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Have You Emailed Your 4th of July Cards Yet? |
If you haven’t, get off your arse and do it now, right away!
When I initially tell mortgage and real estate professionals this, they usually look at me sideways, scratch their head and politely ask, why in the world would or should I send out 4th of July Day cards?
The answer…because you want to be different (in a good way)!
The real problem is 95% of the mortgage originators are BORING and COPY what everyone else is doing!
You want people to remember you! You want to stand-out from the rest of the crowd! You want to present your message at a time and place when people can and will take notice. To do that, you need to think differently than most other people in business.
Heck, I even suggest sending Arbor Day cards too!
Some facts to consider;
- The average family receives anywhere from 10 to 22 Christmas cards
- The average business receives 21 to 42 cards.
The plain and simple fact is, your card probably won’t even make it to its rightfully esteemed place…the card display on the family mantle. With that in mind, if your card is competing with Uncle Frank and Grandma for attention and space, guess who’s going to lose?
Think about it, how many Fourth of July Day cards did you receive last year? If you’re anything like me, probably none, zilch, zero. And, this is what I’m talking about. Here’s the perfect opportunity to make a statement and have people take notice of you and your business. Send Labor Day or Home Purchase Anniversary Day cards to your customers, prospects, and contacts instead of the same old traditional year ending Christmas/New Year card.
I even send out Valentine Day cards telling my clients I love and honor the fact they have entrusted the management of their mortgage to me.
Sometimes being different is a good thing.
Written by:
Tony Gallegos aka The Mortgage CiceroneTuesday, June 30th, 2009
June 30th, 2009 at 6:38 pm
You’re right C – we actually phased the traditional “holiday” card out of our standard 24-touch program for these same reasons.
The funny thing is we actually have a pretty sweet 4th of July Card! I wish I could show it to you but I don’t think we feature that card on our website quite yet for some reason. We actually need to add it first chance we get!
June 30th, 2009 at 11:32 pm
Mark – Then there is absolutely NO reason an originator should be a Top of Mind client!!! Kidding aside, I DO NOT know a Top of Mind client/originator who does not think your service is heads above any other competitor!