Revisiting Gary Keller’s 33 Touch Strategy

I wrote an article over the weekend at my favorite real estate blog:  Bloodhound Blog.  In Gary Keller’s masterpiece, The Millionaire Real Estate Agent, he recommends a “33 Touch” per year frequency for database follow-up.

Back in 2004, when the book was published, the idea of 33 quality touches seemed aggressive to me.  But with the advent of social media, it’s become a very achievable goal.  I’d be flattered if you’d head over to BHB and read my article, and browse around their site a little while you’re at it.  I guarantee you, the deeper you dig into Bloodhound Blog, the more you’ll laugh & learn.

By the way, I always thought it was funny how Keller named his book The Millionaire Real Estate Agent but prefaced the book title with:  “It’s Not About the Money…”.  When people say “it’s not about the money”, rest assured… it’s all about the money!

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