Social media landscape shifts happen continuously. Of the expected trends in 2022, here are four that will likely impact mortgage lenders.
Digital marketing has become an ever more complex process. Utilizing a Mortgage CRM to handle the proliferation of web based and social media sites is a necessary tool to succeed.
With intelligent compliance controls, mortgage lenders can reduce the risk of regulatory non-compliance and brand governance pitfalls
Today’s banks offer a wealth of products and services. Drip Marketing campaigns can be broad or focused but the one factor that always needs to exist is persistence.
Cross-platform marketing automation optimizes your digital marketing and email marketing efforts by delivering brand consistency in the appropriate formats.
A digital marketing strategy for lead generation is a key component of planning for success when building a lender’s mortgage pipeline.
Mortgage pull through rate is the number of loans funded relative to the number of applications taken. A mortgage CRM can help loan officers optimize this KPI.
Marketing campaigns for banks work best if they tell stories across many channels and bring in a local focus. Automation makes them easier to implement.
Company dashboards should provide lenders a look back and a path forward. They can track success metrics for production, performance, marketing and more.
Eclosings are not new, but they are newly popular. Using your Mortgage CRM to prepare borrowers for an eClosing is the best way to get them right.