While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.
Loan officers and mortgage brokers can fuel agent relationships with a steady stream of real estate marketing, starting before the sale and going long after closing.
To develop effective digital marketing, credit unions can identify target prospects and be specific in proposing solutions to their needs.
Credit union marketing can reach more millennials when it employs a three-tiered approach including social media, email and direct mail.
Nurture campaigns are a proven and productive way of engaging with prospects that have already expressed interest in your service.
Social media strategies for credit unions start with defining a search profile then transition to posting on platforms where potential customers hang out.
While traditional retail lenders work directly with consumers through loan officers, consumer direct lenders must adopt a more digital business model to generate enough leads for their business to thrive.
Credit union marketing strategies can benefit significantly if marketers utilize content designed from the start to foster engagement.
A contact database, when managed through a mortgage CRM, is a mortgage lead generation engine that continually feeds a loan officer’s mortgage pipeline.
Set yourself up for success by building a database of potential clients, creating a structured yet fluid work schedule and making the effort to understand the ins and outs of the mortgage industry and lending processes.