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MORTGAGE MARKETING ESSENTIALS: Customer Relationship Management

A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding…

1 year ago

Overcoming Pain Points in Mortgage Loan Officer Recruiting

Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top…

1 year ago

Lender’s Guide to Meaningfully Investing in Text Message Marketing & Automation

Lender investment in marketing automation and text message marketing means meeting consumers on their mobile devices. Read how to invest…

1 year ago

Tips for Recruiting Mortgage Loan Officers

Automated marketing tools help hiring managers engage while showing Loan officer prospects your institution has the marketing resources for success.…

1 year ago

Responsiveness Wins: Text Message Marketing for Mortgage Professionals

Both marketing automation and text message marketing are valuable capabilities at a time when responsiveness wins

1 year ago

Integration Partner Spotlight: MonitorBase

Surefire's integration with MonitorBase helps generate new business opportunities by ensuring relevant content is deployed to the appropriate loan prospects…

1 year ago

Surefire offers right-sized reporting for any mortgage shop

Marketing is essential to any lender’s revenue generation strategy, but it can also be expensive.

2 years ago

A Mortgage Broker’s Comprehensive Guide to Mortgage Marketing

All mortgage brokers need to succeed are reliable tools and solid mortgage marketing strategies, even in a high-cost, low-demand market.

2 years ago

Integration Partner Spotlight: Floify

Surefire’s API integration with Floify helps enhance lender productivity, borrower experience and referral partner relationships.

2 years ago

A Complete Guide to Becoming a Loan Officer in 2022

Like any journey, the first step is often the most important. Start your career confidently by establishing a strong foundation…

2 years ago