Social Media Landscape Shifts for 2022
Feb 20, 2022Social media landscape shifts happen continuously. Of the expected trends in 2022, here are four that will likely impact mortgage lenders.
Become a Digital Marketing Leader in 2022
Feb 17, 2022Digital marketing has become an ever more complex process. Utilizing a Mortgage CRM to handle the proliferation of web based and social media sites is a necessary tool to succeed.
Reduce Risk with Intelligent Compliance Controls
Jan 31, 2022With intelligent compliance controls, mortgage lenders can reduce the risk of regulatory non-compliance and brand governance pitfalls
Drip Marketing for Banks
Jan 27, 2022Today’s banks offer a wealth of products and services. Drip Marketing campaigns can be broad or focused but the one factor that always needs to exist is persistence.
Cross-Platform Marketing Automation Can Optimize Your Email
Jan 14, 2022Cross-platform marketing automation optimizes your digital marketing and email marketing efforts by delivering brand consistency in the appropriate formats.
Digital Marketing Strategy for Lead Generation in Your Mortgage Business
Jan 10, 2022A digital marketing strategy for lead generation is a key component of planning for success when building a lender’s mortgage pipeline.
Optimize Your Mortgage Pull Through Rate with the Right Mortgage CRM
Dec 21, 2021Mortgage pull through rate is the number of loans funded relative to the number of applications taken. A mortgage CRM can help loan officers optimize this KPI.
Marketing Campaigns for Banks: 5 Ideas to Guarantee Success
Dec 10, 2021Marketing campaigns for banks work best if they tell stories across many channels and bring in a local focus. Automation makes them easier to implement.
Company Dashboard Components for Lenders
Nov 19, 2021Company dashboards should provide lenders a look back and a path forward. They can track success metrics for production, performance, marketing and more.
Improve EClosings with the right CRM
Nov 19, 2021Eclosings are not new, but they are newly popular. Using your Mortgage CRM to prepare borrowers for an eClosing is the best way to get them right.