Generated by All in One SEO v4.9.5.1, this is an llms.txt file, used by LLMs to index the site. # Surefire CRM Mortgage CRM and Marketing Engine ## Sitemaps - [XML Sitemap](https://www.topofmind.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [How to Use Your CRM to Host a Successful Networking Event](https://www.topofmind.com/how-to-use-your-crm-to-host-a-successful-networking-event/) - Networking events are an important way to begin and enhance working relationships with both potential clients and referral partners. - [How to Improve Your Ad Conversion Rate with Surefire](https://www.topofmind.com/improve-your-ad-conversion-rate-with-surefire/) - Ad conversion rate measurement helps LOs gauge the effectiveness of their marketing spend. Surefire mortgage CRM can boost those metrics. - [5 Credit Union Marketing Strategies to Improve Customer Engagement](https://www.topofmind.com/5-credit-union-marketing-strategies-to-improve-engagement/) - Credit union marketing strategies can benefit significantly if marketers utilize content designed from the start to foster engagement. - [3 Ways Loan Officers Can Fuel Agent Relationships](https://www.topofmind.com/3-ways-loan-officers-can-fuel-agent-relationships/) - Loan officers and mortgage brokers can fuel agent relationships with a steady stream of real estate marketing, starting before the sale and going long after closing. - [Educate and Engage: Create a Seamless Borrower Journey](https://www.topofmind.com/educate-and-engage-create-a-seamless-borrower-journey/) - Creating a seamless borrower journey is lesson number-one in how to become a loan officer, and it’s easy to do with the right mortgage content and technology. - [Boost Your Automation Through Integration](https://www.topofmind.com/boost-your-automation-through-integration/) - Integrating your POS, LOS, and PPE systems with your mortgage CRM is a crucial step in increasing your ROI. - [6 Tips for Mortgage Closing Gifts That Earn Return Business](https://www.topofmind.com/6-tips-for-mortgage-closing-gifts-that-earn-return-business/) - The best mortgage closing gifts leave a long-lasting impression. These tips will help you choose memorable gifts that bring your borrowers back. - [Close More Loans Faster with 4 Must-Have Marketing Automation Workflows](https://www.topofmind.com/must-have-marketing-automation-workflows/) - Marketing automation workflows allows mortgage lenders to control the flow of communication at every step of the loan process. - [How to Create a Mortgage Marketing Newsletter that Converts Leads into Prospects](https://www.topofmind.com/how-to-create-mortgage-marketing-newsletters-that-convert/) - Creating mortgage marketing newsletters that are effective in achieving intended goals can be part art and part science. Do you have the right recipe? - [The Importance of an Integrated Product Pricing Engine](https://www.topofmind.com/the-importance-of-an-integrated-product-pricing-engine/) - A Mortgage Product Pricing Engine is imperative if you want to succeed in today's extremely competitive and fast-paced lending world. - [Wish Your Loan Officers Could Handle More Volume? Take Marketing Off Their Plates](https://www.topofmind.com/wish-your-los-could-handle-more-volume-take-marketing-off-their-plates/) - If the lackluster mortgage volumes of 2023 showed us anything, it’s that loan officers may not have the time or skillset to moonlight as marketers. - [Navigating the Mortgage Industry in 2023: Insights and Best Practices for Mortgage Brokers](https://www.topofmind.com/navigating-the-mortgage-industry-in-2023-insights-and-best-practices-for-mortgage-brokers/) - Learn how mortgage brokers can overcome challenges in 2023, including rising interest rates and competition from digital lenders, with effective marketing strategies. - [Top 5 Ways to Educate Borrowers as a Mortgage Broker](https://www.topofmind.com/top-5-ways-to-educate-borrowers-as-a-mortgage-broker/) - Discover the top five ways to educate borrowers effectively as a mortgage broker. Get expert insights and practical tips on how to become a top-performing mortgage broker who delivers value to your clients and grows your business. - [The Wholesale Mortgage Software Account Executives Need to Grow](https://www.topofmind.com/the-wholesale-mortgage-software-you-need-to-grow-2/) - Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts. - [5 Times Mortgage Mass Text Messaging is OK](https://www.topofmind.com/5-times-mortgage-mass-text-messaging-is-ok-2/) - Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send. - [Using a Customer-Focused Marketing Strategy to Attract and Retain Clients](https://www.topofmind.com/using-a-customer-focused-marketing-strategy-to-attract-and-retain-clients-2/) - Using a customer-focused marketing strategy to attract and retain clients is an important pillar in a mortgage banker or broker’s overall plan. - [Success Metrics of Mortgage Marketing](https://www.topofmind.com/success-metrics-of-mortgage-marketing-2/) - Success metrics for mortgage marketing are unique to the industry. Mortgage professionals should measure list growth, closing cycles and revenue. - [Company Dashboard Components for Lenders](https://www.topofmind.com/company-dashboard-components-for-lenders-2/) - Company dashboards should provide lenders a look back and a path forward. They can track success metrics for production, performance, marketing and more. - [Leveraging Referral Partners: A Game-Changer for Mortgage Brokers in a Challenging Housing Market](https://www.topofmind.com/leveraging-referral-partners/) - Co-brandable marketing campaigns and single-property sites featuring mortgage calculators show homebuyers that you and your partners are on their team. And marketing campaigns targeting partners help keep your name top of mind when home shoppers ask for lender recommendations. - [Effective Content Marketing Strategies for Mortgage Brokers in the Current Housing Market](https://www.topofmind.com/effective-content-marketing-strategies-for-mortgage-brokers-in-the-current-housing-market/) - In today's highly competitive housing market, mortgage brokers need to leverage effective content marketing strategies to stand out and attract potential homebuyers. - [Optimizing Landing Pages for Maximum Mortgage Lead Conversion](https://www.topofmind.com/optimizing-landing-pages-for-maximum-mortgage-lead-conversion/) - A well-designed and optimized landing page can significantly boost your mortgage lead conversion rates. - [The Call of Success: The Power of Voice in Omnichannel Mortgage Marketing](https://www.topofmind.com/the-call-of-success-the-power-of-voice-in-omnichannel-mortgage-marketing/) - Lenders seeking to revamp their marketing strategies and attract more business should consider adopting a centralized mortgage marketing engine that can support omnichannel marketing across both digital and traditional outreach channels - [Social Media Management Software Must-Haves for Loan Officers](https://www.topofmind.com/social-media-management-software-must-haves-for-loan-officers-2/) - Social media management software frees up time for loan officers and mortgage brokers wanting to expand their reach but don’t have time for regular posts. - [How Loan Officers Can Build the Best Referral Partner Network](https://www.topofmind.com/how-loan-officers-can-build-the-best-referral-partner-network-2/) - Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want to have a long and independently prosperous career. - [Mortgage Advertising on Social Media: A Quick Guide for Loan Officers](https://www.topofmind.com/mortgage-advertising-on-social-media-a-quick-guide-for-loan-officers-2/) - Mortgage advertising rules are everywhere, including social media channels. Here are some mortgage compliance tips for loan officers entering the space. - [5 Tips for Entry-Level Loan Officers to Win in a High-Rate Mortgage Market](https://www.topofmind.com/5-tips-for-entry-level-loan-officers-to-win-in-a-high-rate-mortgage-market-2/) - This recent market downturn has made effective mortgage marketing central to maintaining volume and staying relevant in 2022’s competitive purchase market. - [Mortgage Brokers' Survival Guide: Tips and Tactics for Navigating a Competitive Market](https://www.topofmind.com/mortgage-brokers-survival-guide-tips-and-tactics-for-navigating-a-competitive-market/) - Discover the ultimate resource for mortgage brokers looking to succeed in a competitive market. The "Mortgage Brokers' Survival Guide" provides valuable insights, tools, and strategies to help brokers navigate a crowded industry and build a thriving business. - [Surefire and SimpleNexus Help Lenders Save Even More Abandoned Loan Applications With New Integration Enhancements](https://www.topofmind.com/surefire-and-simplenexus-help-lenders-save-even-more-abandoned-loan-applications/) - Lenders hoping to know immediately when an applicant has abandoned their application need a powerfully automated customer relationship management (CRM) system enhanced with real-time loan data. Surefire CRM and Mortgage Marketing Engine by Black Knight and SimpleNexus allow lenders to instantly detect and act on abandoned applications with the platforms’ newly enhanced integration. - [MORTGAGE MARKETING ESSENTIALS: Stay Connected with a Mortgage CRM System](https://www.topofmind.com/mortgage-marketing-essentials-stay-connected-with-a-mortgage-crm-system/) - A mortgage CRM is much more than a storage tank for borrower data. With the right maintenance, omnichannel automation and performance tracking, mortgage professionals can maximize profitability by developing closer, long-lasting relationships with the consumers and referral partners that sustain their pipelines. - [Integration Partner Spotlight: SimpleNexus](https://www.topofmind.com/integration-partner-spotlight-simplenexus-2/) - Connecting Surefire CRM and the SimpleNexus point-of-sale (POS) platform offers lenders a measurable return on their tech stack investment by reducing turn times and guiding borrowers through each stage of the homebuying process. - [How Can Your Contact Database Sustain Your Mortgage Pipeline?](https://www.topofmind.com/how-can-your-contact-database-sustain-your-mortgage-pipeline-2/) - A contact database, when managed through a mortgage CRM, is a mortgage lead generation engine that continually feeds a loan officer’s mortgage pipeline. - [How Mortgage Pipeline Software Can Help Grow Your Business](https://www.topofmind.com/how-mortgage-pipeline-software-can-help-grow-your-business-2/) - Today’s mortgage pipeline software is far more advanced than ever and easily trumps even tried and true manual systems of years gone by. - [What Is the Difference Between Mortgage CRM and LOS Software?](https://www.topofmind.com/what-is-the-difference-between-mortgage-crm-and-loan-origination-software-2/) - A CRM program is different and more versatile than loan origination software. Done right, one gets and keeps you positioned to take advantage of the other. - [Steps to Becoming the Best Mortgage Broker](https://www.topofmind.com/steps-to-becoming-the-best-mortgage-broker-2/) - There can be many steps to becoming a mortgage broker, and if you also want to be the best, each step is progressively more important. - [Best Marketing Software Features for Mortgage