Like the mortgage industry itself, mortgage software comes with its own alphabet soup of acronyms and terms. Here are some it helps to know.
To stay competitive, wholesale lenders and third-party originators (TPO) need to offer differentiation while maintaining communication with clients.
Consumer direct lenders choose Surefire CRM for marketing automation to develop custom communications for both prospective and current customers.
Developing an Omnichannel Marketing Strategy to Help Retail Mortgage Lenders Find, Win and Retain BorrowersMar 08, 2021
Omnichannel marketing works extremely well when it is deployed inside a mortgage-centered marketing CRM like Surefire.
Financial services marketing is best when it fully embraces digital channels, where many standard rules still apply. Make yours great with these six tips.
Mortgage loan comparison calculators can be used to help prospective borrowers select the best loan option for their needs.
It's time to take your mortgage marketing strategy up a notch. Use these mortgage marketing tips to make your business soar.
Mortgage marketing content on interest rates will garner leads, but at a higher cost to your margins. Using the right content can change that.
Mortgage marketing tech supported record-setting refi volumes in 2020. Here's how mortgage CRMs can handle projected record purchase volumes in 2021.
The right mortgage calculators can help borrowers identify the best mortgage program and the one that's most financially beneficial to their overall needs.