No. 1-Only a very, minuscule % of the population reads anything from beginning to end, anyway. Best not to drain the reading attention spans of your customers.

No. 2-Just put yourself in your customer’s shoes…do you want to receive an email EVERY week from, let’s say, your Doctor, Lawyer, Insurance Agent???

No. 3-Sending emails weekly will increase your opt out percentage and put a wrinkle in your ego.

The last thing any sales professional needs is to feel like people are opting out of their info because they don’t appreciate them, weren’t happy with their service, think the content sucks, which is simply a function of our own insecurities, NOT likely what your clients are thinking at all. People are just simply inundated with email traffic and need to purge the constant flood of information hitting their inboxes.

No. 4-Here is where I get myself in trouble…pushing for weekly email campaigns is sometimes simply an indicator of laziness. Weekly emails cannot take the place of direct contact via phone, the personal touch of hand-written note cards, showing up in the community as an advisor and teacher, engaging in client appreciation events…you get the picture.

My 10cents, Mark.

Great article too.