Brokers](https://www.topofmind.com/best-marketing-software-features-for-mortgage-brokers-2/) - Surefire CRM is the best CRM for small mortgage brokers to cast a long shadow and set themselves apart in a competitive mortgage market. - [How to Become a Mortgage Broker](https://www.topofmind.com/how-to-become-a-mortgage-broker-in-2021-2/) - Becoming a mortgage broker can be a big step up for established mortgage loan originators or a first step into the industry for outsiders. - [Mortgage Broker Inbound Document Management](https://www.topofmind.com/mortgage-broker-inbound-document-management/) - Improve your mortgage brokerage's document management with inbound handling strategies. Learn how to streamline loan application processing and secure data. - [Borrower Experience Matters](https://www.topofmind.com/borrower-experience-matters/) - Uncover how user-friendly tech, lender responsiveness, clear communication, transparency, and efficient processing contribute to a better borrower experience and achieving homeownership through the mortgage application process. - [MORTGAGE MARKETING ESSENTIALS: Lead Generation 101](https://www.topofmind.com/mortgage-marketing-essentials-lead-generation-101/) - Looking to improve your mortgage lead generation strategy? Check out our latest article on essential tactics and technologies to help you succeed in today's challenging housing market. - [Mortgage Marketing Strategies for Banks: How to Overcome Challenges and Succeed in a Crowded Marketplace](https://www.topofmind.com/mortgage-marketing-strategies-for-banks/) - Learn mortgage marketing strategies for banks to effectively market mortgage products and overcome challenges like low differentiation, lengthy sales cycles, and regulatory requirements. - [Automated Valuation Model (AVM) Marketing](https://www.topofmind.com/automated-valuation-model-avm-marketing/) - Discover how AVMs can improve your real estate marketing efforts. Use AVM data to attract clients, create targeted campaigns, and provide pricing decisions. - [Critical Document Needs of Mortgage Brokers](https://www.topofmind.com/critical-document-needs-of-mortgage-brokers/) - Explore critical document needs for mortgage brokers to secure a mortgage. Learn how mortgage POS and LOS systems work together to streamline the process. - [Generating Thousands of Leads a Month on a Lead-Buying Budget of Zero](https://www.topofmind.com/generating-thousands-of-leads-a-month-on-a-lead-buying-budget-of-zero/) - In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of leads every month on a lead-buying budget of zero and Surefire Power Video. - [MORTGAGE MARKETING ESSENTIALS: Customer Relationship Management](https://www.topofmind.com/mortgage-marketing-essentials-customer-relationship-management/) - A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding to inquiries to progressing loans through pipelines and maintaining solid relationships with past borrowers. - [How to Pick the Right Mortgage Email Marketing Software](https://www.topofmind.com/how-to-pick-the-right-mortgage-email-marketing-software-2/) - Mortgage email marketing goes well beyond typical concerns about improving open rates. Mortgage marketers must think about compliance, the mortgage process, cobranding and more. - [6 Reasons to Not Use Spreadsheets for Your Loan Origination Pipeline](https://www.topofmind.com/5-reasons-to-not-use-spreadsheets-for-your-loan-origination-pipeline-2/) - There are far better ways to effectively and efficiently manage your business using mortgage pipeline management software. - [Overcoming Pain Points in Mortgage Loan Officer Recruiting](https://www.topofmind.com/overcoming-pain-points-in-mortgage-loan-officer-recruiting/) - Discover effective strategies to address common challenges faced by mortgage loan officer recruiters in this comprehensive guide. From identifying top talent to navigating the hiring process, learn how to overcome pain points and build a successful recruiting program for your organization. - [Performance Marketing for Mortgage Lenders](https://www.topofmind.com/performance-marketing-for-mortgage-lenders/) - One of the most significant challenges facing mortgage lenders today is understanding how their marketing strategy is doing from an absolute standpoint. Quarterly comparisons can only tell you so much — and while benchmark comparisons to other institutions can give a more holistic view of a lender’s marketing performance within their service region, not every lender is equipped to manage such broad marketing data. - [Mortgage Lead Generation: 5 Tools to Use for Better Results](https://www.topofmind.com/tools-to-help-increase-mortgage-lead-generation-2/) - In the world of mortgage lending, generating quality leads is critical to success. But with so many options available, it can be challenging to know where to focus your efforts. In this blog post, we explore five essential tools that can help take your mortgage lead generation to the next level. From creating compelling lead magnets to designing high-converting landing pages, we've got you covered. Read on to discover how these powerful strategies can help you achieve better results and grow your business. - [Black Knight takes home three Platinum AVA Digital Awards in 2023](https://www.topofmind.com/black-knight-takes-home-three-platinum-ava-digital-awards-in-2023/) - Black Knight takes home three Platinum AVA Digital Awards in 2023 for excellence in video marketing content. Recognized for its powerful Surefire customer relationship management (CRM) platform and mortgage marketing engine. - [Optimize Your Mortgage Pull-Through Rate with the Right Mortgage CRM](https://www.topofmind.com/optimize-your-mortgage-pull-through-rate-with-the-right-mortgage-crm-2/) - Mortgage pull through rate is the number of loans funded relative to the number of applications taken. A mortgage CRM can help loan officers optimize this KPI. - [3 Tips to Help Retail Mortgage Lenders Increase Inbound Leads](https://www.topofmind.com/3-tips-to-help-retail-mortgage-lenders-increase-inbound-leads-2/) - To keep a balanced pipeline, every retail mortgage lender must maintain a steady stream of inbound leads with prospects ready to act. - [5-Step Guide to Better Mortgage Marketing Results in 2023](https://www.topofmind.com/5-step-guide-to-better-mortgage-marketing-results-in-2021-2/) - As the mortgage industry shifts back to a purchase market, loan officers can maximize their 2021 outreach with these five marketing steps to Realtors. - [The Best Ways to Handle Your Mortgage Contact Management](https://www.topofmind.com/the-best-ways-to-handle-your-mortgage-contact-management-2/) - Your partners, clients, leads, prospects, etc., are the life-blood of your business. Keep their info at your fingertips with mortgage contact management. - [What Is the Difference Between Mortgage CRM and LOS Software?](https://www.topofmind.com/what-is-the-difference-between-mortgage-crm-and-loan-origination-software/) - There is a great deal of difference between a Mortgage CRM and LOS system, but done right, the two create a powerful lending machine. - [Mortgage Software Terminology and Acronyms You Should Know](https://www.topofmind.com/mortgage-software-terminology-and-acronyms-you-should-know/) - Like the mortgage industry itself, mortgage software comes with its own alphabet soup of acronyms and terms. Here are some it helps to know. - [Facilitate Compliance Controls with Your CRM](https://www.topofmind.com/facilitate-compliance-controls-with-your-crm/) - In the highly regulated industry of credit intermediation, devising a smart compliance plan for your marketing efforts is essential for success. Download our eBook today to learn the steps necessary for success. - [The Mortgage Marketing Automation Playbook Part 4: Reducing Risk](https://www.topofmind.com/the-mortgage-marketing-automation-playbook-part-4-reduce-risk/) - While automation software cannot prevent the negative impacts of risks, it can assist lenders in anticipating possible risks and their potential impact. In Book 4 of the automation playbook we take a deep dive into risk reduction. - [The Mortgage Marketing Automation Playbook Part 3: Create Operational Efficiencies](https://www.topofmind.com/the-mortgage-marketing-automation-playbook-part-3-create-operational-efficiencies/) - The Mortgage Mortgage Marketing Automation Playbook sets mortgage professionals on their journey to creating operational efficiencies - [The Mortgage Marketing Automation Playbook Part 2: Safeguarding Existing Revenue](https://www.topofmind.com/the-mortgage-marketing-automation-playbook-part-2-safeguarding-existing-revenue/) - The Mortgage Mortgage Marketing Automation Playbook sets mortgage professionals on their journey to boosting new revenue. - [Help Your Borrowers Find the Right Loan with Mortgage Calculators](https://www.topofmind.com/help-your-borrowers-find-the-right-loan-with-mortgage-calculators/) - Surefire CRM provides lenders with the tools to deliver the best customer experience. Help your borrowers find the best loan with mortgage calculators that work. - [Tools to Help Increase Mortgage Lead Generation](https://www.topofmind.com/tools-to-help-increase-mortgage-lead-generation/) - Looking for tools to increase mortgage lead generation? Look in your own database! Here are 5 ways to mine leads from the customer lists you already have. - [How to Become a Mortgage Broker](https://www.topofmind.com/how-to-become-a-mortgage-broker-in-2021/) - Becoming a mortgage broker can be a big step up for established mortgage loan originators or a first step into the industry for those for outsiders. - [5 Things to Consider When Working with a Consumer Direct Lender](https://www.topofmind.com/5-things-to-consider-when-working-with-a-consumer-direct-lender/) - A high-performing consumer direct lender invests in technology and borrower retention with Surefire, the top mortgage CRM. - [How Mortgage Marketing Postcards Can Help Your Business](https://www.topofmind.com/how-mortgage-marketing-postcards-can-help-your-business/) - Sending mortgage marketing postcards via the postal service may seem antiquated to many; however, that’s exactly why you should be sending them. - [3 Reasons Why New Buyers Prefer SMS Mortgage Marketing](https://www.topofmind.com/3-reasons-why-new-buyers-prefer-sms-mortgage-marketing/) - Using SMS mortgage marketing to reach your prospects can position you to communicate readily via their oft preferred method. - [Convert Past Customers to Lifetime Clients with Creative Content](https://www.topofmind.com/convert-past-customers-to-lifetime-clients-with-creative-content/) - Loan officers and mortgage brokers can convert past customers easily with Surefire's extensive library of marketing content. - [3 Things to Include in Your Next Mortgage Marketing Video](https://www.topofmind.com/3-things-to-include-in-your-next-mortgage-marketing-video/) - Many loan officers use mortgage marketing videos to engage with customers. Here are 3 ideas to make your next video stand out. - [How Creative Content Keeps Borrowers Engaged During a High-Volume Year](https://www.topofmind.com/how-creative-content-keeps-borrowers-engaged-during-a-high-volume-year/) - Keep your borrowers engaged with the automated emails, flyers, and messages offered through