Join SurefireCRM users and administrators from around the country to see demos of Surefire’s latest features, learn new business-building strategies from industry thought leaders and discover how to optimize your CRM platform for the way your business works.
9th Annual Surefire User Conference
Surefire Summit 2020
Do you dream of transforming your marketing function from a cost center into a revenue center? Would you like to one day live off repeat and referral business instead of hustling for leads? Would your company like to spend less on customer acquisition and pocket more profits?
If you answered “yes” to any of these questions, you won’t want to miss Surefire Summit 2020: “Clients for Life.” For almost two decades, Top of Mind has made it our mission to help lenders keep clients for life — and this year, we’re bringing you brand new insights, strategies and product features that will help you maximize the lifetime value of every customer in your book of business.
“Lenders can expect to face fierce competition for a significantly diminished pool of purchase loan applicants in the future. Protecting today’s market share — including holding on to a huge wave of recently acquired refi customers — will be a business imperative. Surefire’s Client for Life Workflow makes it effortless for originators to stay ‘top of mind’ with borrowers by delivering a steady stream of value-adding content through a carefully selected mix of communication channels, which now includes our exclusive Power Calls and Power Messaging features.” – Bill Hayes, CEO
Surefire Summit 2020 is a 100% online experience that brings together Surefire users and industry leaders for a half-day of content, connection and inspiration!
When: Thursday, October 1, 2020 | 12:00–4:00pm ET
- Become inspired by some of the most successful mortgage producers and brand-building experts in the business
- See the latest Surefire features and get tips for implementing for maximum benefit
- Hear best practices and success stories from lender peers
- Learn how to optimize Surefire to increase efficiency and grow your business
- Discover how Surefire features can complement best-practice sales and marketing strategies to win new business, earn repeat business and deserve referral business
- Find out about efficiency-enhancing integrations
Experience the Surefire Summit at your own pace. On-demand content will be available to Surefire users after the event.
Lights, camera, action. Watch Spotlight sessions live and be inspired by the industry’s brightest minds.
Live Networking Hall
Open to all Surefire users, all day! Stop by for live Q&A with the Top of Mind team.
This year at Surefire Summit, we have a tremendous variety of industry speakers as well as subject matter experts from Top of Mind Networks.