List Segmentation: How It Works and Why Lenders Need It
Mar 19, 2022List segmentation enables personalized, targeted marketing that takes lenders’ contacts from leads through borrowers all the way to returning clients.
How to use your CRM to host a successful networking event
Mar 17, 2022Networking events are an important way to begin and enhance working relationships with both potential clients and referral partners.
Open House Intelligence Bridges the Digital and Physical Worlds
Mar 12, 2022Open house intelligence fuels lead generation and referral partner relationships for savvy mortgage loan officers, supporting a steady mortgage pipeline.
Key Strategies to Generating More Leads
Feb 28, 2022The following eBook has been created to help Surefire users gain additional marketing insights that can be used to help generate additional traffic and lead volume from right inside the platform
Improve Your Ad Conversion Rate with Surefire
Feb 25, 2022Ad conversion rate measurement helps LOs gauge the effectiveness of their marketing spend. Surefire mortgage CRM can boost those metrics.
Social Media Landscape Shifts for 2022
Feb 20, 2022Social media landscape shifts happen continuously. Of the expected trends in 2022, here are four that will likely impact mortgage lenders.
Become a Digital Marketing Leader in 2022
Feb 17, 2022Digital marketing has become an ever more complex process. Utilizing a Mortgage CRM to handle the proliferation of web based and social media sites is a necessary tool to succeed.
Reduce Risk with Intelligent Compliance Controls
Jan 31, 2022With intelligent compliance controls, mortgage lenders can reduce the risk of regulatory non-compliance and brand governance pitfalls
Drip Marketing for Banks
Jan 27, 2022Today’s banks offer a wealth of products and services. Drip Marketing campaigns can be broad or focused but the one factor that always needs to exist is persistence.
Cross-Platform Marketing Automation Can Optimize Your Email
Jan 14, 2022Cross-platform marketing automation optimizes your digital marketing and email marketing efforts by delivering brand consistency in the appropriate formats.