Surefire CRM's creative content. - [11 Great Social Media Marketing Examples for Mortgage Loan Officers](https://www.topofmind.com/11-great-social-media-marketing-examples-for-mortgage-loan-officers/) - Loan officers know social media is important for growing their business. So, we've provided great social media marketing examples any loan officer can use. - [VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020](https://www.topofmind.com/vip-mortgage-implements-surefire-power-messaging-by-top-of-mind/) - VIP Mortgage Implements Surefire CRM Power Messaging tool to take their marketing efforts from zero to hero. - [With Mortgage CRM, Know When to Automate — and When to Apply a Human Touch](https://www.topofmind.com/in-mortgage-marketing-know-when-to-automate-and-when-to-apply-a-human-touch/) - Embrace a mortgage CRM with marketing automation technology that knows when to be completely automated and when to employ a human element. - [The Three Biggest Factors Standing Between You and Lifelong Customers](https://www.topofmind.com/the-three-biggest-factors-standing-between-you-and-lifelong-customers/) - We want to clarify what we mean when we talk about clients for life — and the steps to creating lifelong customers from your current database. - [How to Create a Mortgage Marketing Plan That Will Convert](https://www.topofmind.com/how-to-create-a-mortgage-marketing-plan-that-will-convert/) - Creating a mortgage marketing plan is critical, but it shouldn’t be deployed occasionally. It should be an ongoing part of your business. - [How Mortgage Pipeline Software Can Help Grow Your Business](https://www.topofmind.com/how-mortgage-pipeline-software-can-help-grow-your-business/) - Today’s mortgage pipeline software is far more advanced than ever and easily trumps even tried and true manual systems of years gone by. - [7 Must-Have CRM Compliance Features for Mortgage Marketing](https://www.topofmind.com/7-must-have-crm-compliance-features-for-mortgage-marketing/) - The right mortgage-specific CRM will make compliance in marketing easy. Here are 7 Must-Have CRM Compliance Features for Mortgage Marketing - [6 Ways Mortgage Marketing Automation Will Help Your Business](https://www.topofmind.com/6-ways-mortgage-marketing-automation-will-help-your-business/) - Mortgage bankers and brokers that use mortgage marketing automation tools can help manage and grow their business exponentially. - [5 Reasons to Not Use Spreadsheets for Your Loan Origination Pipeline](https://www.topofmind.com/5-reasons-to-not-use-spreadsheets-for-your-loan-origination-pipeline/) - Effective mortgage sales pipeline management is critical to servicing your clients efficiently and increase loan origination capacity. - [Surefire and MobilityRE Fuel Mortgage Loan Officer and Real Estate Agent Collaboration](https://www.topofmind.com/surefire-and-mobilityre-fuel-loan-officer-and-real-estate-agent-collaboration/) - Experience game-changing real estate market intelligence, collaboration and analytics tools from Surefire CRM and MobilityRE. - [How Important is Content in Your Digital Mortgage Software?](https://www.topofmind.com/how-important-is-digital-marketing-content-in-your-mortgage-software/) - Digital mortgage software linked with powerful mortgage content from an industry leading provider helps loan originators work smarter. - [Mortgage Marketing Tools Every Loan Officer Needs Today](https://www.topofmind.com/mortgage-marketing-tools-every-loan-officer-needs-today/) - Much has changed in the world of mortgage marketing tools. Digital mortgage software and mortgage CRM systems make marketing more efficient. - [Open House Intelligence Converts Attendees to Customers for Life](https://www.topofmind.com/open-house-intelligence-converts-open-house-attendees-to-customers-for-life/) - The majority of open house attendees are in the earliest stages of their home purchase journey — they want to find a home to fall in love with - [Cure These Productivity Pain Points With Mortgage Marketing Automation Tools](https://www.topofmind.com/cure-these-productivity-pain-points-with-mortgage-marketing-automation-tools/) - Mortgage marketing teams increasingly rely on automation tools to centralize the management of marketing efforts and ensure brand consistency. - [The Mortgage Marketing Automation Playbook Part 1: Maximizing Close Rates and Revenue](https://www.topofmind.com/the-mortgage-marketing-automation-playbook-part-1-maximizing-close-rates-and-revenue/) - The Mortgage Mortgage Marketing Automation Playbook sets mortgage professionals on their journey to boosting new revenue. - [Zero-Party Data: What Is It, And Why Should Mortgage Marketers Care?](https://www.topofmind.com/zero-party-data-what-is-it-and-why-should-mortgage-marketers-care/) - Zero-Party Data is a marketing trend that helps mortgage marketers seeking ways to compliantly build an audience, locate new customers, and track consumer behavior. - [The Trending Mind Live | Floify](https://www.topofmind.com/the-trending-mind-live-floify/) - Hear from Floify CEO and Founder Dave Sims and Top of Mind CEO Bill Hayes discuss how mutual users share milestone data. - [Mortgage Marketer's Guide to Texting](https://www.topofmind.com/mortgage-marketers-guide-to-texting/) - The Mortgage Professional’s Guide to SMS Texting for Maximum Impact shows how to implement SMS Texting into your mortgage marketing strategy. - [TCPA: A Text Messaging Compliance Guide for Mortgage Industry Leaders](https://www.topofmind.com/text-messaging-compliance-for-mortgage-industry-leaders/) - Smart salespeople will always find a way to be where their consumers are. Today that means being able to communicate by text message. - [Mortgage Closing Gifts Fill Your Pipeline](https://www.topofmind.com/mortgage-closing-gifts-fill-your-pipeline/) - Make sure that you click on the edit snippet button to change the meta description. This should be no more than 160 characters. - [Black Knight Completes Top of Mind Acquisition, Adding Robust CRM and Marketing Automation to Integrated Mortgage Technology Ecosystem](https://www.topofmind.com/black-knight-completes-top-of-mind-acquisition/) - Black Knight Completes Top of Mind Acquisition, Adding Robust CRM and Marketing Automation to Integrated Mortgage Technology Ecosystem. Will Help Lender, Originator, Broker and Servicing Clients Further Drive Growth and Increase Customer Retention - [Can Loan Comparison Calculators Help Borrowers Find the Right Loan?](https://www.topofmind.com/can-loan-comparison-calculators-help-borrowers-find-the-right-loan/) - Mortgage loan comparison calculators can be used to help prospective borrowers select the best loan option for their needs. - [Top of Mind CRO Nick Belenky Honored as 2021 HousingWire Marketing Leader](https://www.topofmind.com/top-of-mind-cro-nick-belenky-honored-as-2021-housingwire-marketing-leader/) - Nick Belenky has been honored as a 2021 HousingWire Rising Star for his leadership that has elevated % Top of Mind’s brand and marketing strategy. - [The Blueprints for Success Series](https://www.topofmind.com/the-blueprints-for-success-series/) - Maximize your ROI and build the marketing engine of your dreams using Surefire CRM's out-of-the-box modules purpose-built for every type of lender. - [Mortgage Marketing University - A New Chapter in Our Commitment to Helping Mortgage Professionals Grow Their Businesses](https://www.topofmind.com/a-new-chapter-in-our-commitment-to-helping-mortgage-professionals-grow-their-businesses/) - Mortgage Marketing University is a free, online resource we're offering to get your 2021 started on the right foot. Enroll today! - [University Federal Credit Union Case Study](https://www.topofmind.com/university-federal-credit-union-case-study/) - University Federal Credit Union uses Surefire's email marketing for credit unions to create a memorable borrower experience. - [Top of Mind Makes Surefire Creative Content Available As a Standalone Marketing Resource for Mortgage Lenders](https://www.topofmind.com/top-of-mind-makes-surefire-creative-content-available-as-a-standalone-marketing-resource-for-mortgage-lenders/) - Surefire Creative is now available as a standalone option for mortgage lenders looking to add award-winning content to their business strategy. - [5 Key Strategies to Attracting First-Time Homebuyers](https://www.topofmind.com/5-key-strategies-to-attracting-first-time-homebuyers/) - Attracting first-time homebuyers will be crucial in the purchase market. Use these strategies to find and win clients for life. - [Lenders One Announces Member, Preferred Provider and Capital Markets Grow at Its March Summit](https://www.topofmind.com/lenders-one-announces-member-preferred-provider-and-capital-markets-grow-at-its-march-summit/) - Lenders One named Top of Mind Networks a preferred provider for customer relationship management and marketing automation software for the mortgage industry. - [Loan Officers Executing Automated Marketing Campaigns Close Twice the Deals, Earn Double Revenue, Top of Mind Finds](https://www.topofmind.com/loan-officers-executing-automated-marketing-campaigns-close-twice-the-deals/) - Top of Mind calculations derive individual loan officers using automated marketing campaigns showed improved LO performance when outbound marketing campaigns preceded the receipt of a loan application. - [Surefire by Top of Mind Networks Once Again Ranked as Number One Mortgage CRM System](https://www.topofmind.com/surefire-by-top-of-mind-networks-once-again-ranked-as-number-one-mortgage-crm-system/) - A 2019 study finds that Surefire is ranked as number one Mortgage CRM in the mortgage lending space. Seventy-four percent of the survey respondents use a third-party Lead Management/ CRM tool, and Surefire is the most preferred of these tools. - [Top of Mind Expands Mortgage Compliance Solutions with CCPA Readiness Ahead of January 1 Deadline](https://www.topofmind.com/top-of-mind-expands-mortgage-compliance-solutions-for-ccpa/) - Top of Mind Networks announced that its Surefire CRM is ready to help lenders meet their California Consumer Privacy Act (CCPA) obligations - [Top of Mind Networks Adds BombBomb Integration to Surefire CRM](https://www.topofmind.com/top-of-mind-networks-adds-bombbomb-integration-to-surefire-crm/) - Top of Mind Networks is pleased to announce that it has integrated its Surefire CRM with BombBomb, a personalized video tool. - [Top of Mind Networks Announces New Cleveland Office](https://www.topofmind.com/top-of-mind-networks-announces-new-cleveland-office/) - Top of Mind is pleased to announce the opening of its new office in Downtown Cleveland, Ohio to meet the growing needs of its client base. - [Top of Mind Networks Names Alberga, Enright and Leiter to Leadership Team](https://www.topofmind.com/top-of-mind-networks-names-new-leadership-team-members/) - Top of Mind Networks announced the appointment of three new executives: Nicolas Alberga, CFO; Erik Enright, CTO; and Amy Leiter, CSO. - [The Trending Mind Live | Sales Boomerang](https://www.topofmind.com/the-trending-mind-live-sales-boomerang/) - Watch Sales Boomerang and Surefire as they uncover the secrets to retaining clients for life with opportunity alerts. - [Top of Mind Networks Director of Customer Growth Ryan Minard Honored as 2021 HousingWire Rising