Networking events are an important way to begin and enhance working relationships with both potential clients and referral partners.
Ad conversion rate measurement helps LOs gauge the effectiveness of their marketing spend. Surefire mortgage CRM can boost those metrics.
Credit union marketing strategies can benefit significantly if marketers utilize content designed from the start to foster engagement.
Loan officers and mortgage brokers can fuel agent relationships with a steady stream of real estate marketing, starting before the…
Creating a seamless borrower journey is lesson number-one in how to become a loan officer, and it’s easy to do…
Marketing campaigns for banks work best if they tell stories across many channels and bring in a local focus. Automation…
SEO for banks is vital. Ranking in local search results is the first step in mortgage lead generation and sets…
Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here…
Using a customer-focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s…
Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue.