, 2020

ATLANTA, Ga., (SEND2PRESS NEWSWIRE) -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four platinum and four gold awards in the 2020 AVA Digital Awards competition.

Are Your Vendors CCPA-Ready?
Jan 26, 2020

Effective January 1, the California Consumer Privacy Act (CCPA) secures new rights for California consumers. If your organization does any meaningful business in California, you're probably on the hook regardless of where you're headquartered.

CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity and Lead Response Time
Jan 21, 2020

ATLANTA, Ga.(SEND2PRESS NEWSWIRE) — CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire’s new Power Calls capability with CardTapp’s

Surefire by Top of Mind Networks Once Again Ranked as Number One Mortgage CRM System
Aug 14, 2019

ATLANTA— (BUSINESS WIRE)— Surefire by Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, has once again been ranked as the number one most used customer relationship management (CRM) system for mortgage origination in STRATMOR Group’s Technology

Top of Mind Networks Adds BombBomb Integration to Surefire CRM
Jun 19, 2019

ATLANTA— (BUSINESS WIRE)—Top of Mind Networks, a leader in customer relationship management and marketing automation software for the mortgage lender and real estate industries, is pleased to announce that it has integrated with BombBomb, a personalized video tool.

Top of Mind Networks Announces New Cleveland Office
May 21, 2019

ATLANTA— (BUSINESS WIRE)—Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, is pleased to announce the opening of its new office in Cleveland, Ohio. This new Technology Center represents the continued growth of Top of Mind Networks

Top of Mind Networks Names Alberga, Enright and Leiter to Leadership Team
Feb 15, 2019

ATLANTA— (BUSINESS WIRE)—Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, announced the appointment of three new executives: Nicolas Alberga, Chief Financial Officer; Erik Enright, Chief Technology Officer; and Amy Leiter, Chief Success Officer.

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Our team is on the cutting edge of news, information and technology in the mortgage industry. Connect with us to stay up to date on the latest mortgage news and information.