Star](https://www.topofmind.com/top-of-mind-networks-director-of-customer-growth-ryan-minard-honored-as-2021-housingwire-rising-star/) - Ryan Minard has been honored as a 2021 HousingWire Rising Star for his commitment and effectiveness as a customer success champion. - [The Trending Mind Live | LendingPad](https://www.topofmind.com/the-trending-mind-live-lendingpad/) - In our first episode of The Trending Mind Live, we discuss how the integration of Surefire and LendingPad enhances the loan applicant experience. - [The Complete Guide to Mortgage Landing Pages](https://www.topofmind.com/the-complete-guide-to-mortgage-landing-pages/) - The Complete Guide to Mortgage Landing Pages covers how to turn your landing pages into a lead generation machine. - [4 Proven Mortgage Marketing Tips for Loan Officers in 2021](https://www.topofmind.com/4-proven-mortgage-marketing-tips-for-loan-officers-in-2021/) - Mortgage marketing takes many forms. One can pursue what most interests them, or what has proven to work time and again, regardless of market conditions. - [Social Media Marketing Guide](https://www.topofmind.com/the-complete-guide-to-social-media-marketing-for-mortgage-lenders/) - Building your brand may be easier than you expect when you use a purpose-built mortgage CRM like Surefire for your social media marketing. - [SecurityNational Mortgage Company Engages 10 Times as Many Customers with 10 Times Fewer Resources Using Surefire CRM](https://www.topofmind.com/snmc-case-study/) - A top-50 retail mortgage lender with 800-plus employees, SecurityNational Mortgage Company (SecurityNational) has served communities coast-to-coast. - [Free Flyer 3-Pack: The Fed and Mortgage Rates](https://www.topofmind.com/the-fed-and-mortgage-rates/) - When mortgage rates fall, they’re bound to hit a floor. Explain to your contacts why mortgage rates aren’t zero, even if Fed rates are. - [When Evaluating Mortgage CRMs, Experience Matters](https://www.topofmind.com/when-evaluating-mortgage-crms-experience-matters/) - When we ask our mortgage lender customers why they continue to prefer Surefire CRM, here’s what they tell us. - [Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Hone Their Marketing Abilities](https://www.topofmind.com/top-of-mind-launches-mortgage-marketing-university-to-help-mortgage-professionals-hone-their-marketing-abilities/) - Grow your business and your career with Mortgage Marketing University, Top of Mind's free online training. - [October Executive Chat: All Marketing Content Is Not Created Equal](https://www.topofmind.com/october-executive-chat-all-marketing-content-is-not-created-equal/) - Educate and delight consumers with Surefire's award-winning creative content library. - [Top of Mind’s Surefire CRM Among Top Finishers in 2020 Digital Mortgage Demo Competition](https://www.topofmind.com/top-of-minds-surefire-crm-among-top-finishers-in-2020-digital-mortgage-demo-competition/) - Surefire by Top of Mind earned a second runner up spot at the Digital Mortgage Conference 2020. - [Top of Mind’s ‘Client for Life’ Workflow Selected as Finalist in International Content Marketing Awards](https://www.topofmind.com/top-of-minds-client-for-life-workflow-selected-as-finalist-in-international-content-marketing-awards/) - Top of Mind’s “Client for Life” Workflow was named a finalist in two categories: Best Marketing Automation and Best Print/Digital Integration. - [CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity](https://www.topofmind.com/cardtapp-and-top-of-mind-offer-a-combined-solution/) - CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks. - [August Executive Chat: What does it really take to keep a client for life? It depends on who you ask.](https://www.topofmind.com/what-does-it-really-take-to-keep-a-client-for-life/) - For Top of Mind, keeping clients for life means keeping in touch. It sounds simple, but it isn’t easy — if it was, everyone would do it. - [The Trending Mind: Creating Clients for Life](https://www.topofmind.com/the-trending-mind-clients-for-life/) - With historically low interest rates and millions of refis, lenders need a little nudge in to keep investing in their future success. - [Surefire CRM by Top of Mind Networks Named Product of the Year by BIG](https://www.topofmind.com/surefire-crm-named-product-of-the-year-by-big/) - Top of Mind Networks, a leader in customer relationship management (Surefire CRM) and marketing automation software has been named 2020 Product of the Year. - [July Executive Chat: When it rains, it pours.](https://www.topofmind.com/when-it-rains-it-pours-leads-use-a-sales-pipeline-to-route-them/) - With record-low interest rates, our customers continue to report that sales pipelines are filling faster than they can be emptied. - [Surefireside Chats: Ian Nixon, Essex Mortgage](https://www.topofmind.com/surefireside-chats-ian-nixon-essex-mortgage/) - In this episode of Surefireside Chats, hear from top mortgage marketing leader, Ian Nixon of Essex Mortgage. - [Turbocharge Salesforce Through Surefire Integration](https://www.topofmind.com/turbocharge-salesforce-through-surefire-integration/) - Surefire's public API enables bi-directional syncing with Salesforce (and your other mortgage systems) in real-time to expedite the lending process. - [SimpleNexus and Surefire CRM Help Mortgage Lenders Curb Abandoned Applications and Build Books of Business](https://www.topofmind.com/two-way-data-sync-with-simplenexus/) - SurefireCRM has added two-way data sync to its integration with digital mortgage app SimpleNexus to help automate the mortgage process. - [June Executive Chat: Don’t Solve the “Do More With Less” Equation on Your Own](https://www.topofmind.com/dont-solve-the-do-more-with-less-equation-on-your-own/) - You don’t have to solve the “do more with less” equation on your own. We want to delight every Top of Mind customer with inarguable success. - [Top of Mind Places Among the World’s Top Creators of Video Content in 41st Annual Telly Awards Competition](https://www.topofmind.com/top-of-mind-places-among-the-worlds-top-creators-of-video-content-in-41st-annual-telly-awards-competition/) - The Telly Awards honors excellence in video and television across all screens and is judged by an industry body of over 200 leading experts. - [How to Use Mortgage Comparison Tools to Grow Your Business](https://www.topofmind.com/how-to-use-mortgage-comparison-tools-to-grow-your-business/) - Mortgage comparison tools allow prospective borrowers to compare loan options based on the factors that they should use. - [Top of Mind Wins Eight International Hermes Awards for SurefireCRM’s Creative Videos That Help Mortgage Lenders Engage Prospects and Customers](https://www.topofmind.com/top-of-mind-networks-recognized-with-2020-hermes-creative-awards/) - Top of Mind Networks was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards. - [Top of Mind Enhances ‘Client for Life’ Workflow to Help Lenders Retain 2020’s Record-Breaking Influx of Refi Customers](https://www.topofmind.com/top-of-mind-enhances-client-for-life-workflow/) - Surefire's Client for Life workflow is a five-year, 'set it and forget it' workflow that now includes exclusive Power Calls and Power Messaging features. - [CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity and Lead Response Time](https://www.topofmind.com/cardtapp-and-top-of-mind-offer-combined-solution-aimed-at-improving-loan-officer-productivity-and-lead-response-time/) - ATLANTA, Ga.(SEND2PRESS NEWSWIRE) — CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire’s new Power Calls capability with CardTapp’s digital assistant solution to increase loan officer productivity and enable speedier borrower outreach. - [Surefireside Chats: Wes Schueneman, SecurityNational Mortgage Company](https://www.topofmind.com/surefireside-chat-wes-schueneman-securitynational-mortgage-company/) - Hear from top mortgage marketing leader, Wes Schueneman of SecurityNational Mortgage Company. - [January Executive Chat: Mortgage Marketing University](https://www.topofmind.com/january-executive-chat-mortgage-marketing-university/) - Expand your professional skills, generate more leads, close more deals and delight your customers with our free online training. - [Surefire CRM by Top of Mind Integrates With Blend to Optimize Borrower Experience, Expedite Mortgage Loan Application Process](https://www.topofmind.com/surefire-crm-by-top-of-mind-integrates-with-blend-to-optimize-borrower-experience-expedite-mortgage-loan-application-process/) - Surefire and Blend help LOs close more loans with prefilled loan applications and alerts of in-process applications. - [Top of Mind Elevates Nick Belenky to Chief Revenue Officer](https://www.topofmind.com/top-of-mind-elevates-nick-belenky-to-chief-revenue-officer/) - Nick Belenky will lead Top of Mind’s marketing, sales and customer experience teams as chief revenue officer. - [Top of Mind’s Surefire Rounds Out 2020 as the Most Decorated Mortgage CRM and Marketing Automation Platform](https://www.topofmind.com/top-of-minds-surefire-rounds-out-2020-as-the-most-decorated-mortgage-crm-and-marketing-automation-platform/) - Top of Mind reflects on a stellar 2020 and enthusiastically anticipates a promising 2021. - [Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers](https://www.topofmind.com/top-of-mind-integrates-with-sales-boomerang-to-help-mortgage-lenders-seize-more-sales-opportunities-hang-on-to-existing-customers/) - Integration of Surefire’s powerful marketing automation with intelligent alerts from Sales Boomerang enables a 30% lift in loan volume. - [November Executive Chat: There's Nothing Quite Like Having an Expert in Your Corner](https://www.topofmind.com/november-executive-chat-theres-nothing-quite-like-having-an-expert-in-your-corner/) - After almost 18 years of serving mortgage professionals, Surefire has gone where no other CRM has gone before. - [December Executive Chat: Surefire Summit 2020](https://www.topofmind.com/december-executive-chat-surefire-summit-2020/) - For the first time ever, we have made educational content from our Surefire Summit available industry-wide, on-demand. - [Community Lenders See Clients Return Again (and Again and Again) with Top of Mind](https://www.topofmind.com/community-lenders-see-clients-return-again-and-again-and-again-with-top-of-mind/) - Our Client for Life Workflow has helped Buford Finance and Mortgage pull in nearly $43 million in additional volume from repeat business. - [Surefireside Chat: Ian Klein, US Mortgage](https://www.topofmind.com/surefireside-chat-ian-klein-us-mortgage/) - Hear from top mortgage marketing leader, Ian Klein of US Mortgage. - [Inside the Lenders Studio: Mark Milam, Highland Mortgage](https://www.topofmind.com/inside-the-lenders-studio-mark-milam-highland-mortgage/) - Hear from top-producing lender Mark Milam of Highland Mortgage. - [Surefireside Chat: Kim Bratic, Alcova Mortgage](https://www.topofmind.com/surefireside-chat-kim-bratic-alcova-mortgage/) - Hear from the industry's top marketing leaders as they raise the bar one campaign at a time. - [The Trending Mind: Experience Matters](https://www.topofmind.com/the-trending-mind-experience-matters/) - We’ve got the numbers: 450 years of mortgage experience and tens of thousands of users. But, the real experience is in implementing