Optimizing Landing Pages for Maximum Mortgage Lead Conversion
May 23, 2023A well-designed and optimized landing page can significantly boost your mortgage lead conversion rates.
The Call of Success: The Power of Voice in Omnichannel Mortgage Marketing
May 23, 2023Lenders seeking to revamp their marketing strategies and attract more business should consider adopting a centralized mortgage marketing engine that can support omnichannel marketing across both digital and traditional outreach channels
Social Media Management Software Must-Haves for Loan Officers
May 23, 2023Social media management software frees up time for loan officers and mortgage brokers wanting to expand their reach but don’t have time for regular posts.
How Loan Officers Can Build the Best Referral Partner Network
May 22, 2023Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want to have a long and independently prosperous career.
Mortgage Advertising on Social Media: A Quick Guide for Loan Officers
May 20, 2023Mortgage advertising rules are everywhere, including social media channels. Here are some mortgage compliance tips for loan officers entering the space.
5 Tips for Entry-Level Loan Officers to Win in a High-Rate Mortgage Market
May 19, 2023This recent market downturn has made effective mortgage marketing central to maintaining volume and staying relevant in 2022’s competitive purchase market.
Mortgage Brokers' Survival Guide: Tips and Tactics for Navigating a Competitive Market
May 18, 2023Discover the ultimate resource for mortgage brokers looking to succeed in a competitive market. The "Mortgage Brokers' Survival Guide" provides valuable insights, tools, and strategies to help brokers navigate a crowded industry and build a thriving business.
Surefire and SimpleNexus Help Lenders Save Even More Abandoned Loan Applications With New Integration Enhancements
Apr 26, 2023Lenders hoping to know immediately when an applicant has abandoned their application need a powerfully automated customer relationship management (CRM) system enhanced with real-time loan data. Surefire CRM and Mortgage Marketing Engine by Black Knight and SimpleNexus allow lenders to instantly detect and act on abandoned applications with the platforms’
MORTGAGE MARKETING ESSENTIALS: Stay Connected with a Mortgage CRM System
Apr 26, 2023A mortgage CRM is much more than a storage tank for borrower data. With the right maintenance, omnichannel automation and performance tracking, mortgage professionals can maximize profitability by developing closer, long-lasting relationships with the consumers and referral partners that sustain their pipelines.
Integration Partner Spotlight: SimpleNexus
Apr 26, 2023Connecting Surefire CRM and the SimpleNexus point-of-sale (POS) platform offers lenders a measurable return on their tech stack investment by reducing turn times and guiding borrowers through each stage of the homebuying process.