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FEMBi Builds Better Relationships With Bilingual Borrowers Using Surefire CRM’s Spanish-Language Content

Mar 17, 2021

While FEMBi’s bilingual loan officers had an excellent track record of delivering personalized service to bilingual loan applicants, helping Spanish-speaking prospects find their way to FEMBi in the first place was a challenge. Moreover, FEMBi’s real estate agent partners were requesting co-branded Spanish-language content for consumer direct marketing.

In light of these challenges, FEMBI’s first priority was automating Spanish-language campaigns directed at prospective new customers. With Surefire, FEMBi can automatically deploy relevant campaigns in English and Spanish as soon as a contact is entered into their LOS.

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