Mortgage Marketing

Borrower Experience Matters

Uncover how user-friendly tech, lender responsiveness, clear communication, transparency, and efficient processing contribute to a better borrower experience and achieving…

1 year ago

Top 5 Ways to Educate Borrowers as a Mortgage Broker

Discover the top five ways to educate borrowers effectively as a mortgage broker. Get expert insights and practical tips on…

1 year ago

MORTGAGE MARKETING ESSENTIALS: Lead Generation 101

Looking to improve your mortgage lead generation strategy? Check out our latest article on essential tactics and technologies to help…

1 year ago

Mortgage Marketing Strategies for Banks: How to Overcome Challenges and Succeed in a Crowded Marketplace

Learn mortgage marketing strategies for banks to effectively market mortgage products and overcome challenges like low differentiation, lengthy sales cycles,…

1 year ago

Automated Valuation Model (AVM) Marketing

Discover how AVMs can improve your real estate marketing efforts. Use AVM data to attract clients, create targeted campaigns, and…

1 year ago

Critical Document Needs of Mortgage Brokers

Explore critical document needs for mortgage brokers to secure a mortgage. Learn how mortgage POS and LOS systems work together…

1 year ago

Generating Thousands of Leads a Month on a Lead-Buying Budget of Zero

In a market where many lenders are struggling to keep sales pipelines flowing, NFM's influencer channel has generated thousands of…

1 year ago

MORTGAGE MARKETING ESSENTIALS: Customer Relationship Management

A modern mortgage customer relationship management (CRM) platform can help alleviate the time-consuming burden of homebuyer outreach — from responding…

1 year ago

How to Pick the Right Mortgage Email Marketing Software

Mortgage email marketing goes well beyond typical concerns about improving open rates. Mortgage marketers must think about compliance, the mortgage…

1 year ago

6 Reasons to Not Use Spreadsheets for Your Loan Origination Pipeline

There are far better ways to effectively and efficiently manage your business using mortgage pipeline management software.

1 year ago