Top of Mind Networks

Webinar – Partnering With Social Media Savvy Real Estate Agents


gotowebinarPartnering With Real Estate Agents Online
To Reach More Buyers

Webinar Replay

Webinar Slides

Webinar Bullets Related Articles
Panelists:

Mark Madsen – Las Vegas Mortgage Blogger

Justin McHoodArizona Mortgage Blogger

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Webinar Description:

Loan Officers -

Learn how to position yourself as an invaluable asset to your social media savvy real estate agents by providing them with something that they care more about than:

Leads, Low Rates and Returned Phone Calls….

The Million Dollar Question agents ask new loan officers trying to establish a relationship with them is:

What can you provide me that your competition can’t or won’t?

In this new market, loan originators need a better unique selling proposition than low rates and great service.

The good news is that you can establish a USP by leveraging social media.

Video Bullets:

* The sound goes out between minutes 39:07 – 41:32. Sorry for the delay.

04:30 – The Million Dollar Question – Agent to loan officer – What’s your USP?

07:19 – Webinar Outline – How to get in front of your agents and their clients online

09:39 – Social media savvy agents care about – Content, Traffic and Links

13:25 – Content Is King

8 Reasons Agents Need Mortgage Content On Their Blogs:

15:29 – #1 Reason – Specialized content requires an experienced mortgage professional’s insight

17:39 – #2 Reason – Everyone has mortgage questions

19:47 – #3 Reason – Timely info is great for an agent’s email marketing

23:36 – #4 Reason – An educated client is better for the agent, loan officer and community

24:46 – #5 Reason – Mortgage content helps moves prospect through a controlled sales cycle

28:55 – #6 Reason – Establishes Trust and Authority

30:28 – #7 Reason – Related keywords are excellent for SEO / SEM

34:34 – #8 Reason – Specific articles drive targeted traffic

42:15 – Targeted Traffic – Go where the buyers are.

43:35 – 3 steps to capture targeted traffic

46:05 – Back links – SEO – Use proper anchor text

48:43 – Finding the right agents online to partner with

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Follow Up –

Thanks you for taking the time to listen to our mortgage marketing webinar about connecting with social media savvy agents.

We’ll have a follow up to this webinar that goes into more detail about how to leverage some of the social media tools for the purpose of finding and building relationships with the right agents that are actually making a living as a result of their online presence.

Related: 7 Strategies For Stalking An Agent Online

NAMB West Presentation – Meeting Social Media Savvy Agents

Be Where The Buyers Are – Write On High Traffic Real Estate Blogs

Google Reader – How To Read 50 Articles An Hour

Meeting Agents The Google Reader Way

Webinar – Partnering With Social Media Savvy Agents To Meet More Buyers Online

Webinar – 7 Strategies To Stalk An Agent Online

Mortgage Blogging 101 – Q&A

MRev Webinar – Scott Schang – Being A Resource For Buyer Education

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