Marketing the Mark Green Way

Mary Eyler and Mark Green

Truth be told, for years I felt I had a pretty darn good understanding of effective marketing practices and CRM. However, over the last eight months Mark Green has put me back into the student seat and has schooled me in the finer points of marketing. Quite frankly, I and 99% of the people in the mortgage industry are “old school” and Mark  is an illustration of what the future of marketing excellence holds.

While Mark believes in technology, marketing frameworks and all the other forms of traditional marketing the gurus teach us, he also believes they only represent the tools enlightened marketers utilize to give freely of themselves. Further, he believes:

• Giving first creates professional and personal dignity
• Giving opens up people to real meaningful and trusting relationships
• Giving can miraculously change both your professional and personal life
• Giving works at personal level and radiates positively outward in attracting the people and clients that are a best fit
• Only givers get
• Only givers reach and maintain a truly fulfilled, powerful, positive, fruitful and deeply meaningful professional career

Mark goes out of his way to introduce people whom he feels should know each other professionally, Best of all, he expects NOTHING in return. For example, yesterday, Mark introduced Mary Eyler and me, because he knew Mary was looking for a service I provided and also thought our professional standards aligned.

Long story short, Mark was Yoda and I was Young Skywalker.

BTW – After twenty plus years in the mortgage industry, I can tell the difference between a poser and the real deal and Mary Eyler is the real deal!

2 Comments »

2 Responses to “Marketing the Mark Green Way”

1. Mark Green Says:
   December 4th, 2009 at 10:04 pm

   Thanks for the kind words Tony, the check’s in the mail
   My only resemblance to Yoda is physical, although I think I have a nicer shirt.

2. Chris Brown Says:
   December 7th, 2009 at 12:40 pm

   Well delivered Tony. I would only add that Mark Green TOO is the real deal!

   Chris the implementer

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