October Executive Chat: All Marketing Content Is Not Created Equal

All marketing content is not created equal. So what makes for great marketing content? For lenders, the answer is simple: Content that attracts new business, nurtures repeat business relationships and promotes referral business.

For almost 18 years, Top of Mind has honed in on the most effective ways to reach home buyers so that you can focus on what you do best — help consumers achieve their homeownership dreams.

Each week, our in-house marketing team adds engaging, creative content to our award-winning Surefire creative content library that helps educate and delight consumers. From videos to educational calculators to post-closing outreach, we have everything you need to educate and delight your customers. For many of our clients, it’s that “wow” factor that prompts a former client to get back in touch for the first time in years. 

In late summer, we released a flyer to help you persuade eligible consumers to get off the refi fence before the FHA’s “adverse market conditions” fee goes into effect. Just last month, we spruced up our popular Mortgage Checkup interaction with dynamic data fields, more animations and customization that better reflects your organization’s branding. And with Halloween around the corner, we are stocked with spooky campaigns that are guaranteed to delight. 

If you’re not tapping into our creative content library, then you’re missing out. Any questions? We’re here to help.

Kind regards,

Bill Hayes
CEO, Top of Mind Networks