proven best practices. - [Are Your Vendors CCPA-Ready?](https://www.topofmind.com/are-your-vendors-ccpa-ready/) - Do your current vendors have the tools to help you maintain CCPA compliance? - [Compelling, Creative Marketing Drives Business](https://www.topofmind.com/compelling-creative-marketing-drives-business/) - At it's core, creative mortgage marketing content has to be compelling in order to better connect to both the company as well as the consumer. - [Surefire Helps TexasLending Build Relationships With Thousands of Lone Star Residents a Month With Just 35 Loan Officers](https://www.topofmind.com/texaslending-case-study/) - SurefireCRM helps TexasLending.com build relationships with thousands of Lone Star Residents. - [CRMs With Built-In Compliance Controls Provide a Happy Medium to Lenders](https://www.topofmind.com/crms-with-built-in-compliance-controls-provide-a-happy-medium-to-lenders/) - CRMs with built-in compliance controls provide a happy medium to lenders stuck between a rock and a hard place. - [Top of Mind Lead Project Manager Maggie Mae Named 2020 HousingWire Rising Stars Award Honoree](https://www.topofmind.com/2020-hw-rising-star-maggie-mae/) - With more than 10 years in the industry, Maggie Mae is a respected leader known by insiders as the “mad scientist” of mortgage marketing. - [A Summer Well-Spent: National Intern Day Spotlight](https://www.topofmind.com/a-summer-well-spent-national-intern-day-spotlight/) - Happy National Intern Day! Check out our Q&A to spotlight the future of the working world we proudly have here at Top of Mind Networks. - [Presidential Bank Mortgage Supercharges 30 Years of Customer Contacts with Surefire CRM](https://www.topofmind.com/presidential-bank-mortgage-supercharges-30-years-of-customer-contacts-with-surefirecrm/) - Learn how Presidential Bank Mortgage supercharged 30 years of customer contacts with Surefire. - [5 Costly Myths Even Smart Mortgage Executives Believe About Direct Mail — Debunked](https://www.topofmind.com/5-costly-myths-even-smart-mortgage-executives-believe-about-direct-mai/) - Independent research explains why direct mail deserves a place in your marketing mix - [Free Webinar- Secrets of the 6 Figure Originator: Mastering Repeat & Referral Business](https://www.topofmind.com/secrets-of-the-6-figure-originator-webinar/) - Join and learn how Surefire's set and forget technology can be your secret weapon to maximize repeat and referral business for years to come. - [With FHFA changes, bad news has changed to better news! Help your borrowers beat the rush for a refi.](https://www.topofmind.com/fhfa-delay-implementation-fee/) - Help your borrowers beat the rush for a refi! The FHFA has announced it will delay the “adverse market conditions” fee on refinance transactions until December 1st. - [VIP Mortgage Wins Over LOs with SurefireCRM’s Administrator-Led Marketing Campaigns](https://www.topofmind.com/vip-mortgage-wins-over-los-with-surefirecrms-administrator-led-marketing-campaigns/) - Learn how VIP Mortgage turned their marketing department around using SurefireCRM. - [Top of Mind’s ‘Client for Life’ Workflow Helps Mortgage Lenders Hang on to 2020’s Record-Breaking Influx of Refi Customers](https://www.topofmind.com/top-of-minds-client-for-life-workflow-helps-mortgage-lenders-hang-on-to-2020s-record-breaking-influx-of-refi-customers/) - Learn how Surefire's 'Client for Life' Workflow helped InterLinc achieve their client retention goals. - [Supercharge Your Outbound Marketing with MBS Highway](https://www.topofmind.com/supercharge-your-outbound-marketing-with-mbs-highway/) - As outbound phone calls re-emerge as a powerful marketing tool, fit more calls that are equally effective into an already jam-packed day. - [Surefire CRM by Top of Mind Integrates With Floify to Maximize Mortgage Loan Originators’ Sales Process](https://www.topofmind.com/surefire-crm-by-top-of-mind-integrates-with-floify-to-maximize-mortgage-loan-originators-sales-process/) - Surefire CRM and Floify work to deliver more loans that close with rule-based workflows and best-of-breed communications. - [Does Your CRM Add to the Experience of Working With Your Company?](https://www.topofmind.com/does-your-crm-add-to-the-experience-of-working-with-your-company/) - Invest in a mortgage CRM that marries great technology and great content to see why experience matters. - [The Trending Mind: Creative Content](https://www.topofmind.com/the-trending-mind-creative-content/) - Lenders are feeling betrayed by full-service marketing platforms that show up totally empty. This month we are focusing on creative content at Top of Mind. - [The Trending Mind: Connectivity is Key](https://www.topofmind.com/the-trending-mind-connectivity-is-key/) - Dealing with a sprawling tech stack is hard work and headaches for IT, tough to learn for already busy loan officers, and it can quickly drive up costs. ## Pages - [#1 Most-Used Mortgage CRM | Surefire CRM by Top of Mind](https://www.topofmind.com/) - Enterprise Lenders, Brokers and LOs all Win with Surefire CRM's Award Winning Mortgage Content, Email, Text, Phone Marketing - [Request a Demo](https://www.topofmind.com/request-demo/) - See Surefire in Action with a Surefire CRM Demo! Your Old CRM Will Have No Idea You're Ready to Stop Letting Your Competition Steal Your Clients! - [Mortgage Calculators Tour](https://www.topofmind.com/mortgage-calculators-tour/) - Explore Surefire's expansive library of interactive mortgage calculators in both Spanish and English! - [FEMBi Case Study](https://www.topofmind.com/fembi-case-study/) - FEMBi helps consumer direct lenders convert more leads into clients with Surefire's vast library of Spanish-language content. - [Conference Contact Us QR Code](https://www.topofmind.com/conference-contact-us-qr-code/) - Fill out this form to get in touch with a Top of Mind expert. - [Surefire Creative Demo](https://www.topofmind.com/request-surefire-creative-demo/) - Surefire Creative Demo RequestConnect with our team to see a hands on live demonstration of the software.Get your Surefire Creative questions answered by our expert presenters!Request a Demo of Surefire Creative First Name * Last Name * Email Address * Business Phone Number * Job Title * Company * Select State AlaskaAlabamaArkansasArizonaCaliforniaColoradoConnecticutDistrict of ColumbiaDelawareFloridaGeorgiaHawaiiIowaIdahoIllinoisIndianaKansasKentuckyLouisianaMassachusettsMarylandMaineMichiganMinnesotaMissouriMississippiMontanaNorth CarolinaNorth - [Look Book Request (Light)](https://www.topofmind.com/look-book-3up/) - Sign up for a free look book today and see how Surefire effortlessly develops content tailored to your brand. - [Contact Us](https://www.topofmind.com/contact-us/) - Ready to WIN with Surefire CRM? Have more Questions? Contact the Mortgage CRM Veterans and Learn More About the Most Used and Highest Rated Mortgage CRM. - [Contact Us Ice](https://www.topofmind.com/contact-us-ice/) - Ready to WIN with Surefire CRM? Have more Questions? Contact the Mortgage CRM Veterans and Learn More About the Most Used and Highest Rated Mortgage CRM. - [Salesforce](https://www.topofmind.com/integrations/salesforce/) - The bidirectional data connection between Salesforce and Surefire gives mortgage lenders a new level of control for how they communicate with borrowers - [Blend](https://www.topofmind.com/integrations/blend/) - The partnership between Blend and Surefire CRM unifies systems of record and best-in-class services to deliver seamless experiences for both lenders and their customers an enhancement to any LO’s toolkit. - [Optimal Blue](https://www.topofmind.com/integrations/optimal-blue/) - LO's can quickly create assets in Surefire and share them with referral partners and individual borrowers by integrating Optimal Blue. - [Our Features](https://www.topofmind.com/features/) - Explore why Surefire CRM is the Most Used CRM According to Stratmor! Surefire: the Enterprise Grade Mortgage CRM packed with Everything a Marketer Needs. - [Mortgage Landing Pages | Surefire CRM by Top of Mind](https://www.topofmind.com/mortgage-landing-pages/) - Build Landing Pages Optimized for Mortgage Marketing. Capture Leads and Win the Race to Respond Against Other Lenders and Those Internet Mortgage Companies. - [OpenClose](https://www.topofmind.com/integrations/openclose-2/) - Surefire CRM Integration PartnerOpenClose Benefits of Using OpenClose and Surefire Together TBD Contact Details https://www.openclose.com/ Founded in (Year) Located in United States solutionsSolutions that Scale for all Mortgage LendersNo matter what your business role or company size, you’ll be able to get the job done with Surefire.By FocusSolutions by Business RoleSurefire offers features benefiting every - [Modex](https://www.topofmind.com/integrations/modex/) - Surefire CRM Integration PartnerModex Better Decisions Through Data Modex makes mortgage recruiting easy and transparent. Research, find, and communicate with loan officers, branches, and companies. Key Features: Metrics on loan officer, branch, and company production Loan officer contact and employment data Push various data points from Modex into your CRM with monthly updates. Contact - [Encompass Mortgage Software by ICE Mortgage Technology](https://www.topofmind.com/integrations/encompass/) - Encompass allows loan officers, underwriters, and other team members to track loan files throughout the entire origination process. - [Partner Demo: First Heritage](https://www.topofmind.com/partner-first-heritage/) - Welcome to Partner Network. Members of Partner Network immediately gain access to a verified status level within Partner Portal. - [leadPops](https://www.topofmind.com/integrations/leadpops/) - LeadPops lead data can directly flow into Surefire allowing you to use Surefire's automation engine to market to those leads - [Surefire Enrollment](https://www.topofmind.com/terms-of-use/surefire-enrollment/) - MASTER ACCESS AGREEMENT THIS MASTER ACCESS AGREEMENT (“Agreement”) is entered into as of the date of the Client clicking “Place Order” (the “Agreement Effective Date”), and is between Client and Black Knight Technologies, LLC, a Delaware limited liability company (“Black Knight”) with offices at 601 Riverside Avenue, Jacksonville, FL 32204. Individually, the Parties to this - [Login](https://www.topofmind.com/login/) - Login into Surefire 3 and Surefire 3 CRM here. Learn more about the award winning CRM that is #1 in the industry for mortgage professionals. - [Search Engine Marketing | Surefire CRM](https://www.topofmind.com/search-engine-marketing/) - Mortgage lenders who combine traditional mortgage print marketing and direct mail marketing with digital trends stand out from the crowd. - [Single Property Sites and Flyers | Surefire CRM](https://www.topofmind.com/single-property-sites-and-flyers/) - Mortgage lenders who combine traditional mortgage print marketing and direct mail marketing with digital trends stand out from the crowd. - [Denim Social](https://www.topofmind.com/integrations/denim-social/) - The partnership between Denim Social and Surefire enables brands to engage consumers on social media, deepen relationships with communities and close more deals while staying in compliance. - [Empower by Black Knight](https://www.topofmind.com/integrations/empower-by-black-knight/) - The