5 Times Mortgage Mass Text Messaging is OK
Aug 30, 2021Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send.
5 Things to Consider Before Buying Mortgage Leads
Aug 30, 2021Before buying mortgage leads, consider where they're coming from and if they're worth their salt.
Marketing Automation Helps Lenders Provide a Better Experience to Veterans
Aug 23, 2021Marketing to Veterans is a productive and fulfilling way to attract the most deserving prospects mortgage originators will ever have the honor of working with.
The Wholesale Mortgage Software You Need to Grow
Aug 23, 2021Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
The Top 5 Questions to Ask During Lead Qualification
Aug 06, 2021Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately, a new application.
6 Ways to Implement Customer Marketing in the Mortgage Industry
Aug 06, 2021Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.
How to Create a Great Open House Flyer
Aug 03, 2021Open house flyers remain an important tool in the real estate agent and loan officer toolbox. Be sure to include these components.
Don’t Overlook Mass Text Messaging in a Mortgage CRM
Jul 27, 2021The heartache of time-sensitive emails lost in an inbox or worse — the spam folder — can easily be avoided by opting for mass text messaging.
How Loan Officers Can Build the Best Referral Partner Network
Jul 21, 2021Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want to have a long and independently prosperous career.
Mortgage Advertising on Social Media: A Quick Guide for Loan Officers
Jul 19, 2021Mortgage advertising rules are everywhere, including social media channels. Here are some mortgage compliance tips for loan officers entering the space.