Surefire creative gives lenders multiple opportunities to engage with their clients. For example, the weekly Markets in a Minute update lets recipients toggle between a 7-day or 30-day view of recent mortgage rates and drill down to specific dates. Social sharing buttons create referral opportunities by making it easy for contacts to pass along your content to friends and family.
Top of Mind vs. Total Expert
Surefire and Total Expert Comparison
Why Do Lenders Prefer Surefire over Total Expert?
Lenders can build interactions on-the-fly using not only the customer contact information stored in their Surefire database but also real-time pricing data, public records and real estate data. The result is a uniquely personalized experience that will knock the socks off your customers and prospects.
Surefire’s approval management function lets organizations grant user permissions based on job role, compliance history or level of experience, enabling innovation without inviting risk. Marketing activities are automatically documented, so lenders are always audit-ready.
The Industry’s Largest Content Library
Tired of sending the same old emails? Choose from thousands of pieces of content (and growing) built for a variety of channels, including email, print, text message and voicemail that any lender can customize with just a few clicks.
Don’t have time to browse? Surefire’s Blueprints for Success make it easy to get started with recommended workflows for prospects, in-process loan applicants and past clients.
See Why Surefire Provides a Better Lender Experience over Total Expert.
Why Do Lenders on Why They Choose Surefire over Total Expert?
Winning With Surefire From Top of Mind.
Surefire's Marketing Content Is Recognized as Best In Class.
Since 1979, the premier award honoring video and television across all screens
AVA Digital Awards
International program recognizing top global achievements in digital communication
Hermes Creative Awards
International competition honoring marketing media excellence in eight categories
Content Marketing Awards
The largest and longest-running international content marketing awards program in the world