connection between Black Knight and Surefire enables users to retrieve real-time rates & loan programs directly in Surefire. - [Markets In A Minute Newsletter](https://www.topofmind.com/markets-in-a-minute/) - Markets in a Minute is a weekly look at what's happening with rate movement, the economy and the housing market created each week by Surefire. - [Surefire Lookbooks](https://www.topofmind.com/look-book-lp1/) - See how Surefire effortlessly develops content tailored to your brand. Sign up for a free look book today and get started using our content! - [Homebot](https://www.topofmind.com/integrations/homebot/) - Homebot is a client-for-life portal that maximizes repeat and referral business for lenders delivering personalized, actionable intelligence to every client and prospect throughout the entire homeownership lifecycle. - [Surefire Summit 2021 Gateway](https://www.topofmind.com/surefire-summit-2021-gateway/) - Surefire Summit 2021: Refi-Boom Recovery Insider Access to Exclusive Content Please provide your contact information below to access the Surefire Summit 2020 content. - [Surefire Summit 2021 Event Survey](https://www.topofmind.com/surefire-summit-2021-event-survey/) - Surefire Summit 2021: Refi-Boom Recovery - [Register For Surefire Summit 2021](https://www.topofmind.com/surefire-summit-2021-pre-event-notifications/) - Be the first to receive news on the Surefire Summit 2021 when you sign up for notifications! - [Surefire Summit 2021 Registration 2](https://www.topofmind.com/surefire-summit-2020-gateway/) - Sign in to check out Surefire’s latest features and learn new business-building strategies from industry thought leaders. - [Surefire Summit 2021](https://www.topofmind.com/surefire-summit-2021-pre-event-registration/) - Join us to check out Surefire’s latest features and learn new business-building strategies from industry thought leaders. - [Loanzify powered by LenderHomePage](https://www.topofmind.com/integrations/loanzify-by-lenderhomepage/) - The partnership between LenderHomePage and Surefire enables lenders to amplify their digital marketing strategy. - [The Mortgage Marketing Automation Playbook Part 2 Thank You Page](https://www.topofmind.com/the-mortgage-marketing-automation-playbook-part-2-thank-you-page/) - Thank you for downloading The Mortgage Marketing Automation Playbook Part 2: Safeguarding Existing Revenue. - [The Trending Mind](https://www.topofmind.com/the-trending-mind/) - The Trending Mind is an industry-leading and multi-channel newsletter that is delivered to our audience monthly. Subscribe today to stay Top of Mind! - [Househappy](https://www.topofmind.com/integrations/househappy/) - Surefire CRM Integration PartnerHousehappy About Househappy Househappy is a seamless way to stay top of mind with your clients. More memorable than an engraved knife set that will get lost in a drawer, we make homeownership easier. Prominent branding on the Househappy home dashboard and emails keeps you top of mind. Home value and service - [Mortech](https://www.topofmind.com/integrations/mortech/) - Integrating Mortech’s pricing engine within Surefire enables all Surefire users to retrieve live mortgage rates and loan programs from Mortech. - [SimpleNexus](https://www.topofmind.com/integrations/simplenexus/) - Connecting Surefire and SimpleNexus, helps reduce turn times, guiding borrowers through each stage of the homebuying process. - [Sales Boomerang](https://www.topofmind.com/integrations/sales-boomerang/) - The connection between Sales Boomerang and Surefire will send messages and creative collateral at specific frequencies and in multiple methods (email, text, power call) through triggered alerts. - [OpenClose](https://www.topofmind.com/integrations/openclose/) - With Open Close you can create, upload, and manage your digital loan folders with origination forms, disclosures, underwriting and credit responses and any digital file. employees of lenders, brokerage companies or both. - [Mortgage Director By FiServ](https://www.topofmind.com/integrations/mortgage-director/) - Integrating Mortgage Director with Surefire streamlines lending operations and strengthens the lender’s borrower relationships. - [Mortgage Coach](https://www.topofmind.com/integrations/mortgage-coach/) - Mortgage Coach's integration with Surefire CRM creates a unique user experience mining a lender's database for opportunities, creating personalized TCA’s delivered to leads without leaving the Surefire dashboard. - [Mortgage Builder](https://www.topofmind.com/integrations/mortgage-builder/) - Mortgage Builder is built to serve the needs of lenders – helping you drive efficiency, close more loans faster, and reduce costly errors that can lead to problems with compliance. - [Fusion Mortgagebot](https://www.topofmind.com/integrations/fusion-mortgagebot/) - Fusion Mortgagebot loan origination system is an all-in-one LOS that supports retail, wholesale and correspondent mortgage lending. It is a web-based solution that streamlines all origination processes. - [Monster Lead Group](https://www.topofmind.com/integrations/monster-lead-group/) - The partnership between Monster Leads and Surefire CRM allows for lenders to optimize their database when deploying direct mail marketing. - [MonitorBase](https://www.topofmind.com/integrations/monitorbase/) - The partnership between MonitorBase and Surefire CRM will allow you to automate credit monitoring for your database of prospects within Surefire CRM and Monitorbase. - [MobilityRE](https://www.topofmind.com/integrations/mobilityre/) - MobilityRE's integration with Surefire CRM is among our most exciting, because it gives loan officers the market intelligence they need to seek out highly productive referral relationships, - [LendingQB](https://www.topofmind.com/integrations/lendingqb/) - LendingQB is a trusted mortgage loan origination system. It optimizes the origination process through browser-based software. LendingQB makes it easier than ever for lenders to deliver compliant loans as expediently as possible. - [LendingPad](https://www.topofmind.com/integrations/lendingpad-surefire-crm/) - The partnership between LendingPad and Surefire CRM enables real-time sharing of contact records and loan milestones between LendingPad and Surefire - [Floify](https://www.topofmind.com/integrations/floify/) - Floify uses cloud technology to automate the collecting of mortgage loan documentation from borrowers, as well as establish an intuitive portal for loan originators to track each loan file to conclusion. - [Experience.com](https://www.topofmind.com/integrations/experience/) - Surefire CRM Integration PartnerExperience.com About Experience.com Experience.com (formerly SocialSurvey) is a fully automated experience management platform. Collect feedback at every meaningful moment in the customer journey. Build the perfect CX Program for your business, drive employee behavior, analyze feedback data and win. Deploy workflows and APIs to put CX data where it belongs to power - [CardTapp](https://www.topofmind.com/integrations/cardtapp/) - The connection between CardTapp and Surefire automates lead entry to Surefire for all leads created through the CardTapp platform. - [Calyx](https://www.topofmind.com/integrations/calyx/) - Calyx is a cloud-based mortgage loan origination system (LOS) designed to provide service to any lender level. - [BytePro Software](https://www.topofmind.com/integrations/bytepro-software/) - Sharing BytePro Software data to Surefire allows you to effectively market to your borrowers in the world’s best mortgage CRM. - [BombBomb](https://www.topofmind.com/integrations/bombbomb/) - Surefire CRM Integration PartnerBombBomb Benefits of Using BombBomb and Surefire The integration with BombBomb adds yet another additional content tool for Surefire CRM users. Mutual clients can easily deploy personalized BombBomb videos without leaving the Surefire platform. Clients that have BombBomb and Surefire can benefit from a seamless connected experience by way of an API. - [BeSmartee](https://www.topofmind.com/integrations/besmartee/) - The partnership between BeSmartee and Surefire CRM enables real-time sharing of contact records and application milestones allowing lenders to automate the delivery of personalized communication - [Black Knight](https://www.topofmind.com/integrations/black-knight-compass-integration/) - The connection between Black Knight and Surefire enables users to retrieve real-time rates & loan programs directly in Surefire. - [Adwerx](https://www.topofmind.com/integrations/adwerx-surefire/) - The partnership between Adwerx and Surefire enables lenders to deploy an omnichannel brand strategy across multiple digital platforms. - [The Mortgage Marketing Automation Playbook Part 1 Thank You Page](https://www.topofmind.com/the-mortgage-marketing-automation-playbook-part-1-thank-you-page/) - Thank you for downloading The Mortgage Marketing Automation Playbook Part 1: Maximizing Close Rates and Revenue. - [Surefire CRM Whitespace Onboarding](https://www.topofmind.com/surefire-crm-onboarding-rw21/) - Let's Get Started Complete the form and get started with Surefire By submitting this form a ticket will be created for Surefire’s internal team to create your account. Once you are set up as a user in Surefire, you’ll receive an email with your username and password. If you do not receive your username and - [Mortgage Marketing University Ebook](https://www.topofmind.com/mortgage-marketing-university-ebook/) - Download the most comprehensive mortgage marketing ebook on the internet today. The ebook has over 80 pages of detail on mortgage marketing. - [Surefire CRM Survey](https://www.topofmind.com/surefire-crm-tech-survey/) - Your success is important to us, which is why we want to know what you need out of a mortgage marketing CRM. - [Kloze Mortgage Case Study](https://www.topofmind.com/kloze-mortgage-case-study/) - Kloze Mortgage delivers a seamless borrower journey using Surefire's partner integrations. - [Surefire Client Retention Center](https://www.topofmind.com/client-retention-center-ent/) - Become a Post Marketing Power House with Custom Printing & Closing Gifts from the Surefire Retention Center. - [The Guide to SMS Texting Thank You Page](https://www.topofmind.com/the-guide-to-sms-texting-thank-you-page/) - Thank you for downloading The Mortgage Professional’s Guide to SMS Texting for Maximum Impact. - [Mortgage Calculators Tour Survey Thank You](https://www.topofmind.com/mortgage-calculators-tour-survey-thank-you/) - Thank you for taking the time to fill out the survey!While you're here, check out the blog posts below written by our in-house mortgage calculator experts. Follow Us! The Top 5 Features That Make a Great Interactive Mortgage CalculatorInteractive mortgage calculators educate buyers and refinance prospects. Great calculators should do more than just math; they - [Mortgage Calculators Tour Thank You](https://www.topofmind.com/mortgage-calculators-tour-thank-you/) - THANK YOU!Your freebies are on the way!There are many more examples of educating borrowers and helping them to identify and utilize the loan best suited to their needs and desires in the Surefire CRM system. It may be unusual to expect to find this type of utility in a CRM, yet