Like any journey, the first step is often the most important. Start your career confidently by establishing a strong foundation of careful training, compliance knowledge and a solid mortgage marketing strategy.
Mortgage broker marketing strategies are unique in the mortgage world since brokers often work independently. Follow these 3 steps to success.
Mortgage tech stacks must evolve with the market to enable mortgage brokers to compete for better deals in an environment with fewer borrowers.
In the past year alone, the housing environment made a significant shift from a refinance boom to today’s high-rate purchase market. Mortgage and real estate professionals must always stay on their toes if they want to succeed in a declining market.
Mortgage marketing content must be reviewed and adjusted to meet the changing economic environment. Mortgage loan officer marketing tools can help.
Mortgage social media posts should be coordinated to present cohesive, on-brand messaging. A social media calendar will help.
Loan officers have plenty of challenges during economic downturns. Purchase business slows, and fierce competition for referrals increases.
Mortgage memes are a popular tool for loan officers and mortgage brokers who use social media for mortgage lead generation. Because memes typically include an element of humor, it’s easy to understand their role when things are going well.
Lenders need referral partners to funnel them new leads. The integration with Surefire and MMI helps alleviate lenders’ recruiting challenges by empowering them with a comprehensive turnkey solution for engaging real estate agents, brokers and loan originators at scale to grow business.
With the right mortgage marketing tactics and tools, you can beat the billboard guys more often, while creating additional space in your day to deliver consultative, value-rich service that wins leads and earns referrals.