Zero-Party Data: What Is It, And Why Should Mortgage Marketers Care?
Jun 22, 2021

As GDPR and CCPA legislation becomes commonplace and third-party cookie support expires at the end of this year, the data collection landscape is changing quickly. Mortgage marketers are starting to rethink how they capture data to balance the requirements for creating a personalized homebuyer experience with new data privacy requirements.

Mortgage Closing Gifts Fill Your Pipeline
May 26, 2021

Closing gifts are a kind gesture a lender can give to their customers come post-close to thank them for their business. Choosing the right gift is crucial when building a client for life.  

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