Mass text messaging is a strong tool for mortgage marketers, but it should be used sparingly to maximize effectiveness. Here are 5 times to hit send.
Before buying mortgage leads, consider where they're coming from and if they're worth their salt.
Marketing to Veterans is a productive and fulfilling way to attract the most deserving prospects mortgage originators will ever have the honor of working with.
Wholesale mortgage software should enable wholesale lenders to grow their business, handle B2B communication, and support brokers’ B2C marketing efforts.
Mortgage lead qualification is key to determining if, how and when a lead can become a true prospect and ultimately, a new application.
Customer marketing creates a mortgage business where all borrowers are “current” clients (never past) and the firm practically markets itself.
Open house flyers remain an important tool in the real estate agent and loan officer toolbox. Be sure to include these components.
The heartache of time-sensitive emails lost in an inbox or worse — the spam folder — can easily be avoided by opting for mass text messaging.
Building a mortgage business on referral partners can be hard, yet it can also be a necessity if you want to have a long and independently prosperous career.
Mortgage advertising rules are everywhere, including social media channels. Here are some mortgage compliance tips for loan officers entering the space.