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Top of Mind Networks Names Mark Green as CSO and Bill Hayes as CEO

Oct 02, 2019

ATLANTA— (BUSINESS WIRE)—Top of Mind Networks, a leader in customer relationship management and market automation software for the mortgage lender and real estate industries, announced today the transition of Mark Green to Chief Strategy Officer and appointment of Bill Hayes as CEO.


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Green founded Top of Mind in 2003 and led the company as its CEO before shifting to a primary focus on business development and product innovation. Hayes brings a rich background of entrepreneurial, operational and technological leadership. He was previously President and COO of Vendormate, Inc., a SaaS-based healthcare IT company.

“I started Top of Mind with a dream of creating something new, and we’ve accomplished that,” says Green. “Now, Bill’s leadership will strengthen the foundation we’ve established and position us to initiate the next phase of revolution in the mortgage industry. Meanwhile, I’m excited to spend more time on the things I love most and do best—innovating and winning for our clients and the industry as a whole.”

Green founded Top of Mind by leveraging his professional experiences in building and maintaining customer loyalty to create post-close communications programs for mortgage lenders. The flagship product, Surefire, is the industry’s leading online CRM platform. Top of Mind’s success attracted the investment of Primus Capital, a growth-oriented private equity firm, in April 2018.

Hayes comes to Top of Mind after leading various aspects of operations, sales, marketing, business development, legal, human resources and IT for several pre-revenue start-ups to companies with $100+ million annual revenue. In addition to his recent experience with Vendormate, which also received investment from Primus Capital, Hayes currently serves on the boards of three privately held growth companies spanning the healthcare, media and technology service industries.

“Top of Mind has a well-established leadership position in the mortgage CRM market, and I look forward to using that foundation as a springboard to accelerate growth,” says Hayes. “Our goal will be to leverage the things our clients love about Top of Mind—the customer-centric environment and spirit of innovation—while continuing to develop a company that can win at the next level.

Mark Green, CSO

Bill Hayes, CEO

About Top of Mind Networks

Founded in 2003, Atlanta-based Top of Mind Networks ( has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower’s prospect-to-repeat-customer lifecycle.

Top of Mind Networks
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