Our Company

Founded in 2003, Top of Mind Networks was created with the vision to provide customized, turn-key CRM solutions to the mortgage industry so that mortgage professionals can go out and do what they do best… sell!

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Our Mission

Mission & Values of Our Business

We value integrity, honesty, empathy, dedication, humility, and fun.
We help you win new business, earn repeat business and gain referral business.

Our Story

Founded in 2003, Top of Mind Networks and its Surefire CRM were created with the vision to provide customized, turn-key CRM solutions to the mortgage industry.

Surefire has truly grown into a one-stop shop for mortgage professionals to handle all of their customer relationship management needs. Which, of course, allows mortgage professionals to go out and do what they do best … sell!

What We Do

We ensure this growth by placing our customers top of mind with their database through the development and automation of personalized, one-to-one marketing campaigns to their prospects, in-process loan customers, and past clients.

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Interested in working together? We are too!

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Let's Connect

Sometimes it's good to be a follower.
Get social and follow us!

We love getting social which is why you’ll find us on Facebook, Twitter, LinkedIn and Instagram. We think it’s a great way to build an online community where we can all share news and ideas.

The Leadership Team

Meet Our Leaders

Top of Mind’s leadership team believes in empowering teams to do their most impactful work, by being committed to building a product people love and a culture where everyone can thrive.

Bill Hayes

Chief Executive Officer

Bill is Chief Executive Officer at Top of Mind Networks. An accomplished business executive, Bill excels at leading organizations of all sizes – from pre-revenue startups to $100+ million firms – through successive stages of growth. Before joining Top of Mind in 2018, Bill was president and COO of Vendormate, Inc., a third-party vendor credentialing firm serving the banking and health care industries. Previously, Bill founded and served as principal of Cadence Solutions, a consulting firm offering business solutions, strategic technology planning and organizational consulting.  

 

Bill serves on the board of Orasi Software, an Atlanta-based software reseller and professional services company, and True Stream Media, an innovative corporate video content creator. Bill also acts as strategic advisor and board observer for Clean Hands – Safe Hands, a developer of hand hygiene solutions that help reduce hospital-acquired infections.

David Orsini

Chief Product Officer

David is chief product officer at Top of Mind Networks. As CPO, David leads the organization’s product strategy and drives innovation among its development teams. A founding member of Top of Mind, David is the original architect of Surefire, which he has helped grow into the mortgage industry’s most-used CRM and marketing automation platform. Prior to assuming the role of CPO in August 2018, David served as Top of Mind’s chief operating officer for 14 years. As the organization’s inaugural COO, David developed and executed the Surefire product roadmap and managed product associated business operations. He led Surefire to become the first CRM to integrate with mortgage loan origination systems, enabling automation of in-process communication between loan officers and borrowers. 

 

David holds a Bachelor of Science in management from Georgia Institute of Technology (Georgia Tech).

Sherwood Lawrence

Chief Creative Officer & Chief Marketing Officer

Sherwood is chief creative officer and chief marketing officer at Top of Mind Networks. One of the company’s original founders, Sherwood leads Top of Mind’s content and marketing strategies with a focus on innovative execution and engaging content that helps lenders generate revenue and awareness. His diverse contributions have been instrumental in helping Top of MInd’s SurefireCRM become the mortgage industry’s most-used marketing automation platform. Prior to assuming the roles of CCO in August 2018 and CMO in January 2020, Sherwood served as chief financial officer and chief technology officer, building Top of Mind’s financial management, human resources and IT infrastructures from the ground up.

 

Sherwood holds a Master of Arts in Mass Communications from the University of Florida.  What he enjoys most is “transforming great ideas into compelling products and pushing the creative boundaries of marketing and technology”

Erik Enright

Chief Operating Officer & Chief Technology Officer

Erik is chief operating officer and chief technology officer at Top of Mind Networks. He has two decades’ experience managing enterprise-level projects for global corporations. Before Top of Mind, Erik served as vice president, head of software development at CardinalCommerce, a Visa Company. Previously Erik held positions as director of order management, director of international business and director of application product development during his 10-year tenure at OEConnection, the global leader in automotive original equipment (OE) solutions. 

 

Erik has been recognized as a Top 40 Under 40 business professional by Crain’s Cleveland Business. Erik holds a Bachelor of Science in computer science from the University of Mary Washington.

Nicolas Alberga

Chief Financial Officer

Nicolas is chief financial officer at Top of Mind Networks. An accomplished finance and accounting professional, Nicolas has 20 years’ leadership experience in world-class, global business environments. Previously, Nicolas was CFO at GCR, Inc., a public sector software and professional services firm focused on critical infrastructure,  land management and elections. In this position, Nicolas played an integral role successfully exiting GCR from its former investor, financially integrating two acquisitions and significantly increasing working capital. Nicolas also served as North America finance director for NorthgateArsino, Inc., where he grew revenue from $10 million to $65 million.

 

Nicolas is fluent in English, Dutch, French, Italian, Portuguese and Spanish. He holds a Business Engineering degree from the ICHEC in Brussels.

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