content marketing

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Navigating the Mortgage Industry in 2023: Insights and Best Practices for Mortgage Brokers

Learn how mortgage brokers can overcome challenges in 2023, including rising interest rates and competition from digital lenders, with effective…

1 year ago

Mortgage Broker Inbound Document Management

Improve your mortgage brokerage's document management with inbound handling strategies. Learn how to streamline loan application processing and secure data.

1 year ago

Borrower Experience Matters

Uncover how user-friendly tech, lender responsiveness, clear communication, transparency, and efficient processing contribute to a better borrower experience and achieving…

1 year ago

Top 5 Ways to Educate Borrowers as a Mortgage Broker

Discover the top five ways to educate borrowers effectively as a mortgage broker. Get expert insights and practical tips on…

1 year ago

Mortgage Marketing Strategies for Banks: How to Overcome Challenges and Succeed in a Crowded Marketplace

Learn mortgage marketing strategies for banks to effectively market mortgage products and overcome challenges like low differentiation, lengthy sales cycles,…

1 year ago

Automated Valuation Model (AVM) Marketing

Discover how AVMs can improve your real estate marketing efforts. Use AVM data to attract clients, create targeted campaigns, and…

1 year ago

Critical Document Needs of Mortgage Brokers

Explore critical document needs for mortgage brokers to secure a mortgage. Learn how mortgage POS and LOS systems work together…

1 year ago

How to Pick the Right Mortgage Email Marketing Software

Mortgage email marketing goes well beyond typical concerns about improving open rates. Mortgage marketers must think about compliance, the mortgage…

1 year ago

6 Reasons to Not Use Spreadsheets for Your Loan Origination Pipeline

There are far better ways to effectively and efficiently manage your business using mortgage pipeline management software.

1 year ago

Inside the Lenders’ Studio: City Bank

Our latest guests are loan officers and branch managers Greg Heiler, Jessica Ceballos and Michael Addison who hail from Dallas-based…

2 years ago