Aug 20, 2020
In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of leads every month on a lead-buying budget of zero and Surefire Power Video.
A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers.
Mortgage email marketing goes well beyond typical concerns about improving open rates. Mortgage marketers must think about compliance, the mortgage process, cobranding and more.