 |
Email Follow Up |
Top of Mind Networks has been in the one-to-one marketing business since 2003 and didn't venture into Email Marketing until 2008. We waited this long because we didn't want to do email until we could do it the right way. The problem with most Email Marketing Solutions out there is that the content is canned and generic and offers no real benefit to the recipient. Eventually, your clients will get sick of getting useless emails and will begin marking you as SPAM.
We have taken a different approach to email. First and foremost all of our emails are sent from your email address and are Customized with your logo and photo. So it looks like you sent a One-To-One, personal email to your borrower. Secondly, we are not sending out news about the new mortgage legislation in the works in congress or grandma's meatloaf recipe or anything else that really does no good for a borrower to read. We have 4 standard email 'campaigns' that come as a part of our Surefire System:
- Quarterly Home Sales Report
- Quarterly Mortgage Checkup
- Quarterly ID Protection
- Annual Credit Report Reminder
Quarterly Home Sales Report
This email goes to each borrower in your database once a quarter letting them know of the most recent 3 houses in their .5 square-mile radius to sell and how much they sold for. This just gives your client a quick snap-shot of how their market is doing.
Quarterly Mortgage Review
This Mortgage Checkup is also an email that goes to each borrower in your database once a quarter and uses a "stop light" grading system to analyze your borrower's current loan situation and shows them 3 comparable loans with today's rate. Based on current rates if you can save them money off their monthly payment then a green light is awarded. If they are likely in a good program and you may only be able to save them a few bucks then they get a yellow light. And if you cannot save them money then a red light is awarded. Green lights are an obvious call to action for you to make a sale, but red lights are equally as powerful because that says to the borrower that you did your job well and put them in the best loan program for them.
Quarterly ID Protection
As consumers, we all have the ability to go to the 3 major credit repositories and place a temporary fraud alert on our account. This basically just means that whenever anyone (you or an identity thief) tries to open a new account in your name that the credit company is supposed to call you and verify it is in fact you opening the account. That basically means that thieves cannot open accounts under your name without your verbal consent. These fraud alerts last 90 days and we send an email once a quarter from you to your borrower reminding them they need to renew.
Annual Credit Report Reminder
This email goes out each January and is a simple, friendly reminder for your borrowers to obtain a free copy of their credit report so they can monitor for anything suspicious or erroneous.
Utilize these emails as part of our Surefire System in conjunction with our "24-Touch Follow-Up Program" to stay in touch with your database with 89 touches over 5 years!
Email Marketing
| Testimonial | |
 |
Marcy Briggs CMPS Nova Home Loans Scottsdale, AZ |
"In this ever changing real estate market, ideas are a dime a dozen. Innovative ones, however, are not. I would pay twice as much for half the service the Top of Mind crew provides me and my team. They are truly 'set it and forget it' marketing."