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In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of leads every month on a lead-buying budget of zero and Surefire Power Video.
A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers.
Mortgage email marketing goes well beyond typical concerns about improving open rates. Mortgage marketers must think about compliance, the mortgage process, cobranding and more.
There are far better ways to effectively and efficiently manage your business using mortgage pipeline management software.
Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top talent to navigating the hiring process, learn how to overcome pain points and build a successful recruiting program for your organization.
One of the most significant challenges facing mortgage lenders today is understanding how their marketing strategy is doing from an absolute standpoint. Quarterly comparisons can only tell you so much — and while benchmark comparisons to other institutions can give a more holistic view of a lender’s marketing performance within