Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately, a new application.
Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.
Open house flyers remain an important tool in the real estate agent and loan officer toolbox. Be sure to include these components.
The heartache of time-sensitive emails lost in an inbox or worse — the spam folder — can easily be avoided by opting for mass text messaging.
Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want to have a long and independently prosperous career.
Mortgage professionals should look to their database in a mortgage lead management system to uncover existing lead opportunities.
Marketing in Spanish is one way loan officers can connect with the Hispanic market. Here’s why that’s important and how you can begin today.
A mortgage CRM dashboard should be rife with all the information today’s loan officer needs at their fingertips all day and every day.
Loan officer landing pages must stand out in the digital landscape to capture quality mortgage leads. Here are 5 tips for taking yours from good to great.
It’s been important, but never more so than now, to reply as immediately as possible to inbound leads. For if you don’t, your competition will.