The post-close workflow is designed to generate repeat and referral business. As you know, it can cost up to 5X more to get a new customer than it does to create repeat business.
We find that our clients enjoy a 5x reduction in customer acquisition costs by using a post-close campaign.
You’re smart to be doing the math. Organizations find that after adding up the costs of buying, writing, stamping, addressing, and mailing cards manually – even if you could remember who to communicate with and when to send them, your time is worth a lot more than a few cents saving on hard costs. In fact, if while running out to buy stamps, if you miss an important call from an agent or a client, it could cost you more in the end.
Since our post-close workflows have success based pricing, our most successful organizations have built-in their post-close campaign costs right into their fee structure.