that’s just the beginning. - [Mortgage Calculators](https://www.topofmind.com/mortgage-calculators-loan-comparison-calculators/) - Mortgage calculators are excellent tools for lenders simplify mortgage math and educate borrowers on different lending options. Whether using a loan comparison calculator or loan payment calculator, lenders have options for the tools they wish to provide. - [Mortgage Print Marketing | Surefire CRM by Top of Mind](https://www.topofmind.com/mortgage-print-marketing/) - Mortgage lenders who combine traditional mortgage print marketing and direct mail marketing with digital trends stand out from the crowd. - [University Federal Credit Union Case Study](https://www.topofmind.com/university-federal-credit-union-case-study/) - University Federal Credit Union uses Surefire's email marketing for credit unions to create a memorable borrower experience. - [Partner Demo: First Heritage](https://www.topofmind.com/partner-demo-first-heritage/) - Welcome to Partner Network. Members of Partner Network immediately gain access to a verified status level within Partner Portal. - [Mortgage Marketing University Quiz](https://www.topofmind.com/mortgage-marketing-university-quiz/) - Take the Mortgage Marketing University Quiz and test you knowledge of common mortgage marketing lingo and best practices. - [Resources](https://www.topofmind.com/resources/) - Get Instant Access To Insightful Mortgage CRM Resources, Webinars, Breaking Mortgage Industry News, The Customer Help Center, and Surefire CRM Support. - [Partner Integration](https://www.topofmind.com/integrations/integrate-with-surefire/) - Connect to the industry's leading mortgage marketing automation system.Surefire partners and integrates with the top Point of Sale, Loan Origination, Pricing Engine systems to deliver a seamless communication system for lenders. - [Social Media Marketing Guide](https://www.topofmind.com/social-media-marketing-guide/) - This Social Media Marketing Guide guides mortgage professionals with bringing in new business and building your social media brand. - [The Complete Guide to Mortgage Landing Pages Thank You Page](https://www.topofmind.com/the-complete-guide-to-mortgage-landing-pages-thank-you-page/) - Thank you for downloading the Complete Guide to Mortgage Landing Pages. - [LinkedIn](https://www.topofmind.com/integrations/linkedin/) - Surefire CRM Integration PartnerLinkedIn About LinkedIn LinkedIn is an American business and employment-oriented service that operates via websites and mobile apps. It is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. Contact Details https://www.linkedin.com/company/linkedin/ Founded in 2003 Located in Sunnyvale, CA Social Links MORTGAGE MARKETING UNIVERSITYCompanion Ebook Get - [Surefire CRM Bank of England Sign Up Form 1](https://www.topofmind.com/boe-surefire-form1/) - Account CreationLet's Get Started Complete the form and get started with Surefire By submitting this form a ticket will be created for Surefire’s internal team to create your account. Once you are set up as a user in Surefire, you’ll receive an email with your username and password. If you do not receive your username - [Social Media Marketing Guide Thank You Page](https://www.topofmind.com/social-media-marketing-guide-thank-you-page/) - Thank you for downloading the social media mortgage marketing guide. - [Surefire CRM Bank of England Sign Up Form 2](https://www.topofmind.com/surefire-crm-bank-of-england-sign-up-form-2/) - Database UploadIt's The Final Step Complete the upload of your client database into Surefire. Haven’t completed the file yet? CLICK HERE to download the template. FOLLOW US - [Surefire CRM Bank of England Sign Up Form TY](https://www.topofmind.com/surefire-crm-bank-of-england-sign-up-form-ty/) - Thank You For Creating Your Account. Now Let's Import Your Contacts Download the import file available below and begin transferring your client database into the Surefire System. Download the TemplateFOLLOW US - [Surefire CRM Bank of England Sign Up Form 1.5](https://www.topofmind.com/surefire-crm-bank-of-england-sign-up-form-1-5/) - Account CreationLet's Get Custom Take Full Advantage of Everything Surefire Has To Offer With Customized Branding and Connections To Your Social Platform FOLLOW US - [Mortgage Marketing University eBook Thank You](https://www.topofmind.com/mortgage-marketing-university-ebook-thank-you/) - Thank YouThank you for your interest in the Mortgage Marketing University eBook.Download Now Follow Us! All Categories Featured Mortgage Marketing Mortgage Marketing Downloads Partners and CRM Integrations Surefire Updates and Features The Trending Mind Top of Mind News How to Use Your CRM to Host a Successful Networking Event Dec 20, 2023 Networking events are - [Surefire CRM Survey](https://www.topofmind.com/surefire-crm-survey/) - Your success is important to us, which is why we want to know what you need out of a mortgage marketing CRM. - [Surefire MBS Highway Request a Demo Page](https://www.topofmind.com/surefire-mbs-highway-request-a-demo-page/) - See Surefire and MBS Highway in action with a Surefire CRM Demo! Your Old CRM Will Have No Idea You're Ready to Stop Letting Your Competition Steal Your Clients! - [The Fed & Mortgage Rates Content 3-Pack Thank you Page](https://www.topofmind.com/the-fed-mortgage-rates-content-3-pack-thank-you-page/) - Thank YouThank You for Downloading the Timely Content- Free 3 Pack.Download Flyer #1Download Flyer #2Download Flyer #3 Follow Us! All Categories Featured Mortgage Marketing Mortgage Marketing Downloads Partners and CRM Integrations Surefire Updates and Features The Trending Mind Top of Mind News How to Use Your CRM to Host a Successful Networking Event Dec 20, - [Look Book LP2](https://www.topofmind.com/look-book-lp2/) - See how Surefire effortlessly develops content tailored to your brand. Sign up for a free look book today and get started using our content! - [Surefire Summit 2020 Gateway Insider Access](https://www.topofmind.com/surefire-summit-2020-gateway-insider-access/) - Surefire Summit 2020: Clients for Life Insider Access to Exclusive Content Please provide your contact information below to access the Surefire Summit 2020 content. - [Partners](https://www.topofmind.com/partners/) - Surefire CRM offers Key Industry Integrations with LOS partners like Encompass, POS partners like Simple Nexus, and Pricing Engines like Optimal Blue - [User FAQ](https://www.topofmind.com/user-faq/) ## Categories - [The Trending Mind](https://www.topofmind.com/category/the-trending-mind/) - [Mortgage Marketing](https://www.topofmind.com/category/mortgage-marketing/) - [Top of Mind News](https://www.topofmind.com/category/top-of-mind-news/) - [Partners and CRM Integrations](https://www.topofmind.com/category/partners-and-crm-integrations/) - [Mortgage Marketing Downloads](https://www.topofmind.com/category/mortgage-marketing-downloads/) - Looking for mortgage marketing downloads? Top of Mind Networks, creators of Surefire CRM, provides award winning content and tools to take your mortgage marketing to the next level. From individuals to enterprise lenders, Surefire CRM helps thousands of mortgage lenders and mortgage loan officers win new business, earn repeat business and gain referral business with intuitive, “set it and forget it” workflows and award-winning content that inspires emotional connections with customers. - [Surefire Updates and Features](https://www.topofmind.com/category/surefire-updates-and-features/) - [Featured](https://www.topofmind.com/category/featured/) ## Tags - [Power Messaging](https://www.topofmind.com/tag/power-messaging/) - [email marketing](https://www.topofmind.com/tag/email-marketing/) - Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. - [mortgage marketing](https://www.topofmind.com/tag/mortgage-marketing/) - Mortgage Marketing marketing targeted at managing the relationship between you and your mortgage customers. - [content marketing](https://www.topofmind.com/tag/content-marketing/) - Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. - [mortgage marketing content](https://www.topofmind.com/tag/mortgage-marketing-content/) - [mortgage social media marketing](https://www.topofmind.com/tag/mortgage-social-media-marketing/) - [compliance in mortgage marketing](https://www.topofmind.com/tag/compliance-in-mortgage-marketing/) - Modern mortgage marketing CRMs make compliance in mortgage marketing seamless for loan officers by following strict marketing rules. - [best mortgage crm](https://www.topofmind.com/tag/best-mortgage-crm/) - Surefire is the best mortgage crm for loan officers and has grown to become more than just a marketing automation engine, and substantially more than a standard CRM platform. - [crm for mortgage loan officers](https://www.topofmind.com/tag/crm-for-mortgage-loan-officers/) - A CRM for mortgage loan officers should have three goals: win new business, earn repeat business, and deserve referral business. - [mortgage loan officer crm](https://www.topofmind.com/tag/mortgage-loan-officer-crm/) - A mortgage loan officer crm is a mortgage marketing device used to capture leads using a multi-channel marketing system. - [mortgage crm software](https://www.topofmind.com/tag/mortgage-crm-software/) - A mortgage crm software is focused on using integrations and tools to build positive relationships between lender and buyer. - [mortgage email marketing](https://www.topofmind.com/tag/mortgage-email-marketing/) - Mortgage email marketing offers mortgage loan originators an easy, automated channel, to educate and build trust. - [mortgage marketing flyers](https://www.topofmind.com/tag/mortgage-marketing-flyers/) - [mortgage crm](https://www.topofmind.com/tag/mortgage-crm/) - A mortgage crm is a software that is targeted at managing the relationship between you and your customers. - [mortgage marketing automation](https://www.topofmind.com/tag/mortgage-marketing-automation/) - [mortgage pipeline](https://www.topofmind.com/tag/mortgage-pipeline/) - [best crm for mortgage brokers](https://www.topofmind.com/tag/best-crm-for-mortgage-brokers/) - The best crm for mortgage brokers is a modern mortgage marketing crm, such as Surefire, that is always evolving and improving to accommodate loan officers. - [mortgage lead generation](https://www.topofmind.com/tag/mortgage-lead-generation/) - Mortgage lead generation is the process in which loan officers take specific steps to attract prospective clients using their mortgage CRM. - [mortgage compliance](https://www.topofmind.com/tag/mortgage-compliance/) - Mortgage compliance is following the legal regulations and requirements of mortgage marketing. - [mortgage broker software](https://www.topofmind.com/tag/mortgage-broker-software/) - Mortgage broker software assists mortgage brokers in finding, gaining, and keeping customers interested in loans. - [digital mortgage software](https://www.topofmind.com/tag/digital-mortgage-software/) - Digital Mortgage Software provides tools to mortgage professionals. This software can include a number of different types of software. - [Why Do Top Experts Use Mortgage Marketing Automation?](https://www.topofmind.com/tag/why-do-top-experts-use-mortgage-marketing-automation/) - [5-Marketing Ideas for Loan Officers and Mortgage Brokers](https://www.topofmind.com/tag/5-marketing-ideas-for-loan-officers-and-mortgage-brokers/) - [How Creative Content Sets Lenders Apart During a High-Volume Year](https://www.topofmind.com/tag/how-creative-content-sets-lenders-apart-during-a-high-volume-year/) - [Surefire CRM by Top of Mind Integrates With Floify to Maximize Mortgage Loan Originators’ Sales Process](https://www.topofmind.com/tag/surefire-crm-by-top-of-mind-integrates-with-floify-to-maximize-mortgage-loan-originators-sales-process/) - [Convert Past Customers to Lifetime Clients with Creative Content](https://www.topofmind.com/tag/convert-past-customers-to-lifetime-clients-with-creative-content/) - [3 Things to Include in Your Next Mortgage Marketing Video](https://www.topofmind.com/tag/3-things-to-include-in-your-next-mortgage-marketing-video/) - [October Executive Chat: All Marketing Content Is Not Created Equal](https://www.topofmind.com/tag/october-executive-chat-all-marketing-content-is-not-created-equal/) - [What Is the Difference Between Mortgage CRM and Loan Origination Software?](https://www.topofmind.com/tag/what-is-the-difference-between-mortgage-crm-and-loan-origination-software/) - [Supercharge Your Outbound Marketing with MBS Highway](https://www.topofmind.com/tag/supercharge-your-outbound-marketing-with-mbs-highway/) - [Top of Mind’s ‘Client for Life’ Workflow Helps Mortgage Lenders Hang on to 2020’s Record-Breaking Influx of Refi Customers](https://www.topofmind.com/tag/top-of-minds-client-for-life-workflow-helps-mortgage-lenders-hang-on-to-2020s-record-breaking-influx-of-refi-customers/) - [How to Create Mortgage Marketing Newsletters that Convert](https://www.topofmind.com/tag/how-to-create-mortgage-marketing-newsletters-that-convert/) - [Top of Mind’s Surefire CRM Among Top Finishers in 2020 Digital Mortgage Demo Competition](https://www.topofmind.com/tag/top-of-minds-surefire-crm-among-top-finishers-in-2020-digital-mortgage-demo-competition/) - [VIP Mortgage Wins Over LOs with SurefireCRM’s Administrator-Led Marketing Campaigns](https://www.topofmind.com/tag/vip-mortgage-wins-over-los-with-surefirecrms-administrator-led-marketing-campaigns/) - [Top of Mind’s ‘Client for Life’ Workflow Selected as Finalist in International Content Marketing Awards](https://www.topofmind.com/tag/top-of-minds-client-for-life-workflow-selected-as-finalist-in-international-content-marketing-awards/) - [With FHFA changes](https://www.topofmind.com/tag/with-fhfa-changes/) - [bad news has changed to better news! Help your borrowers beat the rush for a refi.](https://www.topofmind.com/tag/bad-news-has-changed-to-better-news-help-your-borrowers-beat-the-rush-for-a-refi/) - [CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity](https://www.topofmind.com/tag/cardtapp-and-top-of-mind-offer-combined-solution-aimed-at-improving-loan-officer-productivity/) - [August Executive Chat: What does it really take to keep a client for life? It depends on who you ask.](https://www.topofmind.com/tag/august-executive-chat-what-does-it-really-take-to-keep-a-client-for-life-it-depends-on-who-you-ask/) - [The Three Biggest Factors Standing Between You and Lifelong Customers](https://www.topofmind.com/tag/the-three-biggest-factors-standing-between-you-and-lifelong-customers/) - [Free Webinar- Secrets of the 6 Figure Originator: Mastering Repeat & Referral Business](https://www.topofmind.com/tag/free-webinar-secrets-of-the-6-figure-originator-mastering-repeat-referral-business/) - [5 Costly Myths Even Smart Mortgage Executives Believe About Direct Mail — Debunked](https://www.topofmind.com/tag/5-costly-myths-even-smart-mortgage-executives-believe-about-direct-mail-debunked/) - [The Trending Mind: Creating Clients for Life](https://www.topofmind.com/tag/the-trending-mind-creating-clients-for-life/) - [How to Create a Mortgage Marketing Plan That Will Convert](https://www.topofmind.com/tag/how-to-create-a-mortgage-marketing-plan-that-will-convert/) - [Presidential Bank Mortgage supercharges 30 years of customer contacts with SurefireCRM](https://www.topofmind.com/tag/presidential-bank-mortgage-supercharges-30-years-of-customer-contacts-with-surefirecrm/) - [7 Must-Have CRM Features for Compliance in Mortgage Marketing](https://www.topofmind.com/tag/7-must-have-crm-features-for-compliance-in-mortgage-marketing/) - [Top of Mind’s Surefire CRM Named Product of the Year by BIG](https://www.topofmind.com/tag/top-of-minds-surefire-crm-named-product-of-the-year-by-big/) - [The Trending Mind: Connectivity is Key](https://www.topofmind.com/tag/the-trending-mind-connectivity-is-key/) - [July Executive Chat: When it rains](https://www.topofmind.com/tag/july-executive-chat-when-it-rains/) - [it pours.](https://www.topofmind.com/tag/it-pours/) - [A Summer Well-Spent: National Intern Day Spotlight](https://www.topofmind.com/tag/a-summer-well-spent-national-intern-day-spotlight/) - [9 Unique Mortgage Marketing Campaign Ideas](https://www.topofmind.com/tag/9-unique-mortgage-marketing-campaign-ideas/) - [6 Ways Mortgage Marketing Automation Will Help Your Business](https://www.topofmind.com/tag/6-ways-mortgage-marketing-automation-will-help-your-business/) - [TCPA: A Text Messaging Compliance Guide for Mortgage Industry Leaders](https://www.topofmind.com/tag/tcpa-a-text-messaging-compliance-guide-for-mortgage-industry-leaders/) - [How Mortgage Pipeline Software Can Help Grow Your Business](https://www.topofmind.com/tag/how-mortgage-pipeline-software-can-help-grow-your-business/) - [5 Reasons to Not Use Spreadsheets for Your Mortgage Pipeline](https://www.topofmind.com/tag/5-reasons-to-not-use-spreadsheets-for-your-mortgage-pipeline/) - [SurefireCRM and MobilityRE Fuel Mortgage Loan Officer and Real Estate Agent Collaboration](https://www.topofmind.com/tag/surefirecrm-and-mobilityre-fuel-mortgage-loan-officer-and-real-estate-agent-collaboration/) - [How important is content in your digital mortgage software?](https://www.topofmind.com/tag/how-important-is-content-in-your-digital-mortgage-software/) - [How Mortgage CRM Helps with Social Media Marketing](https://www.topofmind.com/tag/how-mortgage-crm-helps-with-social-media-marketing/) - [SimpleNexus and SurefireCRM Help Mortgage Lenders Curb Abandoned Applications and Build Books of Business](https://www.topofmind.com/tag/simplenexus-and-surefirecrm-help-mortgage-lenders-curb-abandoned-applications-and-build-books-of-business/) - [Mortgage Marketing Tools Every Loan Officer Needs Today](https://www.topofmind.com/tag/mortgage-marketing-tools-every-loan-officer-needs-today/) - [Open House Intelligence Converts Attendees to Customers for Life](https://www.topofmind.com/tag/open-house-intelligence-converts-attendees-to-customers-for-life/) - [7 Elements that All Mortgage Marketing Postcards Should Have](https://www.topofmind.com/tag/7-elements-that-all-mortgage-marketing-postcards-should-have/) - [How to Pick the Right Mortgage Email Marketing Software](https://www.topofmind.com/tag/how-to-pick-the-right-mortgage-email-marketing-software/) - [3 Ways to Measure the Effectiveness of Your Mortgage Email Marketing](https://www.topofmind.com/tag/3-ways-to-measure-the-effectiveness-of-your-mortgage-email-marketing/) - [Cure These Productivity Pain Points With Mortgage Marketing Automation](https://www.topofmind.com/tag/cure-these-productivity-pain-points-with-mortgage-marketing-automation/) - [June Executive Chat: Don’t Solve the “Do More With Less” Equation on Your Own](https://www.topofmind.com/tag/june-executive-chat-dont-solve-the-do-more-with-less-equation-on-your-own/) - [Close More Loans Faster with 4 Must-Have Marketing Automation Workflows](https://www.topofmind.com/tag/close-more-loans-faster-with-4-must-have-marketing-automation-workflows/) - [mortgage lenders](https://www.topofmind.com/tag/mortgage-lenders/) - [loan originators](https://www.topofmind.com/tag/loan-originators/) - [direct mail](https://www.topofmind.com/tag/direct-mail/) - [mortgage marketing plan](https://www.topofmind.com/tag/mortgage-marketing-plan/) - 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[mortgage video marketing](https://www.topofmind.com/tag/mortgage-video-marketing/) - [mortgage comparison tools](https://www.topofmind.com/tag/mortgage-comparison-tools/) - [real estate report cards](https://www.topofmind.com/tag/real-estate-report-cards/) - [mortgage broker CRM](https://www.topofmind.com/tag/mortgage-broker-crm/) - [credit unions](https://www.topofmind.com/tag/credit-unions/) - [mortgage marketing strategies](https://www.topofmind.com/tag/mortgage-marketing-strategies/) - [loan origination solution](https://www.topofmind.com/tag/loan-origination-solution/) - [interactive content](https://www.topofmind.com/tag/interactive-content/) - [automated mortgage marketing](https://www.topofmind.com/tag/automated-mortgage-marketing/) - [mortgage marketing tips](https://www.topofmind.com/tag/mortgage-marketing-tips/) - [mortgage social media marketing tools](https://www.topofmind.com/tag/mortgage-social-media-marketing-tools/) - [bidirectional data connection](https://www.topofmind.com/tag/bidirectional-data-connection/) - [mortgage marketing technologies](https://www.topofmind.com/tag/mortgage-marketing-technologies/) - [technology trends](https://www.topofmind.com/tag/technology-trends/) - [engaging marketing content for mortgage brokers](https://www.topofmind.com/tag/engaging-marketing-content-for-mortgage-brokers/) - [automated workflows for mortgage brokers](https://www.topofmind.com/tag/automated-workflows-for-mortgage-brokers/) - [educational resources for mortgage brokers](https://www.topofmind.com/tag/educational-resources-for-mortgage-brokers/) - [Saas](https://www.topofmind.com/tag/saas/) - [Surefire CRM](https://www.topofmind.com/tag/surefire-crm/) - [The Trending Mind](https://www.topofmind.com/tag/the-trending-mind/) - [mortgage marketing compliance](https://www.topofmind.com/tag/mortgage-marketing-compliance/) - [automated marketing](https://www.topofmind.com/tag/automated-marketing/) - [email marketing for credit unions](https://www.topofmind.com/tag/email-marketing-for-credit-unions/) - 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[marketing to veterans](https://www.topofmind.com/tag/marketing-to-veterans/) - [Surefire Power Calls](https://www.topofmind.com/tag/surefire-power-calls/) - [buying mortgage leads](https://www.topofmind.com/tag/buying-mortgage-leads/) - [buy mortgage leads](https://www.topofmind.com/tag/buy-mortgage-leads/) - [mortgage texting](https://www.topofmind.com/tag/mortgage-texting/) - [mass text messaging](https://www.topofmind.com/tag/mass-text-messaging/) - [mortgage mass text messaging](https://www.topofmind.com/tag/mortgage-mass-text-messaging/) - [HousingWire](https://www.topofmind.com/tag/housingwire/) - [HousingWire Insider 2021](https://www.topofmind.com/tag/housingwire-insider-2021/) - [best mortgage broker](https://www.topofmind.com/tag/best-mortgage-broker/) - [metrics](https://www.topofmind.com/tag/metrics/) - [mortgage marketing metrics](https://www.topofmind.com/tag/mortgage-marketing-metrics/) - [KPI](https://www.topofmind.com/tag/kpi/) - [Tips for Recruiting Mortgage Loan Officers](https://www.topofmind.com/tag/tips-for-recruiting-mortgage-loan-officers/) - [Marketing for Mortgage Lenders](https://www.topofmind.com/tag/marketing-for-mortgage